Fitbit's current and upcoming main offers in 2026. Dates and deals may change – check the official site at www.fitbit.com for the latest updates.

Fitbit Sale Calendar 2026

Quick Monthly Sales Summary

For quick reference, here is the simplified version of the calendar below:

Post-Holiday Fitness PushFirst Three Weeks
Presidentsโ€™ Day SaleMid-February
Amazon Big Spring SaleLate March
Spring Price WatchAll Month
Memorial Day SaleLate May
Amazon Prime DayMid-June to Mid-July (date shifts each year)
Prime Day Price MatchingAll Month
Late Summer Deal WatchAll Month
Labor Day WeekendFirst Week
Prime Big Deal DaysEarly to Mid-October
Black FridayLate November (deals start early)
Cyber MondayEnd of November
Cyber Week ExtensionEarly December
Year-End ClearanceLate December
VIEW OFFERS
๐Ÿƒ

January

Post-Holiday Fitness Push
First Three Weeks
Current-gen trackers get marked down in the US and UK right after New Year's.
USUKOnline
VIEW OFFERS
โค๏ธ

February

Presidents' Day Sale
Mid-February
Charge 6 has dropped as low as $115 during past Presidents' Day sales.
USOnlineRetail
VIEW OFFERS
๐ŸŒฑ

March

Amazon Big Spring Sale
Late March
Amazon cuts prices on select trackers, including Inspire 3, during its spring event.
USOnline
VIEW OFFERS
๐ŸŒธ

April

Spring Price Watch
All Month
No fixed sale this month. Prices dip now and then, so check current listings.
GlobalOnline
VIEW OFFERS
๐ŸŽ–๏ธ

May

Memorial Day Sale
Late May
Best Buy has run Fitbit price cuts over the Memorial Day weekend in past years.
USRetailOnline
VIEW OFFERS
โ˜€๏ธ

June

Amazon Prime Day
Mid-June to Mid-July (date shifts each year)
Prime Day price cuts hit Charge 6 and Inspire 3 most years. Exact month varies.
GlobalOnline
VIEW OFFERS
โšก

July

Prime Day Price Matching
All Month
Big-box retailers match Prime pricing on top Fitbit models, no membership needed.
USUK/AURetail
VIEW OFFERS
๐ŸŽ’

August

Late Summer Deal Watch
All Month
No set annual sale, but retailers trim prices ahead of fall restocking.
GlobalRetail
VIEW OFFERS
๐Ÿ‚

September

Labor Day Weekend
First Week
Some US retailers fold Fitbit into their Labor Day electronics sales.
USRetail
VIEW OFFERS
๐Ÿ›๏ธ

October

Prime Big Deal Days
Early to Mid-October
Amazon's October event cut Inspire 3 by 20% in 2025. Coverage varies by year.
GlobalOnline
VIEW OFFERS
๐Ÿท๏ธ

November

Black Friday
Late November (deals start early)
The year's biggest discounts. Charge 6 hit $99.95 in past Black Friday sales.
GlobalOnlineRetail
Cyber Monday
End of November
UK shoppers saved up to ยฃ52 on Charge 6 during Cyber Monday 2025.
GlobalOnline
VIEW OFFERS
๐ŸŽ

December

Cyber Week Extension
Early December
Charge 6 stayed at $99.95 into early December in a recent holiday season.
USOnline
Year-End Clearance
Late December
Retailers mark down remaining stock and older Fitbit models after the holidays.
GlobalRetail

Reference Guide

Promotion Types
Winter Deals
Prime / Major Sales
Spring Promos
Summer Deals
Fall Sales
Clearance / Watch
Holiday Blitz
Availability
Global: Major retail & online availability
US: United States focal market
UK/AU: Select English-speaking retail markets
Retail: In-store electronics & department shops
Online: E-commerce stores & direct checkout
Disclosure: This page may contain affiliate links. We earn commissions from purchases at no extra cost to you.

Fitbit Deals & Sales FAQ

1

When do the deepest Fitbit discounts happen?

Black Friday, Cyber Monday, and Amazon Prime Day bring the largest price cuts. During these events, popular models like Charge and Versa see discounts reaching 30% to 40% off regular prices across major retailers.

2

Where can you buy genuine Fitbit devices online?

You can purchase directly through Google Store or via authorized partners like Amazon, Best Buy, Target, Walmart, and Currys in the UK. Direct checkouts on the old standalone site route through Google Store.

3

Do discounted Fitbits include a free Premium trial?

Yes. Brand-new purchases generally come with a 6-month trial membership for new and returning subscribers. Buying a discounted unit during a promotional event doesn't forfeit this trial period.

4

Does Google Store offer trade-in credits for older Fitbit hardware?

Yes, in select countries like the US, Canada, the UK, and Australia. You can submit your old wearable's model and condition during checkout to get estimated trade-in savings applied toward your purchase.

5

Are sale-priced devices covered under the standard manufacturer warranty?

Yes. Brand-new units bought on sale carry the standard 1-year limited warranty in the US (2 years across the UK and EU). The warranty protects against hardware defects regardless of promotional price drops.

6

Will major retailers price match Fitbit deals during big sale events?

Stores like Best Buy and Target match direct competitor prices throughout most weeks of the year. However, almost all big-box chains suspend price matching during Black Friday and Cyber Week holiday sales.

7

Do refurbished or renewed Fitbit models offer good savings?

Refurbished units on Amazon Renewed or certified clearance outlets often cut 20% to 50% off original retail tags. These devices are inspected, cleaned, and backed by a 90-day replacement guarantee.

8

Which tracker gets discounted the most frequently?

Entry-tier trackers like the Inspire line and previous-generation Charge models see the most regular markdowns throughout the year, especially during seasonal fitness promotions.

9

Do official replacement bands and charging accessories go on sale?

Official bands and charging cables rarely get standalone markdowns on direct brand stores. Third-party retailers provide better accessory bargains during site-wide warehouse clear-outs.

10

Can international customers buy Fitbit devices from any country?

Direct sales have stopped in select European, Latin American, and Asian countries. Shoppers in those regions can still purchase stock through authorized local distributors and international Amazon stores.