Here’s a quick look at O'Neill's current and upcoming main sales in 2026. Dates and sales may change, so check the official site for the latest updates.
O'Neill Sale Calendar 2026
Quick Sales Summary (Text Version)
For quick reference, here is the text version of the calendar below:
January
February
March
April
May
June
July
August
September
October
November
December
Calendar Guide
O'Neill Sales FAQ
When does O'Neill run its biggest sales?
O'Neill goes all in for Black Friday through Cyber Week in late November—that's when you'll see the deepest cuts of the year across boardshorts, wetsuits, and lifestyle apparel. Memorial Day weekend is another strong savings period in the US, with both the online store and the Santa Cruz surf shop running promotions on warm-weather gear.
Does O'Neill offer discounts for military and first responders?
Yes. Through ID.me verification on the US site, military members, nurses, first responders, teachers, medical providers, students, and hospital employees receive 20% off sitewide. The discount excludes wetsuits but applies to most apparel and accessories, and it works year-round.
Are O'Neill sale items the same quality as full-price products?
Absolutely. Items in the sale section are regular O'Neill products—often past-season colors, extra inventory, or styles being phased out. You're paying less because the brand wants to clear shelf space, not because anything's wrong with the gear.
Do sale prices match between O'Neill's website and physical stores?
Not always. The official online store runs its own promotions, while department stores, surf shops, and retailers set their own discounts on O'Neill merchandise. It's common to see different prices on the same boardshort or wetsuit across channels during the same weekend.
How long do O'Neill's sales usually last?
Major events like Black Friday or Memorial Day often run for several days, sometimes stretching into the following week. Seasonal campaigns in Europe and the US can stay active for weeks, while the standing sale and outlet pages refresh continuously with new discounted styles all year.
When does O'Neill have summer sales in Europe and the UK?
The EU and UK sites feature a summer sale from roughly June through August, highlighting bikinis, swimwear, apparel, and kids' gear with discounts reaching up to around 50% off. Exact start and end dates shift each season, so checking the regional site in late spring gives you the most accurate timing.
What is the O'Neill Rewards program and how does it work with sales?
O'Neill Rewards lets you earn points on purchases that convert into dollar-off discounts at checkout—every 100 points equals $10 off. You can stack those rewards on top of sale prices, and members often get early access to new drops and exclusive deals throughout the year.
Should I worry about wetsuit sizing when buying on sale?
O'Neill wetsuits are built around body-type measurements—height, weight, chest, and waist—so refer to the size chart on the product page before ordering. Sale stock can run low on popular sizes fast, and wetsuits need a snug fit to perform properly, so double-check your measurements rather than guessing.
Do Australia and New Zealand get different O'Neill sale events?
The Australian site runs a standing sale section on wetsuits, snow gear, clothing, and accessories rather than fixed-date events. Because seasons are reversed, end-of-season wetsuit markdowns and snow-gear clearances hit at different times than North America, but the ongoing sale page refreshes regularly with fresh discounts.
What's the difference between O'Neill outlet pages and the regular sale section?
Both pages carry discounted O'Neill products, but the outlet or clearance area usually features deeper markdowns on older inventory, discontinued styles, or limited sizes. The general sale section rotates more frequently and includes recent-season items at moderate discounts, while outlet stock moves slower and gets marked down further over time.
