Here’s a quick look at American Girl's current and upcoming main sales in 2025. Dates and sales may change, so check the official site for the latest updates.

American Girl Sale Calendar 2025

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January

End-of-Season & Last Chance
Deep clearance on select/discontinued items; inventory rotates mid-winter
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February

Early-Year Offers Window
Occasional limited-time online offers and member perks appear mid-month
USVaries
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March

Spring & Easter Gifting Window
Spring features and Easter gift highlights begin late March into April
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April

Spring Event & Easter Features
Early–mid April focus on select dolls, outfits, and giftable sets
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May

Memorial Day Event
Late May; sitewide-style savings window with typical exclusions
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June

Early Summer Refresh
Occasional online offers; summer store programming and kids’ events
USVaries
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July

Independence Week Event
Early July; tiered-style savings and select picks around July 4
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Amazon Prime Day Window
Mid-July; rotating Amazon deals on select AG items
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August

National Doll Day Focus
Early August; occasional doll-focused savings on select lines
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September

Fall Arrivals & Bundles
Early fall launches; occasional bundles and online features
USVaries
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October

Halloween Select Event
Late October; select dolls and outfits featured
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Amazon Prime Big Deal Days
October; additional Amazon savings on select AG items
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November

Black Friday through Cyber Monday
Week of Thanksgiving; major annual savings window online & in-store
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December

Holiday Gifting & Year-End
Seasonal gift sets, last-minute picks, and occasional flash offers
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Reference Guide

Winter
Spring
Summer
Fall
Holiday
General
US Amazon Varies
Disclosure: This post may contain affiliate links. We earn commissions from purchases at no extra cost to you.

American Girl Sales & Offers FAQ

1

When does American Girl have sales?

American Girl has some type of sale or promotion roughly once a month. You'll see percentage discounts, Buy More Save More deals, points multipliers, and seasonal events throughout the year.

The biggest sales window is between Thanksgiving and Christmas, when inventory needs clearing and discounts get deeper. End-of-year and January clearance also offer excellent savings.

2

What items are excluded from American Girl sales?

The current Girl of the Year doll and most 18-inch dolls are typically excluded from percentage-off sales. Also excluded: Create Your Own dolls, Disney collaborations, Harry Potter collections, and licensed specialty items.

However, exceptions do happen. National Doll Day in August sometimes includes doll discounts, and clearance events occasionally feature select 18-inch dolls at reduced prices. Always check the fine print for current exclusions.

3

What's the return policy at American Girl?

You can return items purchased directly from American Girl within 90 days for a refund, exchange, or store credit. Returns are accepted in-store or by mail.

Important: Outlet purchases and items marked “final sale” cannot be returned. Create Your Own dolls and custom items are also non-refundable. Keep your receipt for easier processing.
4

How does the AG Rewards program work?

It's completely free to join. You earn 10 points for every $1 spent, and every 200 points equals $10 in rewards that you can use on future purchases.

New members get a special welcome offer. Gold tier members earn bonus points at a higher rate. Members also get early access to major sales, birthday gifts, and member-exclusive shopping events. If you shop there regularly, joining is definitely worth it.

5

What's the best time to buy from American Girl?

The absolute best time is late November through December (Black Friday, Cyber Monday, and holiday season). Discounts are deepest, but stock sells out fast.

Other excellent times include end-of-year clearance (December-January), National Doll Day in early August, and seasonal transitions like spring and fall. If you're flexible with timing and want maximum savings, plan around these windows.

6

Does American Girl offer free shipping?

Yes, American Girl offers free standard shipping on orders of $175 or more. Otherwise, shipping costs vary based on speed and delivery location.

Free shipping promotions occasionally appear during major holidays like Black Friday, Christmas, and summer events. Sign up for the email list to catch these limited-time offers. Bundling purchases to reach the threshold during sales can maximize your savings.

7

What's the biggest sale event of the year?

Black Friday through Cyber Monday (late November) is the largest annual sale. The sale typically runs for about 10 days with tiered “Buy More Save More” discounts and storewide promotions.

Popular items and scents sell out quickly, so if you know what you want, shop early. Rewards members often get early access a day or two before the general public. Stock can be extremely limited on the best deals.

8

Are 18-inch dolls ever on sale?

Most sales exclude 18-inch dolls, but there are exceptions. National Doll Day in early August sometimes features doll discounts. Discontinued dolls also appear in clearance events with deeper markdowns.

Keep an eye on the Last Chance Outlet section online for periodic doll markdowns. Some seasonal transitions also feature doll sales when inventory is being rotated. Your best bet is signing up for email alerts to catch these rare opportunities.

9

How much can I save at the Last Chance Outlet?

The Last Chance Outlet offers up to 70% off select outlet items, discontinued products, and clearance merchandise. This is a permanent online section with rotating inventory.

Stock is limited and items change frequently, so check back often. All outlet sales are final and cannot be returned. This is the best place to find deals on discontinued dolls, accessories, books, and outfits that didn't move during regular sales.

10

What special perks do AG Rewards members get?

AG Rewards members enjoy several exclusive benefits: early access to major sales (usually 1-2 days before public release), birthday gifts, bonus points multipliers during special events, and member-only sales throughout the year.

You also earn points on every purchase that convert to $10 rewards for every 200 points earned. The program is free to join and there's no catch. Regular shoppers often earn enough points each year for at least one or two free items.