Here’s a quick look at Lucky Brand's current and upcoming main sales in 2025. Dates and sales may change, so check the official site for the latest updates.

Lucky Brand Sale Calendar 2025

Reference Guide

Sale Categories
Winter Sales
Major Events
Spring Sales
Summer Sales
Fall Sales
Denim Focus
Holiday Sales
Regional Availability
Global: Available worldwide through partners
US Only: LuckyBrand.com & US stores
Varies: Check regional retailers
Select: Specific countries/regions
πŸ’‘ Tip: Lucky Brand offers year-round denim and apparel sales with major US holiday promotions. International shoppers can find Lucky Brand deals through Amazon and department store partners.
Disclosure: This post may contain affiliate links. We earn commissions from purchases at no extra cost to you.

Lucky Brand Sales FAQ

1

When are the biggest Lucky Brand sales?

Lucky Brand has four major sale events each year: Memorial Day (late May), July 4th, Labor Day (early September), and Black Friday/Cyber Monday (late November). During these events, you'll typically see 30-60% off sitewide.

The brand also runs Semi-Annual Sales in January and July with deep markdowns of up to 60-75% off end-of-season denim and apparel. Friends & Family events throughout the year offer up to 50% off sitewide.

2

Does Lucky Brand offer free shipping?

Yes, Lucky Brand offers free standard shipping on all US orders over $85. If your order is under $85, standard shipping costs $5.99, or $9.99 for orders under $10.

Additional fees apply for shipments to Alaska, Hawaii, and US territories. Lucky Brand also ships to Canada and other international locations with fees calculated at checkout.

3

What's Lucky Brand's return policy?

Lucky Brand accepts returns within 60 days of purchase with the original receipt. Items must be unworn, unwashed, and have tags attached. You can return online purchases in-store or by mail for a full refund to your original payment method.

Important: Returns by mail have an $8 label fee deducted from your refund. Swimwear and undergarments must have price tags attached. Final Sale items (prices ending in .97) cannot be returned.
4

Does Lucky Brand offer student discounts?

Yes! Lucky Brand offers a 15% student discount through ID.me verification. Students can verify their status online and receive this discount on their purchases.

This discount is available year-round and can help you save on jeans, tops, dresses, and accessories. Simply verify your student status through the ID.me platform to access the savings.

5

What's the difference between Lucky Brand retail and outlet stores?

Lucky Brand outlet stores carry products made specifically for the outlet, not excess inventory from retail stores. The outlet line is designed to be sold at lower prices and may use different materials or construction than the retail line.

Promotions and sales are also different – retail store promotions typically don't apply at outlet locations. If you're looking for specific retail items on clearance, shop the Last Chance section at LuckyBrand.com or visit retail stores instead of outlets.

6

How often does Lucky Brand have sales?

Lucky Brand runs promotions almost continuously. The website typically features rotating offers like “Up to 50% off select styles,” “30% off denim,” or “25% off orders $150+” throughout the year.

Beyond the major holiday sales (Memorial Day, July 4th, Labor Day, Black Friday), you'll find regular promotions during seasonal transitions and Friends & Family events. The sale section is constantly updated with markdowns, so there's usually something discounted year-round.

7

Can I use Lucky Brand online purchases in-store returns?

Yes, you can return online purchases at any Lucky Brand retail store within 60 days. Bring your order confirmation and the items with tags attached to get a refund to your original payment method.

Tip: In-store returns are faster and avoid the $8 return shipping fee that applies to mail returns. Note that outlet stores have different policies, so check with the specific location.
8

What are Lucky Brand's most popular jeans styles?

Lucky Brand is known for several signature denim fits. The most popular styles include the Lucky Legend Baggy, 181 Relaxed Straight, bootcut jeans, and high-rise skinny for women, while men often choose the 181 and 410 Athletic Slim fits.

Look for the “Bestseller” tag on the website to find current favorites. During Semi-Annual Sales, these popular styles are often marked down to $29.99-$39.99, compared to regular prices of $79-$129.

9

What does “Final Sale” mean at Lucky Brand?

Items marked “Final Sale” or with prices ending in .97 cannot be returned or exchanged. These are deeply discounted clearance pieces, often from the Last Chance section, that are sold as-is.

Final Sale items typically have the steepest discounts (up to 75% off), but you can't return them even if they don't fit. Make sure to check the size chart carefully before purchasing Final Sale merchandise.

10

Are Lucky Brand online and in-store prices the same?

Generally yes, but some promotions are online-only or in-store-only. The website clearly states when an offer applies only to online purchases. For example, “Extra 25% off Sale” promotions are sometimes restricted to online orders.

Additionally, some items are labeled “Online Exclusive” and won't be available in physical stores. If you see a great online deal, check the terms to confirm whether it's valid in stores before making the trip.