New Balance's current and upcoming main sales in 2026. Dates and sales may change, so check the official site for the latest updates.
New Balance Sale Calendar 2026
Quick Monthly Sales Summary
For quick reference, here is the simplified version of the calendar below:
January
February
March
April
May
June
July
August
September
October
November
December
Reference Guide
New Balance Sales FAQ
How big are the discounts during New Balance's major sales?
During peak events like Black Friday or the End of Season clearance, prices drop by up to 50% on select footwear and apparel. Sitewide promotions generally hover around 20% to 25% off.
Do popular models like the 550 or 2002R go on sale?
Rarely. High-demand lifestyle sneakers and exclusive collaborations sell out at full retail. You'll only see these discounted if a specific, less popular colorway moves to the clearance section.
Are “Made in USA” or “Made in UK” shoes included in promotions?
No. New Balance strictly excludes their premium, domestically manufactured lines from sitewide discounts. You'll need to pay full price for these high-end releases regardless of the holiday.
What exactly happens during the Grey Days event in May?
This month-long celebration focuses on exclusive product launches in the brand's signature grey colorway. While you might find some special product bundles, it functions more as a premium release window than a traditional clearance sale.
Does New Balance offer discounts for students or first responders?
Yes. In the US, military personnel, teachers, hospital workers, and government employees receive a 25% discount through ID.me verification. Verified students get 15% off via UNiDAYS.
What is the free shipping minimum?
US orders over $75 ship free. However, if you join their free rewards program, you receive complimentary standard shipping on every single order, no matter the total cost.
Where can I find the deepest clearance markdowns?
Check the dedicated Sale page on the main website or visit an official New Balance factory outlet. For the absolute lowest prices, their authorized partner site, Joe's New Balance Outlet, liquidates overstock inventory year-round.
Do they price match retailers like Amazon or JD Sports?
No. The official store doesn't match prices from third-party vendors. If Amazon runs a heavy discount on a specific running shoe, you have to buy it there to get that exact price.
Do their international websites run the exact same sales?
No. While Black Friday reaches a global audience, many events remain strictly regional. For example, Asian markets heavily push Singles' Day (11.11) and the 9.9 shopping festival, while the UK and Canada prioritize post-Christmas Boxing Day markdowns.
Do registered members get a birthday discount?
Yes. If you sign up for a free account and enter your birth date, you get a special promotional offer via email during your birthday month. This usually grants 15% to 20% off a single purchase.
