Here’s a quick look at Beaverbrooks' current and upcoming main sales in 2026. Dates and sales may change, so check the official site for the latest updates.
Beaverbrooks Sale Calendar 2026
Quick Sales Summary (Text Version)
For quick reference, here is the text version of the calendar below:
January
February
March
April
May
June
July
August
September
October
November
December
Reference Guide
Beaverbrooks Sales FAQ
When does Beaverbrooks run its biggest sales?
Beaverbrooks holds two major annual events: the January Sale (starting early January with up to 50% off plus an extra 20% off selected lines) and Black Friday in late November. Both happen online and in all UK stores.
Are luxury watch brands like OMEGA and TAG Heuer included in Beaverbrooks sales?
No. OMEGA, TAG Heuer, and Breitling watches are excluded from most promotional discounts, including the January Sale extra 20% off and the free gift card promo. You'll still find these brands at Beaverbrooks, but they remain full price during sale periods.
Can I use 0% finance on sale items at Beaverbrooks?
Yes, but with a different APR. Sale items over £350 qualify for 9.9% APR representative credit rather than the standard 0% APR offered on full-price purchases. You can still spread the cost over 36–60 months—just at a slightly higher rate.
What's the free gift card offer when buying a luxury watch?
Buy a luxury watch over £1,000 and Beaverbrooks gives you a gift card to spend on jewellery or diamonds: £150 for watches £1,000–£1,999, £250 for £2,000–£4,999, and £350 for watches over £5,000. The card must be used in one transaction and expires six months after activation.
Does Beaverbrooks do a Valentine's Day sale?
Yes. Beaverbrooks usually runs a 20% off selected lines promotion in early February, covering jewellery, watches, and diamonds. It's more of a gifting push than a clearance event, so expect curated Valentine's collections alongside the discount.
Can I reserve sale items for Click & Collect at Beaverbrooks?
Absolutely. Use the Reserve In-Store feature to hold a sale piece at your nearest Beaverbrooks (free, ready in as little as two hours), or choose Click & Collect to order online and pick up from any of the 85 stores or 12,000 Post Office branches across the UK within 2–3 working days.
Do students and NHS workers get extra discounts at Beaverbrooks?
Yes. Students (via Student Beans) and Blue Light Card holders (NHS, emergency services, armed forces) both receive 10% off diamonds, jewellery, and watches. The discount excludes OMEGA, Breitling, Hublot, TUDOR, TAG Heuer, Panerai, Jacob & Co, Zenith, smartwatches, pre-owned, sale items, and gift cards.
Are Beaverbrooks sale pieces lower quality than full-price stock?
Not at all. Sale items are the same quality—they're either past-season designs, overstocked lines, or styles being phased out to make room for new collections. You're paying less because Beaverbrooks wants to clear inventory, not because craftsmanship has dropped.
How long does the Beaverbrooks Black Friday sale last?
Black Friday at Beaverbrooks usually runs from the Friday through the weekend, sometimes extending into early December as part of a wider holiday sale. Past events have offered up to 50% off sitewide, both online and in-store.
Where can I find Beaverbrooks sale items year-round?
Beaverbrooks maintains a permanent Sale hub on its website (beaverbrooks.co.uk/sale) with rotating stock of discounted watches, jewellery, engagement rings, and diamonds. It's updated regularly, so even outside major sale periods you'll find strong markdowns—some pieces discounted by 40–60%.
