Here’s a quick look at Adidas' current and upcoming main sales in 2025. Dates and sales may change, so check the official site for the latest updates.
Adidas Sale Calendar 2025
January
February
March
April
May
June
July
August
September
October
November
December
Reference Guide
Adidas Sales FAQ
When does Adidas have sales?
Adidas runs sales throughout the year. Major events include Black Friday in November, Memorial Day in May (US only), Labor Day in September (US), Singles' Day 11.11 in November (APAC), and Back-to-School in August.
They also have adiClub Member Week in April and September, plus ongoing outlet discounts with up to 50% off year-round.
What is adiClub and what are the benefits?
adiClub is Adidas' free membership program. Members earn points with every purchase, get exclusive early access to product drops, birthday treats, and invites to special events.
As you level up from Level 1 to Level 4 (based on points earned), you unlock better perks like priority access to limited releases, exclusive offers, and even a 12-month adidas Running premium subscription at the top tier.
Does Adidas offer student discounts?
Yes. Students can get exclusive discounts by signing up through UNiDAYS on adidas.com. The discount percentage varies, but it's available year-round for verified students.
You'll need to register with UNiDAYS using your student email or other proof of enrollment to access these offers.
Can I return sale items to Adidas?
Most sale items can be returned within 30 days from receipt date (some Hype products have 7-14 day return windows). However, certain items marked as “final sale” on the product page cannot be returned or exchanged.
How much can I save during Black Friday at Adidas?
Black Friday is one of Adidas' biggest sale events globally. Discounts typically range from 30-50% off across sneakers, clothing, and accessories.
The sale usually starts in late November and extends through Cyber Monday. Many popular styles sell out quickly, so shopping early in the sale period gives you the best selection.
What's the difference between Adidas outlet and regular sales?
The Adidas outlet section offers ongoing discounts of up to 50% on past-season items, discontinued styles, and overstocked products. Regular sales are time-limited promotions on current collections.
Outlet deals are available year-round on the outlet page, while seasonal sales come and go. Both can offer great value, but outlet items are typically from previous seasons.
Does Adidas price match if items go on sale later?
No. Adidas does not offer price matching on previously placed orders or after a promotion has ended.
If you want the sale price, you'd need to return your original purchase within the return window and reorder at the lower price, assuming the item is still in stock.
When is the best time to buy Adidas sneakers?
The best times are Black Friday in November, Cyber Monday, Singles' Day 11.11 (APAC), Memorial Day (US), and during Mid-Season Sale in October.
End-of-season clearances in late June/early July and late December/January also offer deep discounts on older models. Outlet sections have year-round deals on discontinued styles.
How do I get notified about Adidas sales?
Join adiClub for free to get exclusive member notifications and early access to sales. You can also check the adidas.com sales page regularly or follow Adidas on social media for announcements.
adiClub members often get early access to major events like Member Week and product drops before they're available to the general public.
Are Adidas sales the same in every country?
No. Sale events vary by region. US shoppers get Memorial Day and Labor Day sales, APAC/Oceania regions have Singles' Day 11.11 with up to 50% off, and Europe/UK have Mid-Season Sales in October.
However, global events like Black Friday, Cyber Monday, and Member Week happen across most markets with regional variations in timing and discount depth. Always check your local Adidas site for specific sale dates.
