Black Rifle Coffee Company's current and upcoming main sales in 2026. Dates and sales may change, so check the official site for the latest updates.

Black Rifle Coffee Company Sale Calendar 2026

Quick Monthly Sales Summary

For quick reference, here is the simplified version of the calendar below:

Coffee Club PushAll Month
Valentine’s Day Flash EventEarly-Mid February
Spring ClearanceOngoing
Spring BOGO EventLate April
Military Appreciation MonthAll Month
Father’s Day SaleEarly-Mid June
Independence Day EventAround July 4th
Labor Day Early AccessLate August
Fall Menu LaunchThroughout September
Fall Seasonal ContinuationAll Month
Veterans Day EventAround Nov 11
Black Friday SaleBlack Friday Weekend
Holiday Gift EventThrough Mid-December
VIEW OFFERS

January

Coffee Club Push
All Month
Unlock tiered markdowns and free shipping by subscribing. Best ongoing value for regular drinkers.
GlobalOnline
VIEW OFFERS
❤️

February

Valentine's Day Flash Event
Early-Mid February
Score 30% off sitewide gifts. Applies to selected roasts, apparel, and gear bundles.
USOnline
VIEW OFFERS
☘️

March

Spring Clearance
Ongoing
Clearance section features 30% off retiring apparel, mugs, and limited-run roasts.
GlobalOnline
VIEW OFFERS
🎯

April

Spring BOGO Event
Late April
Buy-One-Get-One deals hit the main site. Covers select coffee bags and branded T-shirts.
USOnline
VIEW OFFERS
🦅

May

Military Appreciation Month
All Month
Service members and veterans save 25% on first subscription orders via ID verification. Focus remains on tributes over general discounts.
MilitaryOnline
VIEW OFFERS
🛠️

June

Father's Day Sale
Early-Mid June
Grab up to 30% off Father's Day bundles. Find exclusive in-store deals at physical outposts.
USOutpost
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🎆

July

Independence Day Event
Around July 4th
Return of the Liberty Roast. Purchases directly support donations to deployed troops.
USOnline
VIEW OFFERS
🔥

August

Labor Day Early Access
Late August
Take 15% off larger orders ahead of Labor Day. Usually triggers on carts over $50.
USOnline
VIEW OFFERS
🍂

September

Fall Menu Launch
Throughout September
Seasonal drops at retail outposts. Features pumpkin-themed roasts and seasonal bakery items.
USOutpost
VIEW OFFERS
🎃

October

Fall Seasonal Continuation
All Month
Last chance for limited-edition autumnal roasts before holiday stock takes over.
USOnline
VIEW OFFERS
🎖️

November

Veterans Day Event
Around Nov 11
Active duty and veterans secure up to 50% off subscriptions. General public gets 30% off online.
USMilitary
Black Friday Sale
Black Friday Weekend
The biggest event of the year. Expect 30% off sitewide and steep markdowns on select gear.
GlobalOnline
VIEW OFFERS
🌲

December

Holiday Gift Event
Through Mid-December
Score holiday roasts and pre-made gift bundles. Order early to meet guaranteed Christmas shipping deadlines.
GlobalOnline

Reference Guide

Sale Categories
Winter Sales
Major Events
Spring Sales
Summer Sales
Fall Sales
Clearance Sales
Holiday Sales
Availability & Access
Global: Available to all customers
US: United States market focus
Military: ID verification required
Online: Website exclusive offers
Outpost: Physical store locations
Disclosure: This page may contain affiliate links. We earn commissions from purchases at no extra cost to you.

Black Rifle Coffee Company Sales FAQ

1

How much is the military and first responder discount?

Black Rifle Coffee Company gives a 25% discount on the first subscription order for active duty, veterans, and first responders. You just verify your status through the ID.me portal at checkout to unlock the savings.

2

What is the biggest sale event of the year?

Black Friday and Veterans Day week. They slash prices by 30% sitewide, with subscription deals hitting up to 50% for military personnel.

3

Do I get free shipping on coffee orders?

Yes, but you need to join the Coffee Club. Subscribers automatically get free shipping on all club orders. One-off purchases require paying flat-rate delivery fees.

4

Are physical stores running the same deals as the website?

Not always. Physical outposts run localized promos, like limited-edition seasonal drinks or exclusive Father's Day bundles that you simply won't find online.

5

Does subscribing actually save me money?

Yes. The Coffee Club unlocks tiered markdowns depending on how many bags you order. You also get exclusive access to partner brand gear.

6

Do they discount exclusive or limited-run roasts?

Seldom. Highly anticipated drops like the Independence Day “Liberty Roast” sell at full price. The company directs those proceeds straight toward donating coffee to deployed troops.

7

Can international customers access the same sitewide discounts?

Yes, general sitewide sales apply globally. However, military-specific deals rely on US-based ID verification. This restricts international buyers unless they hold US credentials or use APO/FPO addresses.

8

What goes into the clearance section?

You will find retiring apparel, older mug designs, and surplus gear marked down by 30%. It updates continuously as they cycle out older merchandise for new inventory.

9

Do they run commercial sales for Memorial Day?

No. They consciously avoid treating Memorial Day as a discount event. They focus entirely on commemorative tributes and honoring fallen service members instead of pushing products.

10

Are gift bundles cheaper than buying items separately?

Yes. Pre-packaged holiday boxes and starter kits come with baked-in savings compared to buying individual bags, mugs, and shirts piecemeal.