Selfridges Sale Dates (2025) | Year-Round Sales Calendar

Selfridges has two major sales each year. The Summer Sale starts in mid-June (around June 17) and the Boxing Day Sale begins on December 26.

These are the biggest discount events with up to 50% off luxury items across fashion, beauty, homeware, and accessories. Both sales are available online and in-store.

No, Selfridges doesn't officially participate in Black Friday. Instead, they run their own seasonal sale called “Christmas Comes Early” that starts in mid-November.

This pre-Christmas sale offers discounts across all departments with similar timing to Black Friday weekend. Expect deals to appear throughout November as the holiday season approaches.

Discounts typically range from 10% to 50% off during major sales. The Summer Sale and Boxing Day Sale offer up to 50% off across most departments.

Ongoing seasonal sales usually feature 10-40% off on specific categories like shoes, knitwear, beauty products, and home items. Designer items occasionally go up to 75% off during clearance periods.

Yes, all Selfridges sales are available both online at selfridges.com and in their physical stores located in London (Oxford Street), Birmingham, and Manchester (Trafford Centre and Exchange Square).

You can shop from anywhere with the same discounts. However, Boxing Day tends to attract large crowds at physical locations, with stores opening as early as 9-10 AM for eager shoppers.

Yes, but with conditions. Sale items can be returned within 14 days for exchange or store credit only – not full refunds. Full-price items get a 28-day return window with refund options.

Yes, students can get discounts at Selfridges by verifying their student status through platforms like Student Beans or UNiDAYS. The discount amount varies by promotion.

Some exclusions apply to sale items and certain luxury brands. You'll need to provide proof of enrollment through an educational email address or student ID to access these offers.

Sign up for the Selfridges newsletter to receive early sale notifications and exclusive offers. You can also join the Selfridges Unlocked loyalty program for priority access.

Loyalty members often get first access to major sales, new product launches, and special events. The newsletter is free and provides updates on upcoming promotions and discount codes.

Selfridges Unlocked is a free loyalty program that uses digital keys earned through purchases and in-store experiences like dining or visiting the cinema.

Members get benefits including free delivery on orders over £150, early access to sales and events, monthly prize draws, and invitations to exclusive experiences. The digital key is added to your phone's wallet via QR code.

Selfridges occasionally offers promotional discount codes through their newsletter and loyalty program. Current promotions can include up to 50% off in various categories.

However, they don't typically offer price matching with other retailers. The best way to save is by shopping during their major sales and using newsletter codes when available.

The absolute best times are the Summer Sale (mid-June through August) and Boxing Day Sale (December 26 onwards), both offering up to 50% off luxury items.