Soma Intimates Sale Dates (2026) | Year-Round Sales Calendar

The two heaviest discount events of the year are the Summer Semi-Annual Sale (late June into early July) and the Winter Semi-Annual Sale (starting December 24 into early January). Both go up to 70% off. Outside those two windows, Soma runs solid deals around Memorial Day, Labor Day, and Black Friday.

It's Soma's store-wide clearance event, held twice a year. Markdowns go as deep as 70% off across bras, panties, sleepwear, lounge, swimwear, and apparel. During past events, bras dropped to as low as $14.99 and panties hit 70% off when you buy 7 or more pairs. It runs both online and in US stores for roughly two weeks per cycle.

Yes. Soma's Black Friday event spans the full holiday weekend and has previously offered up to 40% off plus in-store doorbusters. The event typically stretches through the following Monday with Cyber Monday deals leaning toward online-exclusive promotions on apparel, sleepwear, and intimates.

Soma consistently participates in Memorial Day (late May), Labor Day (early September), and Black Friday. Valentine's Day and Mother's Day bring themed gift collections with accompanying discounts. Memorial Day has historically delivered some of the sharpest bra pricing outside of the Semi-Annual Sale windows.

Love Soma Rewards (now Rewards+) is Soma's free loyalty program. Members earn points on every purchase and receive $5 in rewards for every 500 points accumulated. Points can be redeemed both online and in-store. Members also get free shipping on qualifying orders and early access to certain promotions — without paying any membership fee.

Most core categories are covered — bras, panties, sleepwear, lounge, dresses, and swimwear. However, certain styles are excluded, such as Bodify bras, strapless Enbliss styles, TellTale bralettes, third-party brand products, and bra accessories. Always check the individual product page during the event to confirm it carries the sale price.

Quite frequently. Soma runs rotating shorter promotional windows roughly every two to three weeks throughout the year, with discounts shifting between categories — sometimes bras, other times sleepwear or panties. Shoppers who follow the brand regularly note that a sale of some kind is almost always running, even if the discount depth varies.

Yes. Soma adjusts prices on a one-time basis if the price drops within 14 days of your original purchase. For in-store purchases, bring your original receipt to a Soma boutique to request the adjustment.

Soma ships internationally via soma.com, so shoppers outside the US can access online sale prices during most events. That said, Soma has no physical stores outside the United States, and the Rewards+ loyalty program is US-exclusive. International orders may be subject to import duties and local taxes.

Not always. While most major sale events run simultaneously online and in-store, in-store doorbusters — especially during Black Friday — are sometimes exclusive to physical locations. Conversely, certain online-only flash promotions do not extend to boutiques. Checking both channels during a sale event often reveals deals you'd otherwise miss.