Bulova's current and upcoming main sales in 2026. Dates and sales may change, so check the official site for the latest updates.

Bulova Sale Calendar 2026

Quick Monthly Sales Summary

For quick reference, here is the simplified version of the calendar below:

Winter SaleMid-to-Late January
Valentine’s & President’s DayThroughout February
Spring Semi-Annual MarkdownsMid-March
Early Mother’s Day SetupLate April
Mother’s Day & Memorial DayAll Month
Father’s Day PromotionsEarly June
4th of July & Prime DayFirst Half of July
Late Summer ClearanceMid-August
Labor Day WeekendEarly September
Pre-Holiday Retailer DealsLate October
Black Friday EventsLate November
Cyber Week & Boxing DayAll Month
VIEW OFFERS
❄️

January

Winter Sale
Mid-to-Late January
The direct store runs 25% off sitewide. Standard brand exclusions apply to special collections.
GlobalOnline
VIEW OFFERS
💝

February

Valentine's & President's Day
Throughout February
Grab 25% off sitewide. Perfect timing for early year gifting. The Lunar Pilot and Archive Series remain excluded.
USOnline
VIEW OFFERS
🌷

March

Spring Semi-Annual Markdowns
Mid-March
Partner retailers run early spring markdowns. The direct site mostly holds firm at full price during this window.
GlobalRetail
VIEW OFFERS

April

Early Mother's Day Setup
Late April
Retailers match Bulova's upcoming 25% off pricing on women's styles before the May rush.
USRetail
VIEW OFFERS
💐

May

Mother's Day & Memorial Day
All Month
The direct site cuts 25% off sitewide. Limited edition and Anniversary models are strictly excluded.
USOnline
VIEW OFFERS
👔

June

Father's Day Promotions
Early June
Score 25% off men's styles direct. Same exclusions apply to special collections like Frank Sinatra and Marc Anthony.
GlobalOnline
VIEW OFFERS
🎆

July

4th of July & Prime Day
First Half of July
The direct store takes 25% off. Amazon often cuts prices up to 60% on older Marine Star models during Prime Day.
USRetail
VIEW OFFERS
☀️

August

Late Summer Clearance
Mid-August
Third-party retailers mark down older inventory to make room for fall releases. Check department stores.
GlobalRetail
VIEW OFFERS
🍂

September

Labor Day Weekend
Early September
The final 25% off sitewide event of the year on the direct store before holiday pricing takes over.
USOnline
VIEW OFFERS
🛒

October

Pre-Holiday Retailer Deals
Late October
Authorized dealers occasionally drop prices by 15% on select models ahead of the November rush.
GlobalRetail
VIEW OFFERS
🏷️

November

Black Friday Events
Late November
The direct store offers 15% off sitewide. Check Amazon and department stores for better 30-40% off markdowns.
USRetail
VIEW OFFERS
🎁

December

Cyber Week & Boxing Day
All Month
Cyber Monday extends late November pricing. International shoppers see Boxing Day markdowns in the UK, Canada, and Australia.
InternationalRetail

Reference Guide

Promotion Types
Major 25% Off Events
Spring Promos
Summer Deals
Holiday & BFCM Events
Retailer Clearance
Availability
Global: Widespread availability
US: United States primary market
International: Specific overseas markets (e.g., Boxing Day)
Retail: Authorized dealers & department stores
Online: Direct from brand webstore
Disclosure: This page may contain affiliate links. We earn commissions from purchases at no extra cost to you.

Bulova Sales FAQ

1

When is the best time to buy direct from Bulova?

The deepest direct discounts happen during major US holidays like Valentine's Day, Mother's Day, and Labor Day. During these windows, they consistently drop prices by 25% off sitewide. Interestingly, their direct Black Friday deals are lower, maxing out around 15% off.

2

Are any watches excluded from these sitewide sales?

Yes. Bulova strictly excludes limited edition releases, the 150th Anniversary models, and the popular Archive Series (like the Lunar Pilot and MIL-SHIPS). Special partnership lines, including the Frank Sinatra and Marc Anthony collections, also remain at full price year-round.

3

Does Bulova offer a price match guarantee?

Yes, you can request a price match before buying or within 14 days after your purchase. However, they only match identical, in-stock items from authorized online retailers. They will not match outlet prices, clearance stores, or third-party order-level discounts.

4

Do they offer special pricing for the military or frontline workers?

Yes. Active military, veterans, nurses, first responders, medical providers, and teachers qualify for an exclusive 15% to 20% discount. You just need to verify your credentials through the ID.me portal at checkout to unlock the savings.

5

Can I get a watch sized for free if I buy it on sale?

Absolutely. Bulova provides complimentary bracelet sizing on all direct web orders, regardless of whether the watch is on clearance or bought at full price. Just note that this custom sizing adds 1-2 business days to your shipping timeline.

6

Does buying an discounted watch void the warranty?

No. Every timepiece purchased directly from their official site comes with a standard three-year global warranty, even if you bought it during a massive clearance event. This covers the watch movement, hands, and dial against manufacturing defects.

7

Will department stores beat Bulova's official website prices?

During the spring and summer, the official website's 25% off deals match most department stores. However, during Black Friday and Cyber Monday, third-party retailers like Macy's and Amazon frequently push older Bulova models to 40% or 60% off, beating the direct store's 15% limit.

Tip: Buy direct for summer holidays and new releases, but check Amazon and authorized jewelers for deeper markdowns in November.
8

Do they offer free shipping on smaller accessory orders?

Yes. Bulova applies free standard shipping to all orders placed within the United States. They don't enforce a minimum spending threshold, so you'll skip the delivery fees even if you're just ordering replacement links or a single strap.

9

Where can I find their permanent markdowns?

They host a dedicated Sale section on their main website menu. This category features older inventory and discontinued models marked down by up to 40%. The stock here rotates constantly based on seasonal transitions.

10

Do I have to pay for a watch in full if I buy it during a promo?

No. Bulova partners with Klarna at checkout where you can split your payment into four interest-free installments. This flexible payment option works perfectly alongside their sitewide sales and permanent clearance markdowns.