LEGO's current and upcoming main offers in 2026. Dates and deals may change – check the official site at www.lego.com for the latest updates.

LEGO Sale Calendar 2026

Quick Monthly Sales Summary

For quick reference, here is the simplified version of the calendar below:

New-Year Set Launches and Early GiftsJanuary 1 Onward · First Days of the Month
Valentine’s Day Gift PicksThrough February 14
MAR10 Day (Super Mario)Around March 10 · About a Week
Mother’s Day Gift Run-UpMid to Late April
Star Wars Day (May the 4th)Around May 4 · Often starts earlier
Mother’s Day GiftsEarly May · Second Sunday
Midyear Double PointsMid to Late June · Exact dates vary
Father’s Day Gift PicksThrough Father’s Day · Third Sunday
LEGO Insiders DaysJuly · Exact dates vary
Back to Hogwarts KickoffLast Days of August
Back to HogwartsThrough the First Week of September
Autumn Double PointsMid-October · Exact dates vary
Halloween Sets and GiftsThrough October 31
LEGO Insiders WeekendWeekend Before Black Friday
Black Friday to Cyber MondayBlack Friday Through Cyber Monday
Pre-Christmas Double PointsEarly December · Exact dates vary
Christmas Sets and Advent CalendarsDecember 1 Through Christmas
Year-End ClearanceLate December · Dates vary
VIEW OFFERS
🧱

January

New-Year Set Launches and Early Gifts
January 1 Onward · First Days of the Month
A fresh wave of sets goes live on January 1. Free gifts with qualifying spend have run in the first week or so.
GlobalOnline
VIEW OFFERS
❤️

February

Valentine's Day Gift Picks
Through February 14
LEGO's gift hub centers on Botanicals flowers, LOVE sets, and display builds. Some picks carry price cuts.
USOnline
VIEW OFFERS
🍄

March

MAR10 Day (Super Mario)
Around March 10 · About a Week
Past runs gave double Insiders points on Super Mario sets, plus a free Mario kit at a set spend. Offers change by year.
Select MarketsOnline
VIEW OFFERS
🌷

April

Mother's Day Gift Run-Up
Mid to Late April
LEGO has no fixed April sale. This is the time to order Botanicals flower sets for US Mother's Day in May.
USOnline
VIEW OFFERS
⚔️

May

Star Wars Day (May the 4th)
Around May 4 · Often starts earlier
LEGO's annual Star Wars event. Look for offers and gifts on selected sets, plus bonus Insiders points on listed items.
USDenmarkOnline
Mother's Day Gifts
Early May · Second Sunday
A Botanicals gift with purchase has run in the days before Mother's Day. The UK celebrates in March.
USOnline
VIEW OFFERS
☀️

June

Midyear Double Points
Mid to Late June · Exact dates vary
A 2x points event on eligible orders lands in June most years. Gift sets often run alongside it.
GlobalOnline
Father's Day Gift Picks
Through Father's Day · Third Sunday
LEGO's dad gift hub covers cars, movies, gaming, and art sets.
USOnline
VIEW OFFERS
⭐

July

LEGO Insiders Days
July · Exact dates vary
LEGO's midyear member event. Expect member prices on selected sets (recent lists show about 15–30% off), free gifts, and bonus points.
GlobalOnline
VIEW OFFERS
🎒

August

Back to Hogwarts Kickoff
Last Days of August
LEGO's Harry Potter event begins before September 1. Gifts and bonus points vary by set. LEGO has no other fixed August sale.
USDenmarkOnline
VIEW OFFERS
🧙

September

Back to Hogwarts
Through the First Week of September
LEGO's yearly Harry Potter celebration, tied to September 1. Offers can include member prices, free gifts, and bonus points on selected sets.
USDenmarkOnline
VIEW OFFERS
🎃

October

Autumn Double Points
Mid-October · Exact dates vary
A 2x points window on eligible orders, worth about 10% back as rewards. Taxes, shipping, and gift cards don't earn points.
GlobalOnline
Halloween Sets and Gifts
Through October 31
LEGO runs a Halloween decor and boo-basket collection. Free gifts with qualifying spend have run in October.
USOnline
VIEW OFFERS
🛍️

November

LEGO Insiders Weekend
Weekend Before Black Friday
A once-a-year, members-only weekend with special deals and gifts. You'll earn at least 5% back in points.
USDenmarkOnline
Black Friday to Cyber Monday
Black Friday Through Cyber Monday
LEGO's biggest annual event. It brings discounts and gifts with purchase on selected sets. Offers vary by country.
GlobalOnline
VIEW OFFERS
🎄

December

Pre-Christmas Double Points
Early December · Exact dates vary
A 2x points event has run in early December, often with a festive gift set. Cyber Monday can also fall here.
GlobalOnline
Christmas Sets and Advent Calendars
December 1 Through Christmas
LEGO's holiday hub lists advent calendars, ornaments, and decor. Some items carry price cuts.
USOnline
Year-End Clearance
Late December · Dates vary
An after-Christmas sale has cut prices on selected sets and gear. Stock and start dates change by year.
GlobalOnline

Reference Guide

Promotion Types
Winter Promos
Flagship Events
Spring Promos
Summer Promos
Autumn & Themed
Clearance
Holiday Sales
Availability
Global: Runs in several LEGO markets, terms vary by country
US: Confirmed on LEGO's US shop
Denmark / Select Markets: LEGO's home market or specific countries only
Online: Offers on the official LEGO website
Disclosure: This page may contain affiliate links. We earn commissions from purchases at no extra cost to you.

