Here’s a quick look at Maybelline's current and upcoming main sales in 2026. Dates and sales may change, so check the official site for the latest updates.

Maybelline Sale Calendar 2026

Quick Monthly Sales Summary

For quick reference, here is the simplified version of the calendar below:

New Year Health & BeautyThroughout January
Valentine’s GlamEarly to Mid-February
Target Semi-Annual Beauty EventMarch 8–28
Ulta 21 Days of BeautyMid-March
Spring Beauty ClearancesThroughout April
MAY-belline MonthAll Month Long
Summer Essentials KickoffEarly June
Amazon Prime DayMid-July
National Lipstick DayJuly 29
Ulta Fall 21 Days of BeautyLate August
Late Summer Clearance (UK)Late August
Fall Beauty TransitionThroughout September
Prime Big Deal DaysMid-October
Black FridayLate November
Cyber MondayLate Nov / Early Dec
Ulta Holiday Beauty SaleThrough Dec 24
Post-Holiday ClearanceStarts Dec 26
VIEW OFFERS

January

New Year Health & Beauty
Throughout January
Drugstores kick off the year with frequent Buy 1, Get 1 50% off deals on face and eye makeup.
USDrugstores
VIEW OFFERS
💝

February

Valentine's Glam
Early to Mid-February
Retailers discount lip products. Amazon frequently drops prices on SuperStay lipsticks.
GlobalAmazon
VIEW OFFERS
🌸

March

Target Semi-Annual Beauty Event
March 8–28
Target offers 50% off daily beauty steals. Maybelline cosmetics often feature heavily on specific days.
USTarget
Ulta 21 Days of Beauty
Mid-March
Daily 50% off markdowns on established makeup staples.
USUlta
VIEW OFFERS
🌿

April

Spring Beauty Clearances
Throughout April
Retailers clear out winter shades to introduce summer lines. Find up to 15% off across all platforms.
Global
VIEW OFFERS
🎂

May

MAY-belline Month
All Month Long
The brand's official birthday month. Retailers globally feature Buy 1 Get 1 deals and price drops up to 30%.
GlobalAmazonUlta
VIEW OFFERS
☀️

June

Summer Essentials Kickoff
Early June
Discounts highlight SPF products, waterproof mascaras, and long-wear foundations.
USUKUlta
VIEW OFFERS
💄

July

Amazon Prime Day
Mid-July
Massive global event. Instant Age Rewind Concealer and Lash Sensational drop by 20% to 30%.
GlobalAmazon
National Lipstick Day
July 29
Ulta and Target cut lip product prices by up to 30% or run Buy 1 Get 1 50% off deals.
USUltaTarget
VIEW OFFERS
🛍️

August

Ulta Fall 21 Days of Beauty
Late August
The autumn edition of Ulta's biggest event features 50% markdowns on targeted items.
USUlta
Late Summer Clearance (UK)
Late August
Boots drops cosmetics prices by around 20% to clear summer inventory.
UKBoots
VIEW OFFERS
🍂

September

Fall Beauty Transition
Throughout September
Back-to-school season triggers broad 15% markdowns on basic makeup sets across most retailers.
Global
VIEW OFFERS
📦

October

Prime Big Deal Days
Mid-October
Amazon's second massive savings event. Steep cuts globally on popular mascaras and foundations.
GlobalAmazon
VIEW OFFERS
🏷️

November

Black Friday
Late November
The cheapest time to buy. Expect minimum 25% off universally, with some items dropping to 50% off.
GlobalTargetUlta
Cyber Monday
Late Nov / Early Dec
Amazon slashes cosmetic staples by up to 55%. Lowest prices of the year on mascaras.
GlobalAmazon
VIEW OFFERS
❄️

December

Ulta Holiday Beauty Sale
Through Dec 24
Weekly markdowns hit 30% off to clear out holiday makeup sets.
USUlta
Post-Holiday Clearance
Starts Dec 26
Pharmacies and targets drop prices drastically to remove leftover seasonal packaging.
GlobalDrugstores

Reference Guide

Sale Categories
Major Event (Prime Day)
Black Friday / Cyber Monday
Retailer Specific Event
MAY-belline Month
Seasonal & Clearance Deals
Retailer & Region Tags
Global: Widespread across retailers
US: United States specific
UK: United Kingdom specific
Amazon: Best shopped via Amazon
Ulta: Found at Ulta Beauty
Target: Exclusive to Target sales
Drugstores: Walgreens, CVS, Boots
Disclosure: This page may contain affiliate links. We earn commissions from purchases at no extra cost to you.

Maybelline Sales FAQ

1

When do Maybelline products hit their lowest prices?

During Black Friday and Cyber Monday, you'll find the deepest cuts. Expect flat discounts up to 50% off on popular mascaras and foundations across massive retailers like Amazon, Target, and Ulta.

2

Where is the best place to buy Maybelline on sale?

Since the brand relies entirely on partner stores, drugstores like Walgreens and mega-retailers like Amazon are your top spots. Drugstores heavily run Buy 1, Get 1 50% off deals. Meanwhile, Amazon executes straight percentage price drops.

3

Does the brand host an annual birthday sale?

Yes, they celebrate their brand birthday throughout the entire month of May, branding it “MAY-belline Month.” Beauty retailers worldwide join the party by slashing cosmetics prices by up to 30%.

4

Are lip products discounted for National Lipstick Day?

Absolutely. On July 29, stores like Ulta and Target heavily reduce prices on lip categories. You'll catch up to 30% off SuperStay matte inks, lip lifter glosses, and traditional bullets.

5

How do Prime Day deals compare to drugstore sales?

Prime Day delivers flat 20% to 30% discounts on individual bestselling items without requiring you to buy multiples. Drugstores focus mostly on BOGO events, which work great for stocking up. If you only need a single concealer, Amazon wins.

6

Are brand new makeup releases included in big sales?

Retailers exclude newly launched cosmetic lines from massive clearance events. You can still grab them during broad, store-wide promotions like Target's beauty weeks, but expect a smaller 10% to 15% discount on the fresh stuff.

7

Do discontinued shades eventually go on clearance?

Yes. When seasonal collections end or stores refresh their physical aisles in April and September, you'll spot discontinued shades and older packaging marked down drastically in physical store clearance bins.

8

How do I get free shipping on my orders?

Since you buy through third-party sites, shipping rules depend entirely on the specific store you choose. Amazon Prime members get free delivery on any size order. At stores like Ulta or Target, you just need to spend over $35 to dodge the shipping fees.

9

Are holiday makeup sets cheaper after Christmas?

Definitely. Starting December 26, retailers aggressively mark down Maybelline holiday bundles. Prices drop by 50% or more as stores quickly clear out festive packaging to make room for fresh spring inventory.

10

Do Target and Ulta match Amazon's flash prices?

Major retailers closely monitor each other's platforms. When Amazon drops a foundation price by 30% for a sudden event, Target and Ulta quickly match that price online to remain competitive.

Tip: Always check Amazon's price right before buying at Ulta, as they actively adjust prices in real-time to match.