Theory Clothing Sale Dates (2025) | Year-Round Sales Calendar

Theory runs four major sales annually: MLK Weekend in mid-January (up to 60% off plus an extra 25% on sale items), Friends & Family in late March or early April (around 25% off regular prices), June sample sales in NYC and London (50-70% off past-season pieces), and Black Friday in November (25-40% off with app early access).

Between these events, Theory maintains a year-round sale section on their website with rotating markdowns, and department stores like Nordstrom and Saks frequently discount Theory items on their own schedules.

Most sale items can be returned within 30 days of receipt if they're unused, unworn, and still have original tags. However, merchandise discounted 40% or more—labeled as Final Sale—cannot be returned, exchanged, or credited under any circumstances.

Returns are processed back to your original payment method within approximately 7 days after the warehouse receives your package. International orders cannot be returned to Theory.com.

Theory provides free standard shipping on all US orders with no minimum purchase required. Orders typically arrive within 5-7 business days. For faster delivery, you can upgrade to expedited options at checkout.

ShopRunner members get free two-day shipping and free return shipping on eligible items year-round. European customers receive free shipping and exchanges on all orders through Theory's regional sites.

Black Friday at Theory typically offers around 25% off full-price items, with select categories like tailored pieces seeing deeper markdowns of 40-55% off original prices. The sale runs globally across all Theory websites and includes both men's and women's collections.

Theory App users get exclusive early access—sometimes starting several days before the public launch—giving them first pick of sizes and styles before inventory sells out.

The Friends & Family event happens each spring—usually late March through early April—and offers approximately 25% off regular-priced merchandise. This is your best opportunity to purchase new spring tailoring, workwear, and contemporary pieces at a discount.

Unlike end-of-season clearances that feature past-season inventory, Friends & Family discounts current collections, so you'll find fresh arrivals in full size runs and popular colors.

Theory outlets primarily sell overstock and past-season items from retail stores at reduced prices. The quality remains consistent—same fabrics and construction standards—but you're shopping styles from previous seasons rather than current collections.

Some outlets may also carry gently used returns or items with minor irregularities, though these represent a small portion of inventory. Outlet pricing is generally 30-60% below retail, with the deepest discounts during clearance periods.

Theory hosts annual in-person sample sales each June in New York City (typically at 260 Sample Sale's Manhattan location) and occasionally in London. These events feature past-season merchandise at 50-70% off retail prices, with exact dates announced roughly two weeks in advance.

Sample sales offer the steepest discounts of the year but operate on a first-come, first-served basis with limited sizes and no returns.

Yes! Retailers like Nordstrom, Saks Fifth Avenue, Bloomingdale's, and Neiman Marcus regularly mark down Theory merchandise, often more aggressively than Theory's own site during end-of-season clearances. Discounts at these stores typically start at 30% and can reach 60-70% during final clearance.

These retailers follow their own promotional calendars, so you might find Theory sales during periods when Theory.com isn't running promotions. Check department store websites and apps during major shopping holidays for the best deals.

Theory provides a 10% discount for verified students and military members through their discount program. These offers are ongoing and can be used on regular-priced merchandise, though they typically exclude sale items and cannot be combined with other promotions.

Verification is required through third-party platforms, and the discount is applied at checkout once you've confirmed your eligibility. Check Theory's website or contact customer service for current program details and registration.

For absolute lowest prices, shop the MLK Weekend sale in January (up to 60% off plus extra 25% on already-reduced items) or June sample sales in NYC (50-70% off). These events offer the deepest discounts but feature limited past-season inventory.

For current-season styles at good prices, the Friends & Family sale in late March or early April gives you 25% off new arrivals. Black Friday is ideal if you're shopping for gifts or need work wardrobe staples, with solid discounts and full size availability.