Build-A-Bear Sale Dates (2026) | Year-Round Sales Calendar

Build-A-Bear's current and upcoming main offers in 2026. Dates and deals may change, so check the official site for the latest updates.

Build-A-Bear Sale Calendar 2026

Quick Monthly Sales Summary

For quick reference, here is the simplified version of the calendar below:

Valentine’s Collection LaunchEarly January

Count Your CandlesAll Month (Year-Round)

Valentine’s Demand PeakUp to February 14

Count Your CandlesAll Month (Year-Round)

Easter & Spring LaunchMid-March

Count Your CandlesAll Month (Year-Round)

Easter Final WindowEarly April (varies by year)

Count Your CandlesAll Month (Year-Round)

Ongoing Deals CheckAll Month

Count Your CandlesAll Month (Year-Round)

Summer Deal CampaignsMid-June

Count Your CandlesAll Month (Year-Round)

Summer Deals Wrap-UpEarly July

Count Your CandlesAll Month (Year-Round)

Early Halloween LaunchMid to Late August

Count Your CandlesAll Month (Year-Round)

Halloween Collection PeakAll Month

Count Your CandlesAll Month (Year-Round)

Halloween Final PushUp to October 31

Count Your CandlesAll Month (Year-Round)

Black Friday EventLate November

Count Your CandlesAll Month (Year-Round)

Christmas GiftingAll Month

Count Your CandlesAll Month (Year-Round)

January

Valentine's Collection Launch

The brand drops plush gifts and outfits for couples and friends. This marks the start of the seasonal collection, not a markdown event.

Count Your Candles

All Month (Year-Round)

Bonus Club members pay the birthday child's age for a Birthday Treat Bear during their birthday month. Requires in-store visit. Excludes Ireland.

USUKCanadaIn-Store

February

Valentine's Demand Peak

Up to February 14

Shoppers finalize matching accessories and personalized voice messages. Check official pages for shipping cutoff dates.

Count Your Candles

All Month (Year-Round)

February birthdays get the Birthday Treat Bear for their age. Requires Bonus Club account and child's presence.

USUKCanadaIn-Store

March

Easter & Spring Launch

Arrival of the Easter collection, bunny plush, and Build-A-Basket options. Some years feature “Countdown to Spring” offers.

Count Your Candles

All Month (Year-Round)

March birthdays qualify for the Pay Your Age promotion. Valid for the Birthday Treat Bear only.

USUKCanadaIn-Store

April

Easter Final Window

Early April (varies by year)

Last call for Easter basket fillers and mini plush. Dates align with the holiday calendar.

Count Your Candles

All Month (Year-Round)

April birthday month in-store deal. Excludes some third-party store locations like Rainforst Cafe or Hamleys.

USUKCanadaIn-Store

May

Ongoing Deals Check

Review the official Offers & Events page for current flash deals on clothing or bundles, as no major annual sale is fixed here.

Count Your Candles

All Month (Year-Round)

May birthday month in-store deal for Bonus Club members. Limit one per guest.

USUKCanadaIn-Store

June

Summer Deal Campaigns

Historical campaigns often launch summer offers, such as past one-day deals on select furry friends. Check current live terms.

Count Your Candles

All Month (Year-Round)

June birthday month in-store deal for Bonus Club members.

USUKCanadaIn-Store

July

Summer Deals Wrap-Up

Summer promotion series often conclude. Giant and licensed products are typically excluded from main discounts.

Count Your Candles

All Month (Year-Round)

July birthday month deal. The historic one-day Pay Your Age event no longer runs—use this year-round program instead.

USUKCanadaIn-Store

August

Early Halloween Launch

Mid to Late August

The brand frequently debuts its Halloween merchandise early. Monitor for Pumpkin Kitty or licensed releases before they sell out.

Count Your Candles

All Month (Year-Round)

August birthday month in-store deal for Bonus Club members.

USUKCanadaIn-Store

September

Halloween Collection Peak

Full spooky lineup available in stores and online. Look for bundle offers on costumes and accessories on the official promotions page.

Count Your Candles

All Month (Year-Round)

September birthday month in-store deal for Bonus Club members.

USUKCanadaIn-Store

October

Halloween Final Push

Up to October 31

Final weeks to secure party favors and Halloween gifts. High-demand items rarely go on discount here.

Count Your Candles

All Month (Year-Round)

October birthday month in-store deal for Bonus Club members.

USUKCanadaIn-Store

November

Black Friday Event

Major verified promotion period. Historic sales include items up to 50% off. Bonus Club members get early access.

Count Your Candles

All Month (Year-Round)

November birthday month in-store deal for Bonus Club members.

USUKCanadaIn-Store

December

Christmas Gifting

Focus shifts to stocking stuffers, holiday pajamas, and e-gift cards. Check the official site for final shipping dates.

Count Your Candles

All Month (Year-Round)

December birthday month in-store deal for Bonus Club members.

USUKCanadaIn-Store

Reference Guide

Promotion Types

Valentine's / Winter

Easter / Spring

Summer Deals

Halloween / Fall

Ongoing Programs

Black Friday / Holiday

Availability

Global: Widespread availability

US: United States primary market

UK: United Kingdom market

Canada: Canada market

In-Store: Requires physical visit

Online: Website availability

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Build-A-Bear Sales FAQ

1

How does the Pay Your Age birthday offer work?

During a child's birthday month, you pay their new age for a specific Birthday Treat Bear. If your child is turning five, you pay $5. You must be a Bonus Club member to get this deal, and the birthday child has to be with you in the store.

2

Is there an age limit for the birthday bear deal?

Yes. The Birthday Treat Bear promotion caps at age 14. This matches the standard retail price of the special bear, which usually sells for $14 anyway if you buy it outside the promotion.

3

Are licensed characters included in storewide sales?

Rarely. When Build-A-Bear runs major markdowns or flash deals, they typically exclude licensed properties like Pokémon, Star Wars, or Disney characters. Giant-sized furry friends normally miss out on these general discounts too.

4

Does Build-A-Bear offer a free shipping minimum?

They do not maintain a permanent free shipping threshold. Shipping fees adjust based on your order total and delivery speed. However, they run limited-time free shipping promotions a few times a year.

Tip: You can completely dodge delivery fees anytime by choosing the “Buy Online, Pick Up in Store” option at checkout.

5

When is the best time to buy accessories and outfits?

Wait for seasonal transitions. The retailer drops prices on clothing and accessories during end-of-season clearance events or unannounced summer flash sales. You can grab wardrobe items for up to 50% off during these specific windows.

6

Can I use my rewards certificates with other offers?

Yes. You earn a $10 reward certificate for every 100 points gathered in the Bonus Club. You can apply these earned rewards on top of most valid promotions and markdown items to increase your savings.

7

What kind of discounts happen on Black Friday?

Black Friday brings steep limited-time offers. They drop select furry friends to starting prices around $10 and apply markdowns reaching up to 50% off on specific categories. Rewards members usually get early access to shop the deals first.

8

Are online prices the same as in-store prices?

Not always. The official website hosts exclusive web-only sales, bundles, and “Bearly Any Left” clearance markdowns that physical stores do not honor.

9

Does the Pay Your Age bear include clothes?

No. The discounted price strictly covers the plush bear itself. If you want to add sounds, scents, outfits, or shoes to the Birthday Treat Bear, you must pay full retail price for those extras.

10

How long will the store hold my pickup order?

If you take advantage of an online sale and choose free store pickup, the location holds your items for seven days. This gives you a solid week to secure your discount without paying for delivery.