Here’s a quick look at Maui Jim's current and upcoming main sales in 2026. Dates and sales may change, so check the official site for the latest updates.
Maui Jim Sale Calendar 2026
Quick Monthly Sales Summary
For quick reference, here is the simplified version of the calendar below:
January
February
March
April
May
June
July
August
September
October
November
December
Reference Guide
Maui Jim Sales FAQ
How big are the discounts during Maui Jim's major sales?
During large events like Black Friday and their Summer Sale, you'll see prices drop by 25% to 30% on selected sunglasses. These direct discounts cover current styles, while retiring frames get pushed into their permanent clearance section.
Are brand new sunglass releases included in the sales?
No. Maui Jim firmly protects their latest collections from immediate markdowns. A frame must be well-established in their catalog before it appears in a major seasonal promotion.
Is there a discount for first responders or medical staff?
Yes. The Mahalo to Heroes program provides a permanent 30% discount to verified military members, first responders, and medical professionals. You just verify your status through ID.me at checkout to apply the savings.
Do they offer free shipping on discounted frames?
It depends. If you buy from their public sale section, you still get free standard shipping. However, if you use a special VIP percentage-off card or the Mahalo to Heroes discount, you must pay for shipping and taxes.
Do third-party retailers offer deeper Maui Jim discounts?
Not officially. Maui Jim enforces strict minimum pricing standards for their authorized optical dealers. You won't see legitimate retailers undercutting the main website, though independent shops might negotiate if a frame is being discontinued.
Does Maui Jim offer Cyber Week freebies?
Yes, particularly for US customers. Instead of just cutting prices, they heavily rely on physical perks during Cyber Week. Buying specific frames will earn you complimentary branded apparel, like their official hats.
Where do I find clearance sunglasses year-round?
Head to the dedicated Promo or Sale page on their official site. They use this section globally to clear out retiring inventory, meaning you can snag discontinued frames and colorways at 30% off any time of year.
Do international websites run the exact same sales?
No. Major events heavily favor the North American market, relying on US holidays like Memorial Day and Labor Day. Global shoppers rely more on the year-round clearance section or authorized regional retailers for discounts.
Are prescription lenses included in the big sales?
Promotions rarely cover prescription eyewear. The 30% off discounts almost exclusively target standard, non-prescription polarized models directly through their e-commerce store.
What are Maui Jim Trunk Shows?
These are local events hosted by authorized optical shops, usually in the spring. Brand reps bring exclusive frames not normally found in-store, and you'll get special promotional gifts with your purchase.
