Here’s a quick look at Beauty of Joseon's current and upcoming main sales in 2026. Dates and sales may change, so check the official site for the latest updates.

Beauty of Joseon Sale Calendar 2026

Quick Monthly Sales Summary

For quick reference, here is the simplified version of the calendar below:

New Year Glow EventEarly January
Lunar New Year SetsMid to Late January
Valentine’s Day SaleEarly to Mid-February
Major Spring SaleThrough March 19
Amazon Summer Beauty EventStarts Late April
April Showers SaleEnds April 20
Amazon Event Finale & Mother’s DayThrough May 10
Official Summer SaleLate June
Amazon Prime DayMid-July
Retail Expansion PromosThroughout August
Chuseok SaleEarly to Mid-September
Prime Big Deal DaysEarly October
Spend & Win CampaignsLate October
Singles’ Day (11.11)November 11
Black Friday & Cyber MondayLate November
Holiday Sets ReleaseEarly December
Year-End ClearanceLate December Onward
VIEW OFFERS

January

New Year Glow Event
Early January
Solid discounts on winter hydration essentials like the Dynasty Cream.
GlobalOfficial
Lunar New Year Sets
Mid to Late January
Special holiday bundles targeted heavily at regional Asian retailers.
Asia
VIEW OFFERS
💝

February

Valentine's Day Sale
Early to Mid-February
Automatic sitewide markdowns and bundled skincare sets. Excellent time for premium gifting.
GlobalOfficial
VIEW OFFERS
🌸

March

Major Spring Sale
Through March 19
Massive global event. Up to 50% off sitewide. Features a tiered gift-with-purchase system on qualifying orders.
GlobalOfficial
VIEW OFFERS
💧

April

Amazon Summer Beauty Event
Starts Late April
Huge savings on K-beauty essentials via Amazon. Expect up to 48% off plus 48-hour flash deals.
USAmazon
April Showers Sale
Ends April 20
Targeted markdowns specific to the European and rest-of-world markets.
EU / ROWOfficial
VIEW OFFERS
☀️

May

Amazon Event Finale & Mother's Day
Through May 10
Amazon beauty event wraps up around Mother's Day. Ideal time to grab serums and glow kits.
USAmazon
VIEW OFFERS
🧴

June

Official Summer Sale
Late June
Up to 40% off hot-weather essentials. Focuses heavily on the viral Relief Sun sunscreen line.
GlobalOfficial
VIEW OFFERS
🛍️

July

Amazon Prime Day
Mid-July
Massive four-day global event. Look for top rankings and deep discounts on BOJ sunscreens and eye creams.
GlobalAmazon
VIEW OFFERS
💄

August

Retail Expansion Promos
Throughout August
Exclusive launch kits drop as the brand continues expanding into major US physical retailers.
US
VIEW OFFERS
🍂

September

Chuseok Sale
Early to Mid-September
Honoring Korean Thanksgiving. Typically features a flat sitewide discount across all product lines.
GlobalOfficial
VIEW OFFERS
🎃

October

Prime Big Deal Days
Early October
Early access to holiday beauty deals on Amazon. Stock up on fall skincare transitions.
GlobalAmazon
Spend & Win Campaigns
Late October
Regional sweepstakes and special bundles on Asian partner storefronts.
Asia
VIEW OFFERS
🖤

November

Singles' Day (11.11)
November 11
Massive event on Asian platforms. Flash deals and deep markdowns.
AsiaOfficial
Black Friday & Cyber Monday
Late November
The biggest discounts of the year. Expect 30% to 50% off sitewide and across major retail partners.
GlobalAmazon
VIEW OFFERS
🎁

December

Holiday Sets Release
Early December
Limited-edition bundled sets drop, packing full-size products at reduced overall prices.
GlobalOfficial
Year-End Clearance
Late December Onward
Post-Christmas clearance starts to clear out remaining holiday inventory.
GlobalOfficial

Reference Guide

Sale Categories
Major Events
Spring Sales
Summer Sales
Fall Sales
Holiday/Black Friday
Winter Sales
Sets & Clearance
Retailer & Region Availability
Global: Available across multiple regions
US: United States market focus
EU/ROW: Europe and Rest of World
Asia: Priority for Asian retail partners
Official: Beauty of Joseon Site
Amazon: Verified Amazon storefronts
Disclosure: This page may contain affiliate links. We earn commissions from purchases at no extra cost to you.

Beauty of Joseon Sales FAQ

1

How deep do sitewide discounts go during major events?

During peak events like their Spring Sale and Black Friday, Beauty of Joseon drops prices by up to 50% sitewide. You'll find these massive cuts across all their skincare categories, including viral items like the Dynasty Cream and Glow Serum.

2

Do they offer free shipping during promotions?

Yes. The official US site provides free shipping year-round on all orders, while other global regions get free delivery once carts hit a specific threshold (such as $48 for the UK and Rest of World). Smaller regional retailers like YesStyle or Stylevana will temporarily drop their own thresholds down to $39 or $40 during K-beauty events.

3

Are pre-packaged skincare bundles included in the sales?

Yes. Bundles are heavily discounted. Buying a pre-packaged set like the Cleansing & Hydration Trio already saves you money compared to buying individual bottles. When a sitewide sale happens, they slash the bundle prices down even further.

Tip: If you want to try multiple serums, grab the Hanbang Serum Discovery Kit during a sale event—it packs four mini serums and sees aggressive markdowns.
4

Will my cart qualify for free gifts during a sale?

Absolutely. They use a tiered gift-with-purchase system during major global sales. For example, if your cart hits $70, you'll receive a free mini sunscreen. If it hits $100, they stack a full-sized serum on top of the first gift. These items are added automatically at checkout.

5

Does Amazon match the brand's official discounts?

They sync up perfectly. Beauty of Joseon operates an official Amazon storefront, so when events like Prime Day or the Amazon Summer Beauty Event roll around, the 30% to 50% discounts are identical to the brand's main website.

6

Do they restock sold-out items before a sale ends?

Rarely. Because viral products like the Relief Sun: Rice + Probiotics sell out fast during peak markdowns, the brand operates on a “while supplies last” basis. They don't offer rainchecks or allow you to backorder a discounted product once inventory zeroes out.

7

Are there exclusive perks for joining their rewards program?

Yes. When you join their loyalty program, you earn 100 bonus gems immediately. As you rank up through their Amber, Jade, Pearl, and Sapphire tiers by shopping, you unlock early access to new product launches and receive an annual VIP gift.

8

Can I return sale items if I change my mind?

Yes, but with strict rules. You only have a 14-day window to request a return, and the product must be completely unopened in its original packaging. Additionally, the brand will hit you with a restocking fee for processing the return.

9

Is the pricing identical across all international websites?

Major events like the Spring Sale run globally, but the exact markdowns fluctuate based on regional fulfillment centers. For example, specific Lunar New Year bundle markdowns are prioritized on Asian storefronts, while Thanksgiving events heavily favor the US market.

10

Do physical stores offer the same discounts as online?

Not always. Physical retailers carrying the brand (like Sephora US or Watsons in Asia) dictate their own promotional calendars. While an official sitewide sale happens online, an in-store retailer might run a completely separate “Buy 1 Get 1 Free” or Spend-and-Save promotion on specific products.