Here’s a quick look at Beretta's current and upcoming main sales in 2025. Dates and sales may change, so check the official site for the latest updates.

Beretta Sale Calendar 2025

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❄️

January

Winter Sale
Up to 70% off apparel & accessories – January
EU/Italy
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🏔️

February

Winter Sale Continues
Deep discounts on winter gear – February
EU/Italy
Presidents' Day Offers
Typical promotional period – Mid-February
US
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🌲

March

Late Winter Clearance
End of winter sale period – Early March
EU/Italy
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🌿

April

Outlet & Clearance
Year-round savings on select items – April
Global
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🎯

May

🔥 Memorial Day Sale
Best deals on apparel & gear – Late May
US
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👔

June

🔥 Father's Day Sale
Up to 25% off sitewide – Mid-June
US
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☀️

July

Summer Sale Starts
Up to 70% off warm-weather gear – July
EU/Italy
Independence Day Offers
Typical promotional period – July 4
US
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🎯

August

🔥 Firearm Rebates Begin
Up to $200 on select pistols – Aug 1–Nov 30
US
Summer Sale Active
Strong discounts on apparel – August
EU/Italy
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🍂

September

🔥 Labor Day Sale
Major savings on outdoor gear – Early September
US
Late Summer Clearance
End of summer sale – September
EU/Italy
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🦌

October

Firearm Rebates Ongoing
Select pistol rebates continue – October
US
Outlet & Clearance
Steady promotions on gear – October
Global
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🛒

November

🔥 Black Friday / Cyber Monday
Up to 70% off best deals of the year – Late November
Global
Rebates Final Month
Last chance for select firearm rebates – Ends Nov 30
US
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🎁

December

Holiday Gifting Season
Ongoing deals & gift-ready items – December
Global
Year-End Clearance
Outlet savings continue – December
Global

Reference Guide

Sale Categories
Winter Sales
Major Events
Spring Sales
Summer Sales
Fall Sales
Firearm Rebates
Holiday Sales
Regional Availability
Global: Available worldwide
US: United States only
EU/Italy: European eStore focus
Italy: Brand home market
Disclosure: This post may contain affiliate links. We earn commissions from purchases at no extra cost to you.

Beretta Sales FAQ

1

When does Beretta have its biggest sales?

Beretta runs major seasonal sales twice yearly: Winter Sale (January-March) and Summer Sale (June-August), both offering up to 70% off on apparel and accessories through their European eStore.

The other massive event is Black Friday/Cyber Monday in late November, featuring discounts around 25-35% globally. In the US, expect strong deals during Memorial Day, Father's Day, and Labor Day weekends as well.

2

Do Beretta firearms ever go on sale?

Firearms rarely get direct discounts. Instead, Beretta offers rebate programs that run from August 1 through November 30, giving you up to $200 back on select pistol models like the 92GTS, APX A1, and PX4 Storm.

You can choose between cash (check, PayPal, or prepaid card) or double the amount in Beretta Bucks for future purchases. Third-party retailers occasionally discount Beretta guns during holiday sales, but factory rebates are your best bet for savings.

3

Does Beretta offer free shipping?

Yes! In the US, Beretta provides free ground shipping on orders over $95. Below that threshold, expect a flat $9.95 shipping fee. Express options like 2-day ($29.95) and next-day ($35.95) are also available.

For European customers, the eStore typically offers free shipping on orders over €99, though this threshold can shift during promotional periods. UK orders have different rates depending on order value.

4

Is there a military or first responder discount?

Absolutely. Beretta offers 20% off for military members, veterans, and first responders through ID.me verification. This applies to active duty, retirees, military spouses, and family members.

However, the discount excludes firearms. For firearm discounts, eligible buyers can access Beretta's American Defender Program through select law enforcement and military dealers instead.

Tip: Verify your status at checkout by clicking the ID.me button, and you'll instantly receive a unique discount code for your cart.
5

What products typically go on sale at Beretta?

Seasonal sales focus heavily on clothing and outdoor gear—think hunting jackets, shooting shirts, tactical apparel, pants, vests, and accessories like bags and cases. The outlet section continuously features discounted past-season items.

Firearms and ammunition rarely appear in direct sales, but accessories like chokes, magazines, grips, and holsters occasionally see promotional pricing. Black Friday and seasonal events also discount premium lifestyle items like barware and leather goods.

6

Does Beretta do price adjustments?

Beretta Gallery offers a one-time price adjustment within 10 days of purchase, but only on full-price merchandise. Items already on sale aren't eligible.

This means if you buy something at regular price and it drops within 10 days, you can request an adjustment. But if it goes on sale during a major promotional event or clearance, the policy typically won't apply.

7

How long do Beretta's seasonal sales last?

The Winter Sale on the European eStore has historically run from January into early March, while the Summer Sale typically spans June through August, with the deepest markdowns appearing mid-to-late summer.

Black Friday sales usually extend beyond the single day into a full week or longer, sometimes bleeding into early December. US holiday weekend sales (Memorial Day, Labor Day, Father's Day) tend to run for 3-4 days around the actual holiday.

8

Can I stack discounts at Beretta?

Generally, Beretta doesn't allow stacking promotional codes with other offers. You'll need to choose between a percentage-off code or another active promotion—whichever saves you more.

However, the military/first responder ID.me discount can sometimes combine with clearance pricing, and rebates on firearms are separate from any apparel or accessory promotions. Always check the terms during checkout to see what's stackable.

9

Where else can I find Beretta products on sale?

Authorized retailers like Bass Pro Shops, Cabela's, Sportsman's Warehouse, and EuroOptic frequently run their own promotions on Beretta gear, especially during major US holidays. You might find discounts up to 80% at specialty dealers during clearance events.

Online platforms like Amazon also carry Beretta apparel and accessories, sometimes at competitive prices. Just remember that third-party sales operate independently, so check each retailer's return policy before buying.

Tip: Third-party retailers often discount Beretta products during times when the official store doesn't, giving you more chances to save throughout the year.
10

What's Beretta's return policy on sale items?

At Beretta Gallery, you can return items within 30 days as long as they're in original condition with tags attached. The European eStore extends this to 45 days for unworn, unused merchandise.

Most sale items follow the same return window as regular purchases, though deeply discounted clearance pieces may have different terms. Returns at physical Beretta stores or Happy Returns locations are free, while mail-in returns may incur shipping fees depending on your region.