ASOS Sale Dates (2025) | Year-Round Sales Calendar

ASOS has three major sale periods: Black Friday (late November), Boxing Day (December 26, UK-focused), and the Summer Sale (July). These events offer up to 70% off across 850+ brands.

Black Friday and Boxing Day are the absolute best times to shop, with discounts on nearly everything sitewide including premium brands like Nike, adidas, and The North Face.

Students get 10% off year-round through verification. You need to create an ASOS account first, then verify your student status via SheerID, UNiDAYS, or Student Beans.

The discount is available for all students over 16 in full-time or part-time education, including apprenticeships, high school, college, and university. Your discount code will be locked to your ASOS account and sent via email once verified.

ASOS Sale features items ASOS has chosen to discount, usually current or recent season stock. ASOS Outlet sells end-of-line stock at lower prices, often up to 70% off.

You can spot the difference easily: Outlet items show “RRP” (crossed out) next to the original price, while Sale items just have the original price crossed out without “RRP”. Both sections are worth checking for deals.

Yes, most sale items can be returned within 28 days of delivery (some regions have 14 days for sale items). Items must be unworn, unused, and in original condition with tags attached.

ASOS Premier costs £9.95/year and gives you unlimited next-day and nominated day delivery on orders over £15, plus free standard delivery on all orders regardless of size.

It's worth it if you shop frequently. Next-day delivery normally costs £5.95 per order, so using it just twice pays for the annual membership. Premier members also get early access to sales in some regions.

Yes, standard delivery is free on orders over £40 in the UK (or over $49.99 in the US). Orders below that threshold have a delivery fee of £4.50 in the UK or around $5-$7 in other regions.

ASOS Premier members get free standard delivery on all orders regardless of amount. During major sales like Black Friday, ASOS sometimes offers free shipping promotions with lower thresholds.

Yes! ASOS offers 10% off during your birthday fortnight when you register your birthdate with your ASOS account. The discount is automatically sent to you via email.

This is separate from the student discount and can be used on most items. Just make sure your birthday is registered in your account settings to receive the offer.

ASOS runs sales throughout the year. Major seasonal sales include January clearance (early January), Easter Sale (April), Summer Sale (June-July), and Black Friday/Cyber Monday (November).

UK shoppers also get additional sales during bank holidays in May, August, and December. ASOS maintains a permanent sale section with rotating discounts, so there's almost always something on offer.

It depends on the promotion. Some discount codes work on sale items, while others exclude them. During major sales like Black Friday, ASOS often provides extra codes for 15-20% off that stack with existing sale prices.

ASOS updates its sale sections multiple times per week, especially the Outlet section. New markdowns happen regularly as seasons change and inventory moves.

The best strategy is to check the sale section often and add items to your wishlist. During major sales, stock moves fast and popular sizes sell out quickly, so shopping early in the day gives you better selection.