Here’s a quick look at Gossard's current and upcoming main sales in 2026. Dates and sales may change, so check the official site for the latest updates.
Gossard Sale Calendar 2026
Quick Sales Summary (Text Version)
For quick reference, here is the text version of the calendar below:
January
February
March
April
May
June
July
August
September
October
November
December
Calendar Legend
Gossard Sales FAQ
When does Gossard have its biggest sales?
The brand is famous for its January Sale, where discounts often hit their peak depth of up to 90% off. Outside of this winter event, you will find major price drops during the summer months (around June or July) and during the global Black Friday period in November.
Does Gossard have an online outlet store?
Yes, the Outlet Sale section is a permanent fixture on the website. This area is replenished regularly with discontinued colors and end-of-line collections. It is active year-round, meaning you don't have to wait for a holiday event to find a deal.
Is the Black Friday sale available to US shoppers?
Absolutely. Gossard runs a dedicated Black Friday Lingerie event for its US and global customers. In recent years, this has involved significant discounts (around 30% off) across almost the entire site, including items that were already in the outlet.
Are sale items damaged or “seconds” quality?
No, the lingerie in the sale and outlet sections is first quality. These pieces are usually marked down because the colorway is seasonal and no longer being manufactured, or because the size run is broken (meaning not all cup sizes are left).
Does the US site have different sales than the UK site?
While major events like Black Friday tend to happen simultaneously, the inventory in the Outlet can differ by region. Since Gossard is a British heritage brand, the UK site occasionally has different stock levels or flash promos compared to the US version.
Do bra sizes sell out quickly during sales?
Lingerie sales move fast, particularly for “core” sizes (like 34D or 36DD). Because sale stock is often made up of the final remnants of a collection, once a specific band-cup combination is gone, it is rarely restocked.
Does Gossard offer bundle deals on knickers?
You will frequently see multi-buy offers on briefs, thongs, and shorts. A common promotion in the outlet section allows you to buy three pairs and get the cheapest one for free, which is a great way to refresh your essentials drawer for less.
Are new Valentine's Day collections discounted?
Generally, new season launches for Valentine's Day are sold at full price leading up to the holiday. However, you can sometimes find red or pink styles from previous seasons in the outlet for a fraction of the cost if you are shopping on a budget.
Does Gossard run flash sales?
Yes, the brand is known to drop Flash Sale events unexpectedly. These are short-lived promotions (sometimes lasting only 24-48 hours) that apply extra markdowns to specific categories or collections.
Is shipping slower during the January Sale?
Due to the high volume of orders during peak clearance times like January and Black Friday, dispatch times can be slightly longer than standard. Allow a few extra days for processing if you are ordering during these major promotional windows.