LEGO Shopping Intensity by Month 2026

Bar length shows how much LEGO deal activity each month carries, based on verified sale events. Tap or hover a bar for details.

Jan
Low
New sets go live on the 1st. Free gifts with a qualifying order show up in the opening days.
Feb
Low
Valentine's Day gift picks lead the month, mostly flowers and display builds. Some carry price cuts.
Mar
Medium
MAR10 Day brings a Super Mario promo around March 10. Past runs paired bonus points with a free kit.
Apr
Low
No fixed sale lands here. It's the lead-up window for Mother's Day orders.
May
High
Star Wars Day anchors the month with gifts and points on chosen sets. US Mother's Day gifts follow.
Jun
Medium
A double points window usually lands mid to late month. Father's Day picks run alongside it.
Jul
High
Insiders Days is LEGO's midyear member event, with member prices, free gifts, and bonus points.
Aug
Medium
Back to Hogwarts opens in the last days of the month. Before that, there's no fixed sale.
Sep
High
The Harry Potter celebration runs into the first week, with gifts and bonus points on chosen sets.
Oct
Medium
Double points returns around mid-month. Halloween sets and gifts fill out the rest.
Nov
High
Insiders Weekend comes first, then Black Friday to Cyber Monday, LEGO's biggest annual event.
Dec
High
Early double points, advent calendars and holiday sets, then a clearance sale in the final days.
High: flagship annual event or several promos
Medium: themed or points-led event
Low: launches and gift hubs only
LEGO shopping intensity and sale events by month
MonthIntensity LevelEvent CountDetails
JanuaryLow1New sets go live on the 1st. Free gifts with a qualifying order show up in the opening days.
FebruaryLow1Valentine's Day gift picks lead the month, mostly flowers and display builds. Some carry price cuts.
MarchMedium1MAR10 Day brings a Super Mario promo around March 10. Past runs paired bonus points with a free kit.
AprilLow1No fixed sale lands here. It's the lead-up window for Mother's Day orders.
MayHigh2Star Wars Day anchors the month with gifts and points on chosen sets. US Mother's Day gifts follow.
JuneMedium2A double points window usually lands mid to late month. Father's Day picks run alongside it.
JulyHigh1Insiders Days is LEGO's midyear member event, with member prices, free gifts, and bonus points.
AugustMedium1Back to Hogwarts opens in the last days of the month. Before that, there's no fixed sale.
SeptemberHigh1The Harry Potter celebration runs into the first week, with gifts and bonus points on chosen sets.
OctoberMedium2Double points returns around mid-month. Halloween sets and gifts fill out the rest.
NovemberHigh2Insiders Weekend comes first, then Black Friday to Cyber Monday, LEGO's biggest annual event.
DecemberHigh3Early double points, advent calendars and holiday sets, then a clearance sale in the final days.

LEGO Deals & Sales FAQ

1

When does LEGO run its biggest sales?

Black Friday through Cyber Monday is the main event. Insiders Weekend lands right before it, and Insiders Days shows up in July. Double points events pop up a few times a year too.

2

Can you shop LEGO deals outside of big sale events?

Yes. LEGO.com has a Sale page you can browse any day, plus a Retiring Soon page.

3

How much are LEGO Insiders points worth?

Roughly 5% back on what you spend. In the US, 650 points get you $5 off a later purchase. Other countries use different amounts, like 800 points for £5 in the UK. Joining is free.

4

Is a double points event the same as a discount?

No. You earn twice the points, which works out to about 10% back, but you spend them on a future order.

5

What's a gift with purchase, and how do you get one?

It's a free small set that comes with your order. You unlock it by hitting a spend level or buying a specific set.

Tip: Ordering a pre-order set? Add something that's in stock so your gift ships right away.
6

Are LEGO Store prices the same as LEGO.com?

Yes, regular prices match. Promotions can differ between the two, though, and LEGO can't price match across them. Check both before you pay.

7

Do LEGO promotions work at LEGO Certified Stores?

No. LEGO gift cards and LEGO promotions aren't valid there. Authorized partners run those shops, and they set their own deals.

8

Should you wait for a deal on a retiring set?

Waiting is a gamble. LEGO doesn't publish retirement dates. A set gets a Retiring Soon label, sells out, and doesn't come back. After that, you're buying from resellers, who usually charge more.

Tip: If you really want a set, grab it while it's in stock instead of hoping for a bigger markdown.
9

Do LEGO gift cards earn Insiders points?

Not when you buy them. You can't earn or redeem points on gift card purchases. You do earn points once you pay for an order with one.

10

Can other retailers beat LEGO's own prices?

Sometimes. Big retailers set their own prices, so discounts on the same set can land at different times and amounts. LEGO's own perks, like Insiders points, only come from LEGO.com and LEGO Stores.