Here’s a quick look at Astrid & Miyu's current and upcoming main sales in 2026. Dates and sales may change, so check the official site for the latest updates.

Astrid & Miyu Sale Calendar 2026

Quick Sales Summary (Text Version)

For quick reference, here is the text version of the calendar below:

Winter Sale (Continued)Early January
Valentine’s GiftingEarly February
Mother’s Day (UK)March (Varies by Year)
Spring CollectionsAll Month
Bank Holiday EditsLate May
Summer Sale (Early Access)Mid-Late June
Summer SaleJuly
End of SeasonLate August
Advent Calendar LaunchSeptember / October
Gifting Season PrepLate October
Black Friday SaleMid-Late November
Cyber MondayEarly December
Winter / Boxing Day SaleDec 26 Onward
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❄️

January

Winter Sale (Continued)
Early January
The major Winter event typically carries over from Dec. Up to 50% off selected lines.
GlobalIn-Store
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💝

February

Valentine's Gifting
Early February
Gift guides and curated “Galentine's” sets. Promotional activity often centers on bundles.
Global
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🌷

March

Mother's Day (UK)
March (Varies by Year)
A key calendar moment for the London-based brand. Expect gifting edits and personalized jewelry focus.
UK Focus
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🌸

April

Spring Collections
All Month
New season launches. While sales are rare, archive pieces may move to clearance online.
Global
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🌺

May

Bank Holiday Edits
Late May
UK Bank Holiday weekends often trigger limited-time online offers or free shipping promos.
UK Focus
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☀️

June

Summer Sale (Early Access)
Mid-Late June
Verified campaign. Sign-ups typically open for early access to the Summer Sale event.
GlobalUK
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🌞

July

Summer Sale
July
The primary Summer markdown period. Discounts usually apply to selected seasonal lines.
Global
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🏖️

August

End of Season
Late August
Final clear-out of summer inventory before Autumn collections drop.
Global
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🍂

September

Advent Calendar Launch
September / October
A major annual product moment. Waitlists and pre-orders typically open now. High sell-out risk.
High Demand
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🎃

October

Gifting Season Prep
Late October
Launch of holiday collections. Black Friday early-access signups may appear online.
Global
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🛍️

November

Black Friday Sale
Mid-Late November
The biggest event of the year. Historically 25% off nearly everything.
GlobalIn-Store
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🎁

December

Cyber Monday
Early December
Black Friday extensions often run into the first week of December.
Online
Winter / Boxing Day Sale
Dec 26 Onward
Traditional end-of-year clearance. Up to 50% off selected lines.
UK TraditionGlobal

Reference Guide

Sale Categories
Winter Sales
Major Events
Seasonal Sales
Summer Sales
Spring Sales
Clearance Sales
Product Launches
Holiday Sales
Regional Availability
Global: Available on all storefronts
UK Focus: UK market priority
Online: Best for fast offers
In-Store: Physical boutiques & piercings
High Demand: Pre-order recommended
Disclosure: This post may contain affiliate links. We earn commissions from purchases at no extra cost to you.

Astrid & Miyu Sales FAQ

1

When does Astrid & Miyu have its biggest sales?

The two major events are Black Friday (late November) and the Winter Sale (late December through early January). You'll also see a Summer Sale around June-July. These are the times when discounts reach up to 25-50% off selected pieces.

2

What discount can I expect during Black Friday?

Black Friday at Astrid & Miyu usually brings 25% off nearly everything on the site. Past events have run from mid-November into early December. However, things like solid gold items, Advent calendars, gift cards, and in-store services don't get the discount.

3

Is there a student discount available?

Yes! Students can get 10-15% off through Student Beans or UNiDAYS verification. The discount excludes solid gold jewelry, sale items, piercings, welding services, and gift cards. It's a straightforward process that gives you instant savings once verified.

4

Does Astrid & Miyu offer free shipping?

For US orders, standard shipping is free on all purchases. UK customers get free standard delivery, plus free next-day shipping when spending £100 or more. International shoppers enjoy free delivery on orders over £120.

5

How does the loyalty program work?

Join Club A&M and earn 5 points for every £1 spent. Once you hit 500 points, you get a £5 voucher (1,000 points = £10, and so on). You'll also receive bonus points on your birthday and for other activities like reviews and referrals.

Tip: Points work both online and in-store, so visit a boutique to rack up extra bonus points on top of your purchase rewards.
6

Are solid gold pieces ever included in sales?

No. Solid gold jewelry sits out of promotional events, including Black Friday and seasonal sales. This applies to both 9k and 14k gold items. Regular gold-plated and vermeil pieces do go on sale during major events.

7

Do piercing and welding services get discounted?

Services like piercings (£20/$30 flat fee) and welded bracelets (starting at £85/$100) remain at standard pricing year-round. Sales focus on jewelry products rather than in-store experiences.

8

How can I get early access to sales?

Sign up through the brand's sale landing pages or download the A&M app for app-exclusive early access windows. Early access shoppers get first pick before items sell out, which happens fast with popular styles.

Tip: Look for early-access signups about 2-3 weeks before Black Friday and major seasonal sales to secure your spot.
9

Is the quality different for sale items?

Not at all. Sale pieces are the same jewelry you'd buy at full price—just older collections, excess inventory, or styles being phased out. The craftsmanship and materials stay consistent across the board.

10

How long do Astrid & Miyu sales last?

Black Friday sales run for about 1-2 weeks, while Winter and Summer sales can last several weeks as stock clears. The permanent “Sale” section on the website refreshes continuously with new markdowns throughout the year.