ASICS current and upcoming main sales in 2026. Dates and sales may change, so check the official site for the latest updates.
ASICS Sale Calendar 2026
Quick Monthly Sales Summary
For quick reference, here is the simplified version of the calendar below:
January
February
March
April
May
June
July
August
September
October
November
December
How to Read This ASICS Sale Calendar
ASICS Sales FAQ
Does ASICS have big sales during the year?
Yes. The major ones are Black Friday week, two Semi-Annual Sales (summer and after Christmas), plus Memorial Day and Labor Day in the US.
When’s the cheapest time to buy ASICS shoes?
The lowest prices usually show up during Black Friday week and the After-Christmas Semi-Annual Sale, then during the summer Semi-Annual Sale in June–July.
What’s the Semi-Annual Sale at ASICS?
It’s a large clearance-style event that runs in summer and right after Christmas, with big markdowns on hundreds of shoes and apparel in the US and Canada.
Does ASICS do different sales in different countries?
Yes. The US leans on holiday and Semi-Annual events, Japan lines up offers around Golden Week, Europe pushes end-of-season deals, and APAC adds things like Chinese New Year sales.
Is it cheaper to buy ASICS on their site or at other retailers?
Brand-direct sales can be very strong during big events, but third‑party shops and outlets sometimes clear old colorways for less, especially in the EU and UK.
What discounts can OneASICS members get on sales?
Members usually get early access to major sales, a welcome discount on the first order, birthday perks, and free or cheaper shipping on qualifying purchases.
Do sale ASICS shoes use lower quality materials?
No. In most cases you’re getting standard products from past seasons or older colorways, with the same core midsole and outsole tech as the full‑price version.
What’s the difference between ASICS outlet deals and regular sales?
Outlets focus on past-season stock and may use simpler uppers, while regular sales on the main site mix current and recent models with broader size runs.
Do ASICS sales include their popular lines like Gel‑Kayano and Gel‑Nimbus?
Yes, but usually the older version or certain colors get the bigger cuts, while the very latest release stays closer to full price.
Is it better to buy ASICS during holiday sales or end‑of‑season sales?
Holiday events like Black Friday bring wide deals across many models, while end‑of‑season sales are great if you’re chasing deeper cuts on specific outgoing styles.
