Here’s a quick look at ASOS current and upcoming main sales in 2026. Dates may change, so check the official site for the latest updates.
ASOS Sale Calendar 2026
Quick Sales Summary (Text Version)
For quick reference, here is the text version of the calendar below:
January
February
March
April
May
June
July
August
September
October
November
December
Reference Guide
ASOS Sales FAQ
When does ASOS have its biggest sales?
The most intense markdowns appear during Black Friday in November and the Boxing Day period starting late December. You will also see major mid-season price cuts around seasonal shifts, like when summer stock clears out in July or August.
Is the ASOS “Outlet” different from the normal sale section?
Yes. The Outlet is a permanent section for end-of-line stock from past seasons, usually discounted at 70% off or more year-round. The standard Sale section contains current-season items that have been temporarily marked down or are moving into clearance.
Does ASOS participate in Black Friday?
Absolutely. ASOS treats Black Friday and Cyber Monday as a massive, multi-day event. Discounts often cover the entire site rather than just specific categories, with price drops usually starting a day or two before the official Friday date.
Can I get a student discount on top of sale prices?
Generally, yes. ASOS is known for letting students stack their 10% student code on top of already-reduced sale items. However, during peak events like Black Friday, they sometimes pause this or switch to a different flat-rate code for everyone.
Does ASOS Premier give me early access to sales?
It happens frequently. ASOS Premier members (who pay a yearly fee for next-day delivery) often receive exclusive emails for “early bird” access to major sales a few hours or days before the general public gets in.
Are the brands on sale at ASOS genuine?
Yes. ASOS is an authorized retailer for brands like Nike, Adidas, Topshop, and hundreds of others. Sale items are simply legitimate stock that is being cleared out, not factory seconds or knock-offs.
How often does ASOS add new items to the sale?
New markdowns happen almost daily. Because ASOS carries such a huge volume of inventory, items constantly move from full price to the sale category. The “New to Sale” filter is the best way to catch fresh drops before popular sizes vanish.
What does “Selling Fast” mean on a sale item?
This label indicates that other shoppers heavily viewed or bought that specific item recently. On sale items, it is a reliable signal that stock is low, so if you see your size, it is safer to grab it immediately than to wait.
Does ASOS price match if an item drops in the sale later?
No. ASOS does not offer price adjustments if an item you bought goes on sale later. The price you pay at checkout is final, which is why waiting for a better deal is always a gamble against stock running out.
Is it harder to return sale items?
Usually, no. Standard sale items follow the same return policy as full-priced goods (typically 28 days). However, watch out for specific “Final Sale” markings on heavily cleared items, as those are the only ones you cannot send back.
