Here’s a quick look at LOVEVERY's current and upcoming main sales in 2026. Dates and sales may change, so check the official site for the latest updates.
Lovevery Sale Calendar 2026
Quick Sales Summary (Text Version)
For quick reference, here is the text version of the calendar below:
January
February
March
April
May
June
July
August
September
October
November
December
Reference Guide
Lovevery Sales FAQ
When does Lovevery have big sales?
Lovevery runs its major sitewide sale during Black Friday, which has historically been their only significant discount event each year. Outside of this period, your best savings come from the standard prepay discount (buying multiple Play Kits upfront) and the referral program.
What discount can I expect during Black Friday?
Lovevery's Black Friday promotion uses a tiered spend structure—up to 25% off based on your cart total. For US shoppers, it breaks down as 10% off orders $80+, 15% off $175+, 20% off $300+, and 25% off $500+. Other regions like Australia, UK, and EU have similar tiers adjusted to local currency.
How does prepaying for Play Kits save money?
When you prepay for multiple Play Kits at once, Lovevery automatically applies a discount—roughly 10% when you buy 4 kits together, or about 6% for a 3-kit bundle. This pricing structure is always available (no waiting for a sale), and the discount shows up at checkout without needing any special action.
Can I use the referral discount during sales?
No, referral credits don't stack with the Black Friday tiered promotion. However, the prepay discount for bundling kits can be combined with the holiday sale. If you're a new customer, you can use a referral link to get $20 off your first subscription order outside of major sale periods.
Does the holiday sale apply to the Play Kitchen?
Yes, Lovevery's sitewide holiday promotion includes the Real Life Play Kitchen and other standalone products like the Block Set, Reading Skill Set, and Bath Set. Everything counts toward your cart total for the tiered discount thresholds, so larger items help you reach higher savings levels quickly.
Are there subscriber-only benefits during sales?
Current and former Play Kit subscribers get early access to the Black Friday sale—usually a few days before it opens to the general public. Subscribers also have access to the exclusive Subscriber Shop year-round, which features extension sets, books, and accessories not available elsewhere.
Can I combine multiple discounts?
Most discounts don't stack. The prepay bundle discount is the only exception—it works alongside the holiday sale. Referral credits, special subscriber shop offers, and any promotional credits can't be layered on top of the Black Friday pricing.
Do gift cards qualify for sale discounts?
No, Lovevery excludes e-Gift Cards and App Subscriptions from promotional discounts. Those purchases also don't count toward your cart total for hitting the tiered savings thresholds. If you're planning to give Lovevery as a gift, consider using their Play Kit gifting platform instead—it qualifies for sale pricing.
How long does the Black Friday sale last?
The holiday promotion runs for about two weeks, starting with early subscriber access in mid-to-late November, then continuing through early December (historically ending around December 7-8). This extended window means you don't need to rush on Black Friday itself.
Are there sales outside of Black Friday?
Lovevery doesn't run recurring seasonal sales throughout the year. Your reliable year-round savings come from the automatic prepay discount and the Give $20, Get $20 referral program. Occasionally, you might find Lovevery products at retailers like Target or Amazon during their own sale events, though selection is limited compared to buying direct.
