Here’s a quick look at Brownells' current and upcoming main sales in 2026. Dates and sales may change, so check the official site for the latest updates.
Brownells Sale Calendar 2026
Quick Monthly Sales Summary
For quick reference, here is the simplified version of the calendar below:
January
February
March
April
May
June
July
August
September
October
November
December
Reference Guide
Brownells Sales FAQ
When does Brownells run its biggest sales?
The three massive events are Memorial Day, Labor Day, and Black Rifle Friday in November. Brownells repeats these annually with deep sitewide discounts. You'll also find solid markdowns during the 4th of July and President's Day.
What exactly is Brownells' “Black Rifle Friday”?
That's their in-house name for Black Friday, and it's their heaviest sale of the year. It runs through Cyber Monday with thousands of products slashed. Expect major cuts on AR parts, optics, ammo, and premium brands. The deals go live right at midnight.
What is Brownells' 2A Day?
2A Day is their annual Second Amendment celebration on February 22. It isn't just a discount event—Brownells donates a chunk of sales to gun rights advocacy groups. Participating shooting ranges nationwide join in with free lane rentals and local specials.
Does Brownells offer free shipping during sales?
Yes, free shipping pops up during major holidays. During Black Rifle Friday, they drop the shipping fee on orders over $47. Outside of seasonal events, standard free shipping thresholds hover around $49 to $99. This perk only applies within the US.
Does Brownells have a military or law enforcement discount?
Yes, it's called the Valor Program. Active-duty military, veterans, reservists, and sworn officers qualify. Once verified, you unlock 1% to 10% off depending on the product. This program runs all year long.
Can FFL dealers or gunsmiths get special pricing?
Absolutely. Brownells caters heavily to the gunsmithing trade, offering dealer pricing for verified FFL holders. Once approved, you'll see two prices on every item—retail and your exclusive dealer rate. Even a Curio & Relic (C&R) FFL qualifies for these permanent markdowns.
How long do Brownells sale events last?
Flash sales wrap up in 24 to 48 hours. Holiday sales like Memorial Day stretch across a long weekend. Black Rifle Friday spans four days through Cyber Monday. Their Winter Clearance runs the longest, dragging from mid-December straight into mid-January.
What products get the deepest discounts?
You'll see the sharpest price cuts on AR components, triggers, barrels, and optics. Bulk ammunition and reloading gear feature heavily right before hunting season. The year-round clearance section hides discontinued models and overstock at 20% to 40% below retail.
Do hazmat fees ever get waived?
Yes, Brownells occasionally runs $0 hazmat fee promotions on primers and smokeless powder. These aren't locked to specific holidays. Instead, they pop up randomly during larger events or as limited-time deals. If you buy reloading supplies, watching for these waivers saves you a solid chunk of cash.
Can shoppers outside the US access Brownells deals?
The main site ships within the US only. However, UK shoppers have their own storefront at brownells.co.uk featuring localized clearance and sales. Due to strict export laws, most firearms and parts can't cross borders, so international access remains very limited outside the UK.
