Here’s a quick look at Living Proof's current and upcoming main sales in 2026. Dates and sales may change, so check the official site for the latest updates.

Living Proof Sale Calendar 2026

Quick Monthly Sales Summary

For quick reference, here is the simplified version of the calendar below:

Winter RestockAll Month
Valentine’s BundlesEarly February
Spring Friends & FamilyLate March
Friends & Family FinaleThrough Early April
Summer Friends & FamilyMid-to-Late May
Summer Travel EventAll Month
Prime Day DealsMid-July
DTC GiftsAll Month
Late Summer PerksAll Month
Labor Day SaleLate Aug – Sep 5
Fall PrepAll Month
Black Friday EventStarts ~Nov 20
Cyber MondayCyber Weekend
Holiday Shipping Wrap-UpEarly December
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❄️

January

Winter Restock
All Month
Standard threshold incentives apply. Get free travel sizes with minimum spend. No sitewide percentage discounts.
GlobalDTC
VIEW OFFERS
💝

February

Valentine's Bundles
Early February
Expect Valentine's Day bundled kits. Routine free-with-purchase perks continue.
GlobalDTC
VIEW OFFERS
🌱

March

Spring Friends & Family
Late March
Major spring event starts. Take 25% off sitewide on haircare essentials.
USUKDTC
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🌸

April

Friends & Family Finale
Through Early April
Spring Friends & Family event wraps up. Final chance for 25% off before reverting to standard offers.
GlobalDTC
VIEW OFFERS
☀️

May

Summer Friends & Family
Mid-to-Late May
Mid-year sale arrives. Take 25% off $50+ orders. Score a free jumbo dry shampoo on larger orders.
USGlobalDTC
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🏖️

June

Summer Travel Event
All Month
Standard rotation returns. Choose 2-3 free travel sizes with a $70+ purchase.
GlobalDTC
VIEW OFFERS
📦

July

Prime Day Deals
Mid-July
Prime Day hits Amazon. Save up to 30% on top sellers like Perfect Hair Day Dry Shampoo.
USAmazon
DTC Gifts
All Month
Main site focuses on free travel-size additions rather than heavy discounts.
GlobalDTC
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🎒

August

Late Summer Perks
All Month
Consistent daily offers. Get 2 free travel sizes with a $75 spend.
GlobalDTC
VIEW OFFERS
🍂

September

Labor Day Sale
Late Aug – Sep 5
Major US event. Choose 3 free travel sizes with a $70+ spend.
USDTC
VIEW OFFERS
🎃

October

Fall Prep
All Month
Pre-holiday quiet period. Standard free travel-size thresholds apply before the major holiday rush.
GlobalDTC
VIEW OFFERS
🛍️

November

Black Friday Event
Starts ~Nov 20
Biggest event of the year. Take 25% off sitewide. Get free full-size products on $85+ orders.
GlobalDTC
Cyber Monday
Cyber Weekend
Black Friday perks carry over directly into Cyber Monday. 25% off continues.
GlobalDTC
VIEW OFFERS
🎁

December

Holiday Shipping Wrap-Up
Early December
Cyber deals end early December. Focus shifts to shipping deadlines and standard threshold gifts.
GlobalDTC

Reference Guide

Sale Categories
Major Events (25% Off)
Prime Day Events
Holiday Sales
Standard Promos / Gifts
Availability
Global: Available across major markets
US: United States market focus
UK: United Kingdom market focus
DTC: Official Living Proof website
Amazon: Official Amazon storefront
Disclosure: This page may contain affiliate links. We earn commissions from purchases at no extra cost to you.

Living Proof Sales FAQ

1

How much can I save during Living Proof's biggest sales?

During their major tentpole events like Black Friday and the Friends & Family sale, Living Proof cuts prices by 25% sitewide. They usually pair this flat discount with high-value freebies, like a full-size dry shampoo, if your cart hits a certain threshold.

2

Do sitewide percentage discounts happen every month?

No. Living Proof relies heavily on “free-with-purchase” promos for most of the year. If you are shopping outside of May, September, or November, you'll likely see offers for two or three free travel-sized products when you spend $70, rather than a direct price cut.

3

Are there exclusions during the 25% off events?

Yes. The brand strictly excludes pre-discounted product kits and value bundles from their sitewide percentage sales. The 25% off applies to individual bottles of shampoo, conditioner, styling treatments, and dry shampoo.

4

Do they participate in Amazon Prime Day?

Yes, they do. While their main website stays quiet in July, Living Proof's official Amazon storefront runs deep discounts during Prime Day. You can save up to 30% on their most popular hair care formulas there.

Tip: If you need to restock Perfect Hair Day Dry Shampoo in the middle of the summer, check Amazon in July rather than waiting for the brand's own Labor Day event.
5

Will Sephora or Ulta price match Living Proof's direct sales?

Sephora and Ulta run their own independent beauty events and do not automatically price match the 25% off Living Proof runs on its own site. However, Sephora will routinely match Ulta's daily beauty steals if Living Proof is featured on the exact same day.

6

What is the minimum spend for free shipping?

You must spend $50 to trigger free standard delivery on the direct website. Any order falling below that amount will be charged a flat $5 shipping fee.

7

Do loyalty program members get better sales access?

Shoppers with an account can earn double points on their purchases during major sales windows like Black Friday. You can then exchange those accumulated points for direct cash discounts at checkout on future, non-sale orders.

8

Does the brand run a massive end-of-summer clearance?

No. Despite rumors of deep August clearances, Living Proof sticks to giving away small travel sizes throughout the late summer. They save their actual price reductions for the official Labor Day weekend push in September.

9

What do you have to buy to get the free full-size gifts?

During premium sales events, the brand scales their gifts based on your cart size. Spending $50 unlocks the basic 25% discount, but pushing your total above $85 or $100 is what unlocks the full-size bonus items like dry shampoos or styling treatments.

10

Can hair stylists get special pricing?

Living Proof operates “The Proof Society,” an affiliate and rewards community for passionate hair care creators. While not a traditional salon discount, members earn cash commissions on products they refer and get access to exclusive monthly product perks.