Here’s a quick look at Annoushka's current and upcoming main sales in 2026. Dates may change, so check the official site for the latest updates.

Annoushka Sale Calendar 2026

Quick Sales Summary (Text Version)

For quick reference, here is the text version of the calendar below:

Archive SaleLimited Time
Valentine’s Day GiftingAll Month
UK Mother’s DayMothering Sunday (4th Sunday of Lent)
Spring RefreshSeasonal
US Mother’s DaySecond Sunday of May
Father’s Day GiftingThird Sunday (US) / Varies (UK)
July BirthdaysMonthly Theme
Summer StylingSeasonal
Autumn CollectionsSeasonal
Party Season PreviewLate October Onward
Black Friday Watch PeriodLate November
Holiday GiftingAll Month
Boxing Day Watch PeriodDecember 26
VIEW DEALS
💎

January

Archive Sale
Limited Time
Up to 50% off select jewellery. Archive pieces on exclusive discount.
GlobalOnline
VIEW DEALS
💝

February

Valentine's Day Gifting
All Month
Romantic jewellery collections. Charms, pendants, necklaces highlighted for gifting.
Global
VIEW DEALS
🌸

March

UK Mother's Day
Mothering Sunday (4th Sunday of Lent)
Gifting collections for mums. Fine gold jewellery and charm pendants featured.
UK
VIEW DEALS
🌷

April

Spring Refresh
Seasonal
New spring collections and Easter gifting. Check site for latest launches.
Global
VIEW DEALS
💐

May

US Mother's Day
Second Sunday of May
Mother's Day jewellery edit. Necklaces, bracelets, earrings highlighted for gifting.
US
VIEW DEALS
👔

June

Father's Day Gifting
Third Sunday (US) / Varies (UK)
Men's jewellery and cufflinks. UK and US timings differ—check local date.
Global
VIEW DEALS
🎂

July

July Birthdays
Monthly Theme
Birthstone jewellery and birthday gifting edits. Ruby pieces highlighted.
Global
VIEW DEALS
☀️

August

Summer Styling
Seasonal
Holiday jewellery edits. Lightweight pieces for summer travel and events.
Global
VIEW DEALS
🍂

September

Autumn Collections
Seasonal
New-season launches. Check for fresh designs and autumn styling edits.
Global
VIEW DEALS
🎃

October

Party Season Preview
Late October Onward
Statement jewellery for autumn events. Halloween and party-season styling.
Global
VIEW DEALS
🛍️

November

Black Friday Watch Period
Late November
Monitor site for potential offers. Major Western retail moment—check for announcements.
Global
VIEW DEALS
🎁

December

Holiday Gifting
All Month
Christmas jewellery edits. Gift-ready pieces and festive collections featured.
Global
Boxing Day Watch Period
December 26
UK retail moment. Annoushka ran 50% off for 24 hours in 2025—monitor for return.
UKOnline

Reference Guide

Event Categories
Archive Sale
Gifting Moments
Seasonal Events
Watch Periods
Monitor Site
Regional Availability
Global: Available across all storefronts
UK: United Kingdom priority (brand origin)
US: United States storefront focus
Online: Best for fast access to offers
Disclosure: This post may contain affiliate links. We earn commissions from purchases at no extra cost to you.

Annoushka Sales FAQ

1

When does Annoushka run its main sales?

The brand's signature event is the Archive Sale, which appears throughout the year on annoushka.com (UK, US, and Global sites). January is a strong period, and the brand has also run a Boxing Day promotion in December with steep discounts for a limited window.

2

How much can I save during the Archive Sale?

Annoushka advertises savings of up to 50% off on selected jewellery during Archive Sale periods. Discounts apply to rings, earrings, necklaces, bracelets, and charms—pieces that are either discontinued designs or limited-edition stock being cleared.

3

Does Annoushka participate in Black Friday?

The brand has not historically advertised a dedicated Black Friday sale on its own site, though some UK stockists like Liberty, Harrods, and Harvey Nichols may include Annoushka pieces in their wider Black Friday promotions. If you're hunting for deals in November, watch both the brand's site and its retail partners.

4

Where else can I find Annoushka jewellery on discount?

Beyond the main site, check Bicester Village (UK outlet), which carries Annoushka at reduced prices year-round. Department stores such as Liberty London, Harrods, and Harvey Nichols occasionally feature Annoushka in their seasonal sales too, especially around January and summer clearance windows.

5

Is delivery free on sale items?

Yes. Annoushka offers complimentary global delivery on all orders, including Archive Sale pieces. UK shoppers get free next-day DHL Express delivery when ordering before 3 PM Monday to Thursday, and there's also a free 48-hour option for international customers.

6

Are Archive Sale pieces genuine Annoushka quality?

Absolutely. Every item is crafted in 18ct recycled gold with genuine diamonds and precious stones, following the same design and hallmarking standards as full-price collections.

Tip: Each piece comes with Annoushka's authenticity guarantee and packaging, so you can gift or wear your Archive Sale jewellery with complete confidence.
7

Which Annoushka pieces sell fastest during sales?

Charms and pendants vanish quickly—especially popular designs like the Sweetie Pendants, Loveometer Charm, and birthstone pieces. Rings in common sizes and classic hoop earrings also move fast. If you spot something you love in your size, add it to your bag right away.

8

How does Annoushka pricing compare to other luxury jewellers?

Annoushka sits in the accessible-luxury segment, with charms starting around £95 and statement necklaces reaching several thousand pounds. During sales, entry-level pieces drop into more affordable territory while maintaining fine-jewellery quality, giving you a chance to own British-designed, ethically sourced 18ct gold at a fraction of typical luxury prices.

9

Can shoppers outside the UK access Annoushka sales?

Definitely. The Archive Sale appears on the US and Global storefronts as well as the UK site, with free worldwide shipping and import taxes covered for EU orders. Shoppers in Hong Kong can also visit the brand's boutique at Mandarin Oriental for in-person browsing.

10

What is the best time to shop Annoushka for deals?

Jump on the Archive Sale whenever it appears—especially in January when stock is freshest. If you're UK-based, watch for Boxing Day offers in late December. For those near Bicester Village, visiting the outlet boutique between major seasons gives you consistent access to discounted fine jewellery without waiting for online events.