OURA Ring Sale Dates (2026) | Year-Round Sales Calendar

You'll find the deepest price cuts during Black Friday and Amazon Prime Day. Depending on the model, prices drop by $50 to $150. During recent summer events, older generations saw base models discounted by nearly 50%.

No. The basic finishes like Silver and Black normally see a standard price drop. Premium finishes, such as Gold and Rose Gold, usually receive larger overall dollar discounts, though they still cost more at checkout.

You get your first month of the Oura Membership for free, regardless of any hardware markdowns. After that trial ends, you must pay the standard $5.99 monthly fee to access your personalized health insights.

Yes. When you buy during a promotion, the site charges you the discounted price immediately. They ship a free sizing kit first, and you simply log back in to confirm your size before they send the actual device.

Absolutely. US buyers can use pre-tax health savings accounts to purchase the tracker. This rule applies year-round, meaning you can easily stack those tax benefits with major holiday discounts.

No. Freshly released generations are strictly excluded from major e-commerce events right after launch. If you want their latest technology, you'll pay full retail price for at least the first few months.

Yes. Authorized retail partners like Best Buy, Target, and Amazon consistently mirror the exact same Black Friday and Cyber Monday pricing you'll find on the main Oura site.

Yes. The company partners with ID.me to give a 10% discount to verified students, teachers, active military, veterans, and medical workers. You can claim this standard price cut any time of the year.

Yes. If you own a previous generation, they periodically send targeted upgrade offers directly to your registered email account.

Yes. You can split your discounted cart total into monthly installments using Affirm at checkout. The financing option works perfectly with limited-time sales, provided you meet the payment provider's credit requirements.