Here’s a quick look at New Balance's current and upcoming main sales in 2025. Dates and sales may change, so check the official site for the latest updates.

New Balance Sale Calendar 2025

Reference Guide

Sale Categories
Winter Sales
Spring Sales
Summer Sales
Fall Sales
Holiday Sales
Featured Events
Regional Availability
Global: Available worldwide
USA Primary: United States focus
💡 Tip: New Balance offers year-round sales with major events during Grey Days (May), Black Friday (November), and seasonal transitions. Free shipping and member early access available on most promotional events. Sales dates and availability vary by region and product category.
Disclosure: This post may contain affiliate links. We earn commissions from purchases at no extra cost to you.

New Balance Sales FAQ

1

What is Grey Days and when does it happen?

Grey Days is New Balance's biggest annual celebration happening throughout the entire month of May. It's a global event that honors the brand's iconic grey color through limited-edition releases, exclusive product drops, community events, and special activations.

During Grey Days, New Balance releases special grey-colored sneakers, apparel, and accessories across multiple phases. Many retail locations host in-store events, pop-ups, workshops, and giveaways. You can participate by visiting stores, shopping online, or joining the social media movement with #GreyDays.

2

What's the New Balance return policy?

New Balance makes returns simple. You have 45 days from purchase to return items in new, unworn condition. Orders placed during the holiday season (October 26 through December 24) get extended returns until January 31.

You can return items at any New Balance store for an immediate refund with no fees. Online returns are free for members, while non-members may face a small $5 restocking fee. Just allow up to 14 days for processing after we receive your package.

3

Does New Balance have a rewards program?

Yes, and it's completely free to join. When you create a New Balance account, you unlock member benefits including early access to sales, special email offers, and early access opportunities for limited releases.

Members also enjoy free standard shipping on all orders and early access to major events like Grey Days and Black Friday. Some retail stores offer an in-store loyalty program with additional perks like birthday vouchers and rewards for spending milestones. Just sign up at the store or on the website.

4

How much does shipping cost?

Good news – standard shipping is free for all orders in the US (2-5 business days). If you want faster delivery, expedited 2-day shipping is also available at a nominal fee.

Tip: Members get free shipping on everything. Non-members also qualify for free standard shipping on regular purchases.
5

When are the best times to find deals?

New Balance has sales throughout the year. The biggest event is Black Friday and Cyber Monday in November, which typically runs from Thanksgiving through early December with up to 40% off select items and 25% sitewide discounts.

Other great times include January clearance sales, Presidents' Day promotions in February, Grey Days in May, Labor Day weekend sales in late August and early September, and holiday sales in December. Members get early access to most sales about one week before the public.

6

How do I get early access to limited releases?

Create a free New Balance account on newbalance.com to enter for a chance to win early access passes. No purchase necessary. When a limited release is coming, you can click “Enter for a chance to win Early Access” on the product page during the entry period.

Winners are notified by email about 24 hours before the access window opens. You then have a first-come, first-served opportunity to purchase the item before it becomes available to the general public. Make sure you're logged in to use your access pass when shopping.

7

What are the most popular New Balance shoe models?

The 574 is New Balance's most iconic model, known for comfort and timeless versatility. It features retro-inspired design with modern cushioning and comes in dozens of colorways. The 574 works for daily wear, light running, and casual outings.

The 550 is a basketball-inspired silhouette that became a fashion favorite. The 990 is the premium running model known for exceptional quality and comfort. The 1906 is another popular retro silhouette. All three are frequently discounted during sales, though sometimes the newest colorways are excluded.

8

How do I know what size to get?

New Balance shoes fit true to size in most cases. However, New Balance offers a wider fit than many other brands, which is great if you have broader feet. If you have narrow feet, consider going down a half size for a snugger fit.

New Balance carries multiple width options including Narrow, Medium, Wide, and Extra Wide in both men's and women's styles. Each model has a specific size guide available online. For running shoes, leave about half a centimeter of space between your toes and the shoe front to prevent rubbing during activity. When in doubt, check the model-specific size chart before ordering.

9

What's the difference between outlet stores and full-price locations?

Outlet stores carry discounted inventory from previous seasons and overstock items. New Balance Factory Outlet stores typically offer 30% off regular prices, while New Balance Clearance stores may offer even deeper discounts of 40% off or more.

Full-price New Balance stores and the main website carry current season collections at regular pricing. During seasonal sales, full-price locations match the promotions happening online. Interestingly, different outlet locations sometimes have varying prices on identical shoes, so it's worth checking multiple stores if they're nearby.

10

Can I return items bought at outlet stores?

Yes, outlet purchases can be returned just like regular store purchases. You have 45 days to return items in new condition. Outlet-specific items and clearance merchandise follow the same return policy as full-price items.

Tip: For the easiest returns, visit any New Balance or Factory Outlet store with your receipt or order confirmation. In-store returns are always free and you get your refund immediately. Online returns for non-members may have a small fee, but members get free return shipping.