Here’s a quick look at Boux Avenue's current and upcoming main sales in 2026. Dates and sales may change, so check the official site for the latest updates.

Boux Avenue Sale Calendar 2026

Quick Sales Summary (Text Version)

For quick reference, here is the text version of the calendar below:

January SaleEarly Jan (Ongoing)
Valentine’s EditEarly to Mid-Feb
Spring RefreshLate March
Seasonal OffersVariable Dates
Swimwear PrepLate May
Summer ShopAll Month
Summer MarkdownsMid-July (Typical)
Summer ClearanceLate August
New SeasonAll Month
Cosy SeasonMid-October
Black FridayLate November
Cyber MondayEarly December
Boxing Day SalesDec 26 Onward
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🛍️

January

January Sale
Early Jan (Ongoing)
Post-Christmas clearance. Expect deep reductions on winter lines.
UK FocusGlobal
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💘

February

Valentine's Edit
Early to Mid-Feb
Major gifting period. Look for bundles on sets, though rarely sitewide sales.
Global
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🌷

March

Spring Refresh
Late March
New season drops often trigger ‘Last Chance' reductions on older stock.
Online
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🌿

April

Seasonal Offers
Variable Dates
Monitor the ‘Sale' tab. Often a quieter month for named events.
Global
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👙

May

Swimwear Prep
Late May
Holiday shop heats up. Watch for early bird swimwear offers.
UK Focus
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☀️

June

Summer Shop
All Month
Peak season for beachwear. Look for multibuys on knickers/swim.
Global
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🕶️

July

Summer Markdowns
Mid-July (Typical)
Historically strong discounts on swimwear (up to 50% off).
Global
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🎒

August

Summer Clearance
Late August
Final reductions on summer lines. Student offers often boosted.
UK FocusOnline
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🍂

September

New Season
All Month
Back to routine. Focus shifts to full-price nightwear and lingerie sets.
Global
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🎃

October

Cosy Season
Mid-October
Nightwear/Pyjama push. Look for Halloween-themed edits.
Global
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🦃

November

Black Friday
Late November
Biggest event of the year. Daily deals often lead up to the main weekend.
GlobalUS
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🎁

December

Cyber Monday
Early December
Online-exclusive offers to close out Black Friday week.
Online
Boxing Day Sales
Dec 26 Onward
Huge UK tradition. Clearance begins immediately after Christmas.
UK FocusIn-Store

Reference Guide

Sale Categories
Winter Sales
Major Events
Spring Sales
Summer Sales
Fall Sales
Clearance Sales
Holiday Sales
Regional Availability
Global: Available on all storefronts
US: US market focus
UK Focus: UK/EU storefront priority
Online: Best for fast offers
Check Eligibility: May require verification
In-Store: Great for clearance
Disclosure: This post may contain affiliate links. We earn commissions from purchases at no extra cost to you.

Boux Avenue Sales FAQ

1

When does Boux Avenue have sales?

Boux Avenue runs its biggest markdowns during January (post-Christmas clearance) and late November (Black Friday weekend). You'll also catch strong deals around Boxing Day if you're in the UK, plus summer swimwear promos in July. The Sale section (on website) stays active all year with rotating stock.

2

Does Boux Avenue participate in Black Friday?

Absolutely. Boux Avenue goes all-in on Black Friday, usually with 20% off sitewide or similar offers. The deals frequently extend through the weekend and into Cyber Monday, giving you plenty of time to grab lingerie, nightwear, and swimwear at lower prices.

3

What's the 3 for £18 knicker deal?

It's a standing multibuy offer where you pick any three knickers from the participating range for £18 total. You can mix styles—thongs, briefs, brazilians, etc.

Tip: The brand sometimes runs even better bundles (like 5 for £25 or 7 for £30) during bigger promo periods, so watch the Offers page.
4

Does Boux Avenue offer a student discount?

Yes. Students get 20% off full-price items through UNiDAYS or Student Beans. If you're aged 16–26 and not enrolled, you can still grab the same discount via the Youth Discount scheme—just verify your age and you're good to go.

5

How can I get free delivery at Boux Avenue?

Spend £50 or more (some sources mention £40, so check at checkout) and standard UK delivery is free. If your order is under that threshold, delivery costs around £3.99. You can also use Click & Collect for free pickup at any Boux Avenue store or select Ryman locations.

6

Are there Boux Avenue outlet stores?

Yes, Boux Avenue runs at least one outlet location (for example, Hatfield Galleria). Outlets carry past-season and clearance stock at deeper discounts than the regular Sale section online, so if you live near one it's worth a visit for bargain hunting.

7

What is the Boux Member program?

It's a free loyalty scheme where you earn 1 point per £1 spent (each point is worth 3p toward future purchases). New members get 15% off their first order, plus perks like early access to sale events and exclusive in-store experiences. You must be 18 or older (or 16 with parental consent).

8

How much can I save during the January Sale?

Boux Avenue's January Sale usually advertises up to 60% off select items, with some pieces hitting even steeper reductions. It's the best time to grab winter nightwear, festive lingerie sets, and leftover holiday stock before spring collections arrive.

9

Do sale prices match in-store and online?

Not always. Boux Avenue stores and the website can run different promos at the same time, and stock varies by location. If you spot a better deal online, you can order for Click & Collect to avoid shipping fees. Always compare both channels before buying.

10

What's the difference between “Sale” and “Further Reductions”?

The main Sale section holds discounted items from recent seasons. Further Reductions (also called “Last Chance”) is where Boux Avenue pushes out final clearance stock at even lower prices—think 50% off or more. Sizes and colors disappear fast in Further Reductions, so act quickly if you find your fit.