Here’s a quick look at Lulu Guinness' current and upcoming main sales in 2026. Dates and sales may change, so check the official site for the latest updates.

Lulu Guinness Sale Calendar 2026

Quick Sales Summary (Text Version)

For quick reference, here is the text version of the calendar below:

Winter Sale (Final Reductions)Early Jan (Observed)
Valentine’s EditEarly Feb
Mother’s Day (UK)Mid-March (Varies by Year)
Spring Seasonal EditsEaster Weekend (Projected)
Bank Holiday UpdatesEarly & Late May
Pre-Summer MarkdownsLate June
Summer SaleJuly – August (Expected)
Final Summer ReductionsLate August
Archive Sample SaleEarly September (London)
Halloween / Autumn EditMid-October
Black Friday / Cyber WeekendLast Week of Nov
Cyber MondayFirst Week of Dec
Boxing Day SaleDec 26 Onward
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❄️

January

Winter Sale (Final Reductions)
Early Jan (Observed)
Typically clears previous year's stock. Watch for “Up to 50% Off” banners.
UK PrimaryGlobal
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💘

February

Valentine's Edit
Early Feb
Focus on “Gifting” rather than deep discounts. Look for red/lip motif exclusives.
Global
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💐

March

Mother's Day (UK)
Mid-March (Varies by Year)
UK-specific gifting promos often appear as the brand is British-based.
UK Only
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🌷

April

Spring Seasonal Edits
Easter Weekend (Projected)
Historically observed seasonal nudges, but not a guaranteed major sale event.
UK PrimaryGlobal
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🌺

May

Bank Holiday Updates
Early & Late May
UK Bank Holidays (start/end of month) often trigger site-wide flash offers.
UK Focus
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☀️

June

Pre-Summer Markdowns
Late June
Mid-year stock clearing often begins quietly online before the major July push.
GlobalOnline
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🎆

July

Summer Sale
July – August (Expected)
Historically the major mid-year clearance event. Selection varies by regional site.
UK PrimaryGlobal
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🧺

August

Final Summer Reductions
Late August
Coincides with UK August Bank Holiday. Deep discounts on summer luggage/totes.
UK Focus
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🍂

September

Archive Sample Sale
Early September (London)
Physical event held in London (e.g., Sep 6-7 in 2024). Not guaranteed annually online.
Physical EventUK Only
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🎃

October

Halloween / Autumn Edit
Mid-October
Brand usually releases themed accessories. Discounts rare but “treats” (GWP) occur.
Global
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🦃

November

Black Friday / Cyber Weekend
Last Week of Nov
Confirmed official sale period. Site-wide discounts across US and UK stores.
GlobalOnline
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🎁

December

Cyber Monday
First Week of Dec
Official extension of Cyber Weekend. Often final call for pre-Xmas delivery.
Global
Boxing Day Sale
Dec 26 Onward
Traditional post-Christmas clearance. Highly observed in UK market.
UK PrimaryGlobal

Reference Guide

Sale Categories
Winter Sales
Major Events
Spring Sales
Summer Sales
Fall Sales
Clearance Sales
Holiday Sales
Archive Sales
Regional Availability
Global: Available on all storefronts
UK Primary: Brand origin; most stock/offers here
US Market: Orders ship from UK
Online: Best for fast offers
Physical Event: Rare in-person sales
Disclosure: This post may contain affiliate links. We earn commissions from purchases at no extra cost to you.

Lulu Guinness Sales FAQ

1

When does Lulu Guinness hold major sales?

The brand runs big promotions during Black Friday/Cyber Weekend and Boxing Day (Dec 26 onward). You'll also see a Summer Sale from July through August, plus occasional UK Bank Holiday offers in May.

Tip: If you're in London, watch for the rare Archive Sample Sale—a physical event held in early September with up to 80% off past collections.
2

What discount can I expect during Black Friday?

Black Friday at Lulu Guinness usually brings 40% off sitewide, based on past events. The offer runs through Cyber Weekend and sometimes into Cyber Monday, covering handbags, clutches, and accessories across both UK and US storefronts.

3

Does Lulu Guinness offer student discounts?

Yes. Students get 30% off all products by verifying through Student Beans. The discount works on both full-price and sale items, though you can't combine it with other promotions running at the same time.

4

How much do I need to spend for free shipping?

UK customers hit free delivery at £75+, while US shoppers need to spend $150+. All US orders ship from the UK warehouse, so factor in a few extra days for transit compared to domestic UK deliveries.

5

Are sale items the same quality as full-price ones?

Absolutely. Sale pieces are past-season styles, extra inventory, or discontinued colors—the craftsmanship and materials remain identical to full-price bags. The brand simply needs to clear space for new collections.

6

What's the Club Lulu loyalty program?

Club Lulu gives you points on every purchase that convert into vouchers (£25 off at 250 points). Members also unlock free standard delivery with a lower spend threshold and get early previews of new launches, plus 50 bonus points on their birthday.

7

Can I stack discounts or use multiple offers together?

Generally no. Lulu Guinness states that promotions can't be combined with other offers. If you have a student discount code and there's a sitewide sale running, you'll need to pick whichever saves you more—the system won't apply both at checkout.

8

Do prices differ between the UK and US websites?

Yes. The UK site prices in GBP while the US storefront uses USD, and regional pricing can vary due to shipping costs and tax handling. All US orders ship from the UK warehouse, with duties and taxes now included in your total so there are no surprise fees on delivery.

9

How long do Lulu Guinness sales run?

Short bursts like Black Friday weekend last a few days, while the Summer Sale can stretch from July into late August. The online Sale section stays live year-round with rotating stock, so you'll always find something marked down even outside major campaigns.

10

What's the best way to find Lulu Guinness deals outside big sale events?

Check the Sale Bags and New to Sale sections on the website—they update regularly with fresh markdowns. You can also grab discounts through third-party retailers like BrandAlley (up to 80% off during flash events) or department stores that carry Lulu Guinness and run their own seasonal clearances.