Amazon Sale Dates (2025) | Today & Upcoming Sales Calendar

Prime Day happens in mid-July and is Amazon's biggest sale event of the year. It's exclusively for Prime members and runs for multiple days with millions of deals across all categories.

Amazon also holds a second Prime event called Prime Big Deal Days in early October to help start the holiday shopping season.

Not always. Events like Big Spring Sale (late March) are open to everyone, including non-Prime customers. However, Prime Day and Prime Big Deal Days are exclusive to Prime members only.

Prime members also get access to special “Prime Deal” exclusives during open sales and early access opportunities on major shopping events like Black Friday.

New customers can sign up for a 30-day free trial at amazon.com/prime. You get full access to all Prime benefits including Prime Day deals, free two-day shipping, Prime Video, and more.

Students with a .edu email can get Prime Student with a 6-month free trial, then 50% off regular Prime pricing for up to four years. Just cancel before the trial ends if you don't want to continue.

Lightning Deals are time-sensitive promotions that run for 4-12 hours or until inventory runs out. They appear on Amazon's Today's Deals page with a countdown timer showing how much time is left.

Once you claim a Lightning Deal, you have 15 minutes to complete your purchase or it goes back to the available pool. These deals are limited to one per customer and can offer discounts of 20-30% or more.

Prime Day (July) is Amazon's flagship sale with the biggest discounts, new product launches, and summer-focused deals. Prime Big Deal Days (October) is the fall version that helps start holiday shopping with gift-focused promotions.

Both are Prime-exclusive events, but Prime Day typically has steeper discounts while October's event focuses more on holiday bundles and gift ideas.

Amazon's Black Friday sale runs from the week before Thanksgiving through Cyber Monday, creating a 12-day shopping event in late November through early December.

This is Amazon's biggest holiday shopping period with hundreds of millions of deals across 35+ categories. You don't need Prime to shop, but members get early access to select deals.

Amazon runs several category-specific events: Amazon Pet Day (early May, two days), Big Spring Sale (late March), Holiday Beauty Haul (late October), and seasonal promotions for Memorial Day, Labor Day, and back-to-school in August.

For the absolute lowest prices, shop during Prime Day (July) or Black Friday week (late November). Throughout the year, Mondays and Tuesdays often have better deals as sellers adjust pricing after weekend shopping.

Category-specific sales also offer great value: electronics during Prime Day, pet supplies during Pet Day in May, and beauty products during Holiday Beauty Haul in October.

Yes! Prime Day runs in 24+ countries including the US, UK, Canada, Japan, India, and most European markets. Prime Big Deal Days operates in 19+ countries. Big Spring Sale is available in the US, Canada, and Europe (called “Spring Deal Days” in EU markets).

Each region gets localized deals and merchandising, though timing and specific promotions may vary by country.

Visit Amazon's Today's Deals page daily to see current Lightning Deals and upcoming promotions. Amazon also announces major events like Prime Day weeks in advance through their official blog at aboutamazon.com.

Prime members can enable deal alerts through the Amazon app for categories they're interested in. Use the “Save for Later” and wish list features to track specific items and get notified when prices drop.