CELSIUS' current and upcoming main sales in 2026. Dates and sales may change, so check the official site for the latest updates.

CELSIUS Sale Calendar 2026

Quick Monthly Sales Summary

For quick reference, here is the simplified version of the calendar below:

UK & Ireland ExpansionThroughout January
Fizz-Free RelaunchEarly January
Convenience Store DropsAll Month
UK Retail RolloutStarts Feb 3
Spain Market EntryMarch Kickoff
Summer Flavor TransitionLate April
Pre-Summer LoadingThroughout May
The Surge CampaignAll June
Summer FridaysEvery Friday
MLS PromotionsLate Season Run
Back to RoutineSeptember Push
Winter TeasersLate October
Seasonal Flavor DropEarly November
Holiday & Fitness PrepLate December
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🧊

January

UK & Ireland Expansion
Throughout January
They've launched four zero-sugar flavors. Mango Lemonade and Kiwi Guava hit grocery shelves.
UK & IREIn-Store
Fizz-Free Relaunch
Early January
Nationwide U.S. rollout for non-carbonated hydration. You'll find Pink Lemonade and Dragonfruit Lime.
USOnline
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🏪

February

Convenience Store Drops
All Month
Exclusive app-based flavor drops hit major convenience chains. It's prime time for free-can promotions.
USIn-Store
UK Retail Rollout
Starts Feb 3
Wider physical rollout hits major British grocers. Look for price-marked packs.
UKIn-Store
VIEW OFFERS
🌍

March

Spain Market Entry
March Kickoff
They've officially launched in Spain via Suntory. Core fruit flavors arrive in major European retailers.
SpainIn-Store
VIEW OFFERS
🌸

April

Summer Flavor Transition
Late April
Winter editions phase out. New summer profiles hit shelves during supermarket resets.
GlobalIn-Store
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🛒

May

Pre-Summer Loading
Throughout May
Retailers build out end-cap displays. You'll see strong multi-pack pricing right before peak heat.
USIn-Store
VIEW OFFERS

June

The Surge Campaign
All June
Soccer-focused brand push goes live. Electric Vibe (Sparkling Tropical Freeze) hits the market.
USGlobal
VIEW OFFERS
☀️

July

Summer Fridays
Every Friday
You'll find heavy retail discounts on Fridays. Convenience stores run 2-for-$2 deals via rewards apps.
USIn-Store
VIEW OFFERS
🏟️

August

MLS Promotions
Late Season Run
Official soccer energy drink activations kick in. They're running stadium sampling and national sweeps.
US
VIEW OFFERS
🎒

September

Back to Routine
September Push
Marketing shifts to students and professionals. Bulk packs get clear price cuts for the back-to-school crowd.
GlobalOnline
VIEW OFFERS
🍂

October

Winter Teasers
Late October
They're dropping limited cold-weather flavors. It's your first chance to grab early seasonal profiles.
US
VIEW OFFERS
❄️

November

Seasonal Flavor Drop
Early November
Winter Vibe and Retro Vibe hit stores. Multi-packs feature sharp pricing for holiday travelers.
USOnline
VIEW OFFERS
🎄

December

Holiday & Fitness Prep
Late December
Year-end deals bridge party fatigue and incoming wellness resolutions. Expect bulk discounts.
GlobalOnline

Reference Guide

Sale Categories
Winter Sales
Major Events
Spring Sales
Summer Sales
Fall Sales
Clearance Sales
Holiday Sales
Regional Availability
Global: Available across primary markets
US: United States market focus
UK & IRE: UK and Ireland focus
Spain: Spanish retail focus
Online: E-commerce platforms (Amazon, Direct)
In-Store: Physical retail and convenience
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CELSIUS Sales FAQ

1

Where's the absolute cheapest place to buy full cases?

Warehouse clubs like Costco and Sam's Club offer the lowest per-can price on 18-packs. If you prefer online shopping, Amazon's recurring delivery option comes very close to matching those warehouse bulk prices.

2

Are there automatic discounts for recurring deliveries?

Yes. When you set up automated deliveries through Amazon, you instantly get 5% to 15% off your monthly cases. You can pause or cancel the setup anytime without losing your previous savings.

3

Do convenience stores run special deals on single cans?

They definitely do. Major gas stations and convenience chains regularly host promotions like “two for $4” or exclusive Friday discounts. You just need to scan that specific store's loyalty app at the register to trigger the savings.

4

Do seasonal and limited-edition flavors cost more?

At official retailers, a limited drop costs the exact same as a core everyday flavor. However, third-party resellers will drastically mark up the price once that specific seasonal batch sells out in standard stores.

5

Are variety packs cheaper than single-flavor cases?

Variety boxes normally cost slightly more per can than a standard 12-pack of a single flavor. But major online retail events heavily discount these mixed boxes.

6

How do I get free shipping on my orders?

Since the brand funnels most online sales through Amazon, you get free shipping automatically with a Prime membership. Non-Prime members simply need to hit the standard minimum cart total to unlock free delivery.

7

What happens to leftover seasonal flavors?

Grocery stores and online retailers mark down seasonal drops right after the relevant holiday ends. To clear remaining seasonal stock, retailers typically offer deep discounts on winter flavors in January and summer releases in September.

8

Does buying at a gym or fitness center cost extra?

Yes, absolutely. Grabbing a single cold can from a gym fridge or health club vending machine carries a huge premium. You save significantly by buying warm 12-packs online and chilling them yourself at home.

9

Where can international buyers find the best prices?

As the brand expands into Europe and beyond, always shop at major local grocery chains or regional online storefronts. Buying from specialty import websites means you will pay steep shipping fees and massive markups.

10

Can I buy damaged cases for a discount?

Yes. If you browse the Amazon Warehouse deals section, you can regularly find slightly dented 12-packs for a fraction of the retail cost. The outer cardboard might look rough, but the sealed cans inside remain perfectly safe to drink.