Here’s a quick look at H&M's current and upcoming main sales in 2025. Dates may change, so check the official site for the latest updates.

🛍️ H&M Sale Calendar 2025

Your Complete Guide to H&M's Best Global Deals & Sale Events

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January

New Year Sale
Up to 70% off winter clearance – January 1-15
Post-Holiday Clearance
Winter essentials, sweaters from select prices
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February

Valentine's Day Sale
Up to 25% off date-night fashion – February 10-14
Romantic Collections
Special pricing on dresses, accessories, couple's styling
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March

Mid-Season Sale
Up to 50% off transition pieces – March 15-31
Spring Essentials
Layering pieces, activewear, fresh seasonal styles
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April

Spring Collection Launch
Member exclusive prices and early access deals
Easter Season Styles
Spring essentials, new arrivals throughout April
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May

Mother's Day Collection
Special offers on women's collections – May 8-12
5.5 Online Shopping Festival
15% off sitewide with minimum spend, free shipping
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June

Mid-Year Fashion Sale
Up to 50% off – June 20-30
Summer Sale Launch
Up to 70% off – June 27 onwards
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July

End of Season Sale
Up to 70% off summer clearance
Vacation Essentials
Beach wear, summer fashion picks, trending essentials
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August

Back-to-School Sale
Up to 40% off – August 1-15
Late Summer Deals
Kids' clothing, school-appropriate styles, basics
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September

Back-to-School Extended
Professional wear, autumn basics – September 1-15
Fall Transition
Member exclusive discounts, limited-time offers
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October

Autumn Collection Sale
Up to 50% off fall fashion – October 15-31
Halloween & Festive
Layering pieces, autumn essentials, party outfits
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November

🔥 Black Friday Sale
Up to 70% off everything – November 27-29
Cyber Monday Deals
Online exclusive offers, all categories
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December

Christmas Sale
Up to 40% off holiday styles – December 20-25
Year-End Clearance
Up to 70% off final sale items – December 26-31

Sale Categories

Winter Clearance
Major Sale Event
Spring/Summer Events
Holiday Sales
Clearance Events
Regular Sale
💡 Saving Tips: H&M frequently runs sales throughout the year. Sign up for their newsletter and check member exclusive prices for the best deals!
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H&M Sales FAQ

1

When does H&M have its biggest sales?

H&M's biggest sales happen during Black Friday (late November) with up to 30% off everything, and their Summer Sale (late June through July) with up to 70% off clearance items. Other major sales include the New Year Sale in early January with up to 70% off winter clearance, and their Mid-Year Fashion Sale in late June with up to 50% off.

Members get early access to most major sales, usually starting one day before the general public.

2

How does the H&M membership program work?

The H&M membership is completely free and works on a points-based system. You earn 1 point for every $1 spent, both in-store and online. When you reach 400 points (after spending $400), you become a Plus member with better perks.

Members get special pricing on selected items, early access to sales and limited collections, a 10% welcome discount, and free standard shipping on orders over $40. Plus members enjoy free shipping with no minimum purchase.

3

Can I stack discounts at H&M?

Generally, no. H&M doesn't allow stacking of multiple promotional codes or discounts. You can only use one offer at a time, and most codes exclude items already on sale. However, members can sometimes combine one bonus reward voucher with a student discount.

During Black Friday, the sitewide discount can apply to items already marked down, which is one of the rare exceptions. Gift cards, designer collaborations, and special collections are usually excluded from all promotions.

4

Does H&M offer student discounts?

Yes, H&M offers a 10% student discount on full-price items when you verify your student status through Student Beans or UNiDAYS. The discount works online only and must be entered at checkout. It's valid for H&M members and can't be combined with other offers (except one bonus reward in some cases).

The discount excludes sale items, guest designer collaborations, gift cards, and shipping costs. You need to be enrolled in school or university to qualify.

5

What is H&M's return policy?

H&M accepts returns within 30 days of purchase with your original receipt. For in-store purchases, the 30-day countdown starts from the purchase date. For online orders, returns must be postmarked within 30 days of delivery.

Items must be unworn, unwashed, and have all original tags attached. You'll get a refund using your original payment method. Items marked as “Final Sale” cannot be returned or exchanged. H&M doesn't currently offer direct exchanges—you need to return the item and place a new order.

6

How much is H&M's shipping, and when is it free?

Standard shipping costs $5.99. Members get free standard shipping on orders over $40, while non-members need to spend over $60 for free shipping. Plus members (those with 400+ membership points) enjoy free shipping with no minimum purchase requirement.

During major sales like Black Friday and Cyber Monday, H&M occasionally offers free shipping promotions for members with lower thresholds. Joining the free membership program is the easiest way to get regular free shipping benefits.

7

When is H&M's Black Friday and Cyber Monday sale?

H&M's Black Friday sale typically runs from late November, with members getting early access one day before. The main sale offers 30% off everything sitewide, both online and in stores. This discount usually applies even to items already on sale, which is rare for H&M.

After Black Friday, they shift to a Cyber Monday sale on the first Monday of December with up to 60% off selected styles. Members often get free shipping during these events with minimum purchase requirements around $40.

8

What are member exclusive prices at H&M?

Member exclusive prices are special discounts on selected items available only to H&M members. Instead of occasional coupon codes, H&M now focuses on ongoing special pricing for members across different product categories. These prices appear automatically when you're logged into your member account, both online and in-store.

Members also get early access to limited-edition collections and can shop new drops before the general public. The membership is free to join, so there's no cost to access these exclusive prices.

9

Does H&M have end-of-season clearance sales?

Yes, H&M runs major end-of-season clearance sales twice a year. The Summer Sale launches in late June and runs through July with up to 70% off spring and summer items. The Winter Sale happens in early January with up to 70% off winter clearance, usually running for the first two weeks of January.

Tip: Items marked as “Last Chance” or “Final Sale” during clearance events cannot be returned or exchanged, so make sure you're happy with your purchase before checking out.
10

How often does H&M release new discounts and promotions?

H&M runs promotions almost constantly throughout the year. Major monthly sales include specific category discounts on different weekends—like 20-25% off dresses, up to 50% off transition pieces, and various themed promotions tied to holidays. November typically has sales every single weekend with rotating offers.

Beyond the big annual events (Black Friday, summer clearance, New Year), H&M regularly offers member-exclusive flash deals, limited-time discounts on specific collections, and bonus vouchers earned through the rewards program. Signing up for their email list and app notifications is the best way to stay updated on current promotions.