Summer Fridays Sale Dates (2026) | Year-Round Sales Calendar

Three confirmed annual events run on the official site: the Birthday Sale in early March, a Memorial Day Getaway campaign in late May (U.S.-focused), and Cyber Week from late November into early December. Cyber Week is the biggest of the three. Surprise limited-time offers can appear at other points, but they're not guaranteed to repeat every year.

It's an annual celebration of the brand's founding, held for about a week in early March on summerfridays.com. The core offer is 20% off select items. Common exclusions include value kits, gift cards, and select products. One use per customer — and the offer cannot be combined with anything else.

The headline offer is 20% off select items sitewide. Orders that clear the spend threshold — confirmed at $75 or more (before tax, after discounts) in past events — receive a free gift dropped automatically into the cart while supplies last. A Travel Tote has been the gift in recent campaigns. Cyber Week runs from roughly Thanksgiving week through the first couple of days of December.

No. Both the Birthday Sale and Cyber Week consistently exclude value kits, gift cards, and select items. Limited-edition holiday sets are sold at full price only — product pages will flag this with an “excluded from promotions” note. If you see that label, the price at checkout stays the same no matter when you shop or what event is running.

No. Published brand terms for both the Birthday Sale and Cyber Week state “offer cannot be combined” — one discount per order, one use per customer. You also cannot apply a sale price to a previous purchase. Each event stands alone.

Yes — free standard shipping on U.S. orders of $35 or more is the standing policy on summerfridays.com, whether a sale is active or not. This applies to U.S. addresses only. International shoppers pay shipping based on their delivery destination; rates and thresholds for non-U.S. orders are shown at checkout.

The core sale discount (20% off select items) is available globally through summerfridays.com. That said, certain Cyber Week daily bonus gifts are limited to continental U.S. orders only — Alaska, Hawaii, and international addresses are excluded from those specific add-ons. You still get the main discount; you may just miss some of the daily extras.

Summer Fridays is carried at Sephora (US, Canada, UK, Australia), Nordstrom, Space NK (UK), and Mecca (Australia). Each retailer runs its own promotions on a separate schedule. Sephora's twice-yearly Beauty Insider Savings events are a standout — the brand has confirmed its products are included, giving Sephora members a separate chance to save outside of the brand's own sale calendar.

The Golden Ticket is a surprise reward exclusive to the final day of Cyber Week. Qualifying orders placed on that last day receive a scratch-off style reward inside their shipment — a discount code for a future purchase, valued at up to $200. The code must be used in a single transaction and has come with a redemption window extending through late March the following year. Past terms have confirmed this perk for U.S.-based orders.

The free gift perks during Cyber Week go fast — they're strictly “while supplies last” and are not replenished once claimed. Limited-edition holiday sets are an even bigger risk: they sell through and do not come back. For core favourites like the Jet Lag Mask and Lip Butter Balm, stock is generally more stable — but fan-favourite shades can still vanish during a busy sale window.