Here’s a quick look at Appliances Direct's current and upcoming main sales in 2026. Dates and sales may change, so check the official site for the latest updates.

Appliances Direct Sale Calendar 2026

Quick Sales Summary (Text Version)

For quick reference, here is the text version of the calendar below:

January SaleThroughout January
Winter ClearanceAll Month (Ongoing)
Spring UpdatesAll Month
Seasonal DealsEaster Period
May SavingsEarly May
Early Summer OffersMid-June
Summer DealsVerified Event
Summer Deals (Cont.)Until Stock Lasts
Kitchen RefreshAll Month
Pre-Black FridayLate October
Black FridayVerified Event
Cyber MondayEarly December
Christmas SaleMid-December
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❄️

January

January Sale
Throughout January
Verified event. Deep clearance on ovens, large appliances, and previous-year models.
UK PrimaryOnline
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🛋️

February

Winter Clearance
All Month (Ongoing)
Standard clearance section updates. Look for remaining winter heating deals.
UK Primary
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🌱

March

Spring Updates
All Month
Check “Deals” hub for seasonal stock rotations. No named event verified.
UK Primary
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🐰

April

Seasonal Deals
Easter Period
Watch for potential Spring/Easter specific promotions on the homepage.
UK Primary
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☀️

May

May Savings
Early May
Standard discounts apply. Bank Holiday sales are not guaranteed annually.
UK Focus
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🌡️

June

Early Summer Offers
Mid-June
Focus shifts to cooling: fans, air conditioners, and refrigeration units.
UK Focus
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🍦

July

Summer Deals
Verified Event
Dedicated “Summer Deals” page usually live. Peak season for AC/cooling prices.
UK PrimaryOnline
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🏖️

August

Summer Deals (Cont.)
Until Stock Lasts
Continuing summer promotions. Check site for late-August flash offers.
UK Primary
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🍂

September

Kitchen Refresh
All Month
Back-to-routine focus. Deals often found on laundry and cooking bundles.
UK Focus
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🎃

October

Pre-Black Friday
Late October
Early teaser deals may appear in “Clearance” or “Sale” hubs.
Global Interest
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🦃

November

Black Friday
Verified Event
Dedicated landing page exists. The biggest savings event of the year.
GlobalOnline
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🎁

December

Cyber Monday
Early December
Verified event. Focus on online-exclusive tech and appliance deals.
GlobalOnline
Christmas Sale
Mid-December
Verified category. Check delivery cutoffs. Promos may be UK-only.
UK PrimaryCheck Terms

Reference Guide

Sale Categories
Winter Sales
Major Events
Spring Sales
Summer Sales
Fall Sales
Clearance Sales
Holiday Sales
Regular Sales
Regional Availability
Global: Available on all storefronts
UK Primary: UK/EU storefront focus
Online: Best for fast offers
Check Terms: May require eligibility check
Disclosure: This post may contain affiliate links. We earn commissions from purchases at no extra cost to you.

Appliances Direct Sales FAQ

1

When does Appliances Direct have its biggest sales?

The January Sale and Black Friday are the two main events where Appliances Direct rolls out substantial discounts on ovens, fridges, washers, and TVs. You'll also spot a Summer Deals page in July and August, plus occasional Christmas Sale categories in December.

Tip: If you're waiting for the absolute best prices, Black Friday and the January Sale deliver the deepest cuts. For urgent replacements, the always-on Sale and Clearance sections run year-round with rotating stock.
2

Does Appliances Direct participate in Black Friday and Cyber Monday?

Yes. Appliances Direct runs dedicated Black Friday and Cyber Monday landing pages with sitewide offers on cooking, refrigeration, laundry, and entertainment tech. Both events are verified annual fixtures on the UK site.

3

What's the difference between Sale and Clearance at Appliances Direct?

The Sale section includes discounted brand-new appliances across multiple categories, refreshed regularly. Clearance focuses on deeper markdowns for end-of-line models, overstocked items, or discontinued stock that needs to move fast.

4

Are refurbished appliances at Appliances Direct good quality?

Every refurbished product is engineer-checked and tested at their dedicated depot in Swansea, South Wales. Each unit gets graded A1, A2, or A3 based on cosmetic wear, and all come with at least six months warranty on parts and labor. Savings reach up to 60% off retail prices.

Tip: A1 units have barely visible marks and work like new. A3 models show heavier wear but still operate fully—photos are provided so you can judge before buying.
5

Is delivery free at Appliances Direct?

Most UK mainland postcodes qualify for free standard delivery on selected items including Bosch appliances, TCL TVs, and Dyson or Shark floorcare. Remote areas or oversized products like range cookers may carry a surcharge calculated at checkout.

6

Does Appliances Direct offer student or NHS discounts?

Students can claim 5% off small appliances and electriQ products, plus 3% sitewide through Student Beans verification. NHS and key workers receive 5% off electriQ and 3% across everything else after confirming eligibility.

7

Can I get cashback when buying appliances from Appliances Direct?

Manufacturer cashback promotions pop up periodically. For example, Bosch and Siemens have run campaigns offering up to £150 or £250 back on select models. Check the product page or the site's Promotions hub for active rebate schemes and submission deadlines.

8

How much does installation cost at Appliances Direct?

Freestanding connection starts around £25, while integrated installation with disconnection of your old appliance runs from £119. Removal and recycling adds roughly £20. Some promotions include half-price installation on selected Bosch products, so watch for those at checkout.

9

Can I combine multiple discounts at Appliances Direct?

Stacking depends on the offer terms. You can usually apply a student or NHS discount on top of already-reduced Sale prices, but manufacturer cashback often excludes additional vouchers. Always check the fine print or ask customer service to confirm which combinations work.

Tip: Browsing the refurbished section while a cashback promotion is live can net you double savings—up to 60% off plus manufacturer rebates.
10

Do online prices match the collection point prices?

Appliances Direct runs click-and-collect locations in Huddersfield and East Midlands where you can order online and pick up the same day. Pricing stays consistent, though in-store clearance stock or floor models might carry separate discounts not listed on the website.