Here’s a quick look at UGG's current and upcoming main sales in 2026. Dates and sales may change, so check the official site for the latest updates.

UGG Sale Calendar 2026

Quick Monthly Sales Summary

For quick reference, here is the simplified version of the calendar below:

Master Sale ClearanceAll Month
Retailer-Led Winter DealsMid-Late February
Final Winter ClearanceAll Month
Community DiscountsYear-Round Availability
Retailer Spring DealsLate May
EMEA Summer SaleEarly to Mid-June
Summer Sale FinaleThrough Late July
Back to School WatchAll Month
Retailer Labor Day DealsEarly September
Rewards Point BuildingPre-Holiday Focus
Veterans Day OfferNovember 11
Black Friday EventLate November
Cyber MondayEarly December
Boxing Day SaleStarts December 26
VIEW OFFERS
❄️

January

Master Sale Clearance
All Month
Post-holiday markdowns continue on the official UGG sale page. Discounts on outgoing winter stock.
Global
VIEW OFFERS
👢

February

Retailer-Led Winter Deals
Mid-Late February
Watch major department stores and Amazon for end-of-season markdowns on classic boots and slippers.
USGlobal
VIEW OFFERS
🌷

March

Final Winter Clearance
All Month
Last chance for deeply discounted winter models across partner retailers before spring transition.
Global
VIEW OFFERS
🎓

April

Community Discounts
Year-Round Availability
Verified students (UNiDAYS) and military/first responders (SheerID) get 10% off full-priced styles.
GlobalStudent/Hero
VIEW OFFERS
☀️

May

Retailer Spring Deals
Late May
Watch third-party retailers for Memorial Day weekend markdowns. Not an official UGG sitewide event.
US
VIEW OFFERS
🏖️

June

EMEA Summer Sale
Early to Mid-June
Official regional event. VIP members get early access. Markdowns on sandals and lightweight styles.
UK / EURewards
VIEW OFFERS
🎆

July

Summer Sale Finale
Through Late July
EMEA sale continues while supplies last. US shoppers should monitor partner retailers for mid-summer price drops.
UK / EUUS
VIEW OFFERS
🎒

August

Back to School Watch
All Month
Perfect time to use the year-round 10% student discount on fresh campus styles before fall arrives.
GlobalStudent/Hero
VIEW OFFERS
🍂

September

Retailer Labor Day Deals
Early September
Check department stores for early fall deals. UGG officially drops new season styles at full price.
US
VIEW OFFERS
🎃

October

Rewards Point Building
Pre-Holiday Focus
Buy fall arrivals to build points. Every 250 points earns a $20 reward toward winter shopping.
GlobalRewards
VIEW OFFERS
🦃

November

Veterans Day Offer
November 11
Military personnel get 10% off all orders via SheerID, including items already on sale.
USStudent/Hero
Black Friday Event
Late November
Official global sale. Deepest sitewide discounts of the year. Rewards members shop early.
GlobalRewards
VIEW OFFERS
🎁

December

Cyber Monday
Early December
Black Friday markdowns conclude online. Stock for popular slippers drops fast.
Global
Boxing Day Sale
Starts December 26
Official major markdown event for the Australia and New Zealand regional networks.
ANZUK / EU

Reference Guide

Sale Categories
Winter Sales
Major Events
Spring Sales
Summer Sales
Fall Sales
Clearance Events
Holiday Sales
Regional & Status Availability
Global: Available on major storefronts
US: United States market focus
UK/EU: EMEA storefront focus
ANZ: Australia & New Zealand focus
Rewards: UGG Rewards account perk
Hero: Verified student or military status
Disclosure: This post may contain affiliate links. We earn commissions from purchases at no extra cost to you.

UGG Sales FAQ

1

Does UGG actually go on sale?

Yes. UGG keeps its full-price lineup firm most of the year, but they run specific seasonal events. Black Friday brings the biggest sitewide markdowns. Outside those main windows, you can always check their permanent online sale section for rotating discounts on older stock.

2

When's the absolute best time to buy UGGs at the lowest price?

Late November. The Black Friday and Cyber Monday stretch delivers the deepest discounts across the board. You'll see massive price drops on popular footwear. Late February acts as the runner-up window when winter inventory gets cleared out for spring.

Tip: Grab trending styles like the Classic Mini or Tazz early. Inventory for top-selling silhouettes usually vanishes before Black Friday ends.
3

Does the website have a permanent clearance section?

Yes. You'll find an active sale page at ugg.com/master-sale 365 days a year. It covers boots, slippers, sandals, and apparel. The brand constantly refreshes this page to clear out previous-season items and discontinued colors.

4

Which UGG styles get discounted the most?

End-of-season clearance catches the bulk of the inventory. Expect solid markdowns on classic tall and short boots, Bailey styles, and standard sheepskin slippers. Note that brand-new arrivals and highly demanded viral silhouettes rarely see price cuts.

5

Can students get a discount on UGG?

Yes, verified students enjoy 10% off full-priced items year-round. You just need to verify your enrollment status through UNiDAYS. The discount applies instantly at checkout and requires no seasonal wait.

6

Do military members or first responders get special pricing?

They certainly do. Active duty, veterans, healthcare workers, educators, and first responders all get 10% off full-priced styles. You verify your status once through SheerID on their website. Better yet, military personnel get 10% off everything—including sale items—on Veterans Day.

7

How does the UGG Rewards program save you money?

Joining is entirely free. You earn 1 point for every $1 spent, plus extra points for reviewing products or referring friends. Hitting 250 points unlocks a cash-value reward applied to future purchases. Upgrading your tier status also grants you free expedited or next-day shipping.

Tip: Accumulate points before the holiday rush. Members unlock early access to major events, letting you stack your earned rewards on top of already-discounted items.
8

Should I shop directly on UGG.com or use retailers like Amazon?

Shop directly for official sitewide events and loyalty perks. Third-party platforms like Amazon or Nordstrom run their own independent clearance schedules. They might slash prices on certain boots that aren't discounted on the main site. Checking both channels concurrently ensures you secure the best deal.

9

Do sales differ for international shoppers?

Yes. UGG operates distinct storefronts for the US, UK, EU, and Australia. Each region manages its own calendar. For example, UK and EU shoppers get an exclusive EMEA Summer Sale in June. Meanwhile, Australian and New Zealand buyers enjoy a massive Boxing Day event every December 26th.

10

Does UGG offer free shipping?

Free standard shipping applies to all full-priced orders with no minimum spend required. If your cart only contains sale items, a flat $10 shipping fee applies. Just add a single full-priced item to your basket, and the entire order ships completely free.