Here’s a quick look at Sports Direct UK’s current and upcoming main sales in 2025. Dates may change, so check the official site for the latest updates.

Sports Direct Sale Calendar 2025

SHOP NOW
❄️

January

New Year's Day Sale
Major discounts on fitness gear & athletic wear – January 1st
January Clearance
Up to 70% off winter sports equipment – All January
Blue Monday Sale
Special promotions on sportswear – January 20th
SHOP NOW
💝

February

End of Season Winter Sale
Final reductions on remaining winter stock – Late February
Valentine's Day Promotions
Gift-focused offers on sportswear & accessories – Around February 14th
SHOP NOW
🌸

March

Spring Collection Launch
Introductory offers on new spring activewear – Mid-March
Easter Prep Sale
Early discounts building up to Easter – Late March
SHOP NOW
🌷

April

Easter Sale
Discounts on kids' sportswear & outdoor equipment – Early April
Running Footwear Promo
Special offers on Nike, Adidas & PUMA running shoes – Mid-April
SHOP NOW
🌺

May

Bank Holiday Sale
Deals on camping & outdoor equipment – Early May
Summer Prep Sale
Reductions on swimwear & beach accessories – Late May
SHOP NOW
☀️

June

Summer Sale Launch
Up to 70% off on summer collections – Early June
SHOP NOW
🏖️

July

Mid-Summer Clearance
Up to 70% off – final reductions on seasonal items – All July
SHOP NOW
🎒

August

🔥 Back to School Sale
Comprehensive sale on shoes, bags, sportswear & stationery – All August
SHOP NOW
🍂

September

Autumn Collection Launch
Introductory offers on autumn/winter ranges – Early September
End of Summer Clearance
Final markdowns on remaining summer stock – All September
SHOP NOW
🎃

October

Autumn Essentials Sale
Up to 70% off autumn clothing & footwear – All October
Clearance Events
Extra 20% off clearance orders with promo codes.
SHOP NOW
🛍️

November

Pre-Black Friday Deals
Early access deals building up to Black Friday – Mid-November
🔥 Black Friday Sale
Up to 90% off on all categories – Friday, November 28th
SHOP NOW
🎄

December

Cyber Monday
Extended Black Friday offers – Monday, December 1st
Christmas Sale
Pre-Christmas promotions & gift deals – Mid-December
🔥 Boxing Day Sale
Up to 70% off – Biggest sale of the year! – December 24th-26th
Year-End Clearance
Final clearance before new year inventory – Late December

Sale Categories

Winter Sales
Major Sale Events
Spring Events
Summer Sales
Autumn Sales
Holiday Sales
Clearance Events
Regular Sale
💡 Saving Tips: Sports Direct offers Daily Deals with up to 90% off selected items! Don't forget their year-round Outlet Section with savings up to 70% off. Students get 10% off through Student Beans and Unidays. Check back regularly for the best deals on top brands like Nike, Adidas, PUMA & more!
Disclosure: This post may contain affiliate links. We earn commissions from purchases at no extra cost to you.

Sports Direct Sales FAQ

1

When is Black Friday at Sports Direct and what discounts can I expect?

Black Friday happens on the last Friday of November each year. Sports Direct offers up to 90% off on men's, women's, and kids' clothing, footwear, accessories, and sports equipment across all departments.

The sale continues into Cyber Monday with extended deals. Pre-Black Friday deals usually start appearing in mid-November, so you can score early discounts before the main event.

2

Does Sports Direct have a student discount?

Yes! Students get 10% off full-price items when they verify their status through Student Beans, UNiDAYS, or VC Students. All currently enrolled university students are eligible, including distance learning, part-time, and mature students.

You just need a valid university email address to verify. Keep in mind that the student discount only applies to full-price items and cannot be combined with other promotional codes.

3

How long do I have to return items at Sports Direct?

For online purchases, you have 14 days from receiving your order to notify Sports Direct about a return, and another 14 days to send items back. In-store purchases can be returned within 28 days at any store location for a credit note or exchange.

Tip: Items must be unworn, unwashed, and have all original tags attached. Personalised items and certain hygiene-sensitive products cannot be returned. Online purchases must be returned by post – you cannot return them in-store.
4

Does Sports Direct offer free delivery?

No, Sports Direct charges £4.99 for standard delivery (3-7 days) and £7.99 for express delivery (48 hours). Click & Collect to participating UK stores also costs £4.99, but you'll receive a £5 store voucher on orders over £100.

The voucher can be used on your next in-store purchase. Orders must be collected within 10 days during store opening hours, and you'll need your collection ready email, order number, and valid ID.

5

When is the Boxing Day sale at Sports Direct?

The Boxing Day sale typically starts around December 24th-26th and is one of the biggest sales of the year. You can expect up to 70% off, with average discounts around 36% across all categories.

This is a great time to grab sports equipment, winter clothing, and footwear at heavily discounted prices. The sale often extends into the New Year period with continued clearance events.

6

What's the difference between the Sale section and the Outlet section at Sports Direct?

The Outlet section is permanent with year-round savings of up to 70-80% off on sportswear and fashion brands. It features clearance items, out-of-season products, and overstocked merchandise from top brands like Nike, Adidas, and PUMA.

The Sale section features seasonal markdowns and rotating promotions based on current inventory. Both sections offer great deals, but the Outlet tends to have the deepest discounts on slightly older stock.

7

Can I use multiple discount codes at Sports Direct?

No, you can only use one promotional code per purchase at checkout. Sports Direct does not allow stacking or combining multiple discount codes on the same order.

If you have multiple codes, you'll need to choose the one that gives you the biggest discount. To use multiple codes, you would need to place separate orders, but keep in mind that each order will have its own delivery charge.

8

Does Sports Direct have Daily Deals?

Yes! Sports Direct offers Daily Deals with up to 90% off on selected items that change every day. You can find these on their dedicated Daily Deals page on the website.

Tip: Check the Daily Deals section regularly for the best bargains. Items sell out quickly, so if you see something you like at a great price, grab it fast before it's gone.
9

When is the Sports Direct summer sale?

The summer sale launches in early June and continues through July with discounts up to 70% off on summer collections. This includes swimwear, beach accessories, summer sportswear, and outdoor equipment.

The Mid-Summer Clearance in July offers final reductions on remaining seasonal items. It's the perfect time to stock up on summer essentials at rock-bottom prices before autumn inventory arrives.

10

Can I return online purchases to a Sports Direct store?

No, online purchases must be returned by post using the returns form and label available in your online account. Store purchases can only be returned to physical stores – not through postal returns.

This separation of return channels means you'll need to plan accordingly based on where you made your purchase. Returns by post typically cost £4.99, so factor this into your decision when ordering online.