Here’s a quick look at ASICS current and upcoming main sales in 2025. Dates and sales may change, so check the official site for the latest updates.

ASICS Sales Calendar 2025

Visit
❄️

January

New Year Clearance Sale
Early January
Post-holiday inventory clearance with discounts up to 50% off select footwear, apparel, and accessories.
Global
Visit
❤️

February

Presidents Day Sale
Mid-February (around Feb 17)
Major sale event with significant discounts on running shoes and athletic wear. OneASICS members enjoy early access.
US
Visit
🌸

March

End of Season Sale
Late March (typically Mar 28-30)
Winter to spring transition clearance with discounts around 30-50% off as new collections arrive.
Global
Visit
🌷

April

Spring New Product Launch
Throughout April
New spring collections debut with promotional pricing on latest running shoes and sportstyle releases.
Global
Visit
🎋

May

Golden Week Sale
Early May (through May 1)
Special promotions in Japan celebrating ASICS' heritage market with exclusive deals on premium running shoes.
Japan Priority
Memorial Day Sale
Late May (around May 26)
Weekend sale with discounts on running shoes and athletic apparel, typically around 25-30% off select styles.
US
Visit
☀️

June

Father's Day Promotions
Mid-June (around Jun 15)
Gift-focused promotions highlighting men's athletic footwear, running shoes, and sportstyle apparel.
US
Visit
🎆

July

Independence Day Sale
Around July 4th
Summer clearance with discounts up to 60% off select items as brands transition to fall inventory.
US
Back to School Sale
Mid-to-late July through August
Major sale period with up to 30% off on kids' grade school shoes and youth athletic apparel.
US & Canada
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🏃

August

Back to School Continuation
Throughout August
Back to school promotions continue with new shipments and styles arriving to support athletic seasons.
US & Canada
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🍂

September

Labor Day Sale
Early September (around Sep 1)
Weekend sale with 20-25% off select running shoes and apparel as summer transitions to fall.
US
Fall Launch Sale
Late September
New fall collection debut with promotional pricing on best-selling running shoes and seasonal athletic wear.
Global
Visit
🎃

October

Fall Clearance
Throughout October
Ongoing fall promotions with rotating discounts on various product categories, preparing for holiday season.
Global
Visit
🛍️

November

Black Friday & Cyber Monday
November 28 – December 1 (2025)
Biggest annual sale event with up to 50% off clearance items. OneASICS members receive early access one week prior.
Global
Visit
🎄

December

Boxing Day Sale
December 26-31
Major year-end clearance with discounts up to 30-50% off. Primarily featured in Australia and select international markets.
Australia & Intl
Year-End Clearance
Throughout December
Final clearance sales to clear remaining inventory before the new year and spring collection arrivals.
Global

Sale Guide

Seasonal Sale Types
Winter & Spring
Summer
Fall
Major Sale
Holiday
Regional Availability
Global Available
US Market
Japan Priority
International
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ASICS Sales & Offers FAQ

1

What is OneASICS and how much can I save?

OneASICS is ASICS's free loyalty program that gives you exclusive benefits. You get 10% off your first purchase, plus $10 off orders of $25 or more during your birthday month. Free standard shipping applies to orders over $50, and you get early access to all major sales before the general public.

You also earn points with every purchase that you can redeem for future discounts. The program is available globally and takes just a few minutes to join.

2

When is the biggest sale event at ASICS?

Black Friday is the biggest sale of the year, with discounts up to 50% off across the store. OneASICS members get early access to shop about one week before the general public, giving you first pick of popular items and sizes.

Other major sales happen throughout the year during seasonal transitions, holiday weekends, and special events. Sign up for email notifications to stay informed about upcoming promotions.

3

How long do I have to return items to ASICS?

Return windows vary by region. In the US, you have 90 calendar days from the purchase date. In Australia, OneASICS members get 60 days, while guests have 45 days. Other regions have different timeframes, so check your local ASICS website for specific details.

Products must be unworn, unwashed, in original packaging, and have all original tags attached. Free returns are available for OneASICS members in most regions.

4

Does ASICS offer military and first responder discounts?

Yes, ASICS honors service with special discounts for multiple groups. Military personnel, veterans, active duty, and their families receive 25% off full-priced footwear and 30% off full-priced apparel. First responders, medical professionals, teachers, and college students all have similar discount programs.

Tip: Verification happens through SheerID at checkout. You only need to verify once, and the discount applies automatically to eligible purchases for a full year.
5

What is GEL technology in ASICS shoes?

GEL is ASICS's proprietary shock-absorption technology developed in 1986. It uses a semi-fluid silicone substance placed strategically in the heel, forefoot, or both areas of the shoe to reduce impact and vibration during running. This technology was inspired by how silicone gel protects machinery and eggs from impact damage.

Different shoe models use different GEL placements depending on your running style. Rearfoot GEL helps heel strikers, while forefoot GEL supports the toe-off stage of your stride. This makes ASICS shoes particularly good for joint protection and comfort during high-impact activities.

6

How often does ASICS have sales?

ASICS runs sales regularly throughout the year. You'll find seasonal clearances, holiday promotions, and regular weekend sales. Major events include Presidents Day (February), Memorial Day (May), Independence Day (July), Back to School (July-August), Labor Day (September), and year-end clearance (December).

Sign up for the OneASICS loyalty program to get early notification about upcoming sales and exclusive member-only deals. This way, you won't miss the sales that matter most to you.

7

Is there free shipping on ASICS orders?

OneASICS members get free standard shipping on orders over $50. Non-members pay $5.99 for standard shipping on orders over $10, or $9.99 for orders under $10. Members can also choose expedited options like 2-day shipping for $15 or next-day shipping for $25, with no minimum purchase required.

Tip: Membership is free, so if you're considering multiple purchases, joining OneASICS can quickly pay for itself through free shipping alone.
8

How do I know what shoe size to get at ASICS?

Measure your feet at the end of the day when they're slightly swollen from activity. Different ASICS shoe models fit differently, so focus on your heel-to-toe measurement in centimeters rather than relying on your typical shoe size. When trying shoes on, there should be about a thumb width of space between your longest toe and the front of the shoe.

Make sure to lace the shoes up snug but not tight—you should be able to fit a finger under the knot. Remove the shoe's insert and stand on it to verify your foot fits within the sockliner shape. Visit an ASICS retail store for professional gait analysis and fitting if you're unsure about your size.

9

Does ASICS ship internationally?

ASICS directly ships to select countries, but not worldwide. If your country isn't available, you can use third-party shipping services like MyUS, Qwintry, or similar forwarding companies. These services provide you with a US address where ASICS can ship your order, then they forward it to your home address worldwide.

This approach is useful if ASICS doesn't deliver to your country, or if international shipping costs are too high. You can consolidate multiple orders and take advantage of region-specific sales you wouldn't normally access.

10

Can I combine multiple discounts at ASICS?

Generally, you cannot stack most promotional discounts. You can only use one discount code per purchase. However, some benefits apply automatically—OneASICS member shipping benefits and automatic sale pricing don't count as traditional discounts.

Military, first responder, student, and teacher discounts work through separate verification and cannot be combined with each other. Always check the specific terms of each promotion during checkout to see what can work together, as ASICS occasionally makes exceptions during major sales events.