Here’s a quick look at Sun Bum's current and upcoming main sales in 2026. Dates and sales may change, so check the official site for the latest updates.

Sun Bum Sale Calendar 2026

Quick Monthly Sales Summary

For quick reference, here is the simplified version of the calendar below:

Winter BundlesOngoing
End of Summer ClearanceAll Month
Spring Break PrepMid-March
Trust The Bum TourApril Kickoff
Memorial Day WeekendLate May
Smells Like SummerEarly June
Prime DayMid-July
Late Summer ClearanceLate August
Labor DayEarly September
Fall TransitionOngoing
Black Friday & Cyber MondayLate November
Boxing DayDec 26 Onward
VIEW OFFERS

January

Winter Bundles
Ongoing
Buy pre-packaged kits directly from the site and you'll get an automatic 10% discount.
GlobalDirect
VIEW OFFERS
🏄‍♂️

February

End of Summer Clearance
All Month
AU and NZ retail partners slash remaining peak-season stock up to 50%.
ANZRetail Partners
VIEW OFFERS
🌴

March

Spring Break Prep
Mid-March
US beauty retailers like Ulta launch early sun care markdowns so you're ready for spring break.
USRetail Partners
VIEW OFFERS
🚐

April

Trust The Bum Tour
April Kickoff
Brand pop-up trucks tour the US handing out physical freebies. You won't find digital price drops here.
USDirect
VIEW OFFERS
🏖️

May

Memorial Day Weekend
Late May
Authorized retailers drive 20-30% discounts. The official site hosts community events instead.
USRetail Partners
VIEW OFFERS
☀️

June

Smells Like Summer
Early June
The official site gives away free gear like towels and air fresheners when you purchase.
GlobalDirect
VIEW OFFERS
🌊

July

Prime Day
Mid-July
Amazon drops prices up to 30% on top sprays and lotions. It's the deepest discount of the year.
GlobalRetail Partners
VIEW OFFERS
🛒

August

Late Summer Clearance
Late August
Pharmacies and surf shops clear out their summer inventory.
GlobalRetail Partners
VIEW OFFERS
🎒

September

Labor Day
Early September
Major US retail partners offer 15-25% off end-of-season stock.
USRetail Partners
VIEW OFFERS
🍂

October

Fall Transition
Ongoing
The brand pivots to lip care and hair recovery. Grab their standard bundle deals.
GlobalDirect
VIEW OFFERS
🖤

November

Black Friday & Cyber Monday
Late November
The official site drops prices by 20%. Retail partners push discounts up to 30%.
GlobalDirectRetail Partners
VIEW OFFERS
🎁

December

Boxing Day
Dec 26 Onward
ANZ retail partners kick off their summer peak with 20-25% markdowns.
ANZRetail Partners

Reference Guide

Sale Categories
Direct Events
Retailer Sales
Major Holiday Events
Clearance Sales
Purchasing Channels & Regions
Global: Available across primary markets
US: United States market focus
ANZ: Australia & New Zealand focus
Direct: Official Sun Bum website
Retail Partners: Amazon, Ulta, Surf Shops
Disclosure: This page may contain affiliate links. We earn commissions from purchases at no extra cost to you.

Sun Bum Sales FAQ

1

Are there discounts for essential workers and students?

Yes. Sun Bum provides a solid 15% discount for military members, healthcare professionals, teachers, and students. You just need to verify your status through their partner portal at checkout to unlock your savings.

2

How do I get free shipping on my order?

You earn free standard delivery on any purchase that clears the $35 mark within the contiguous United States. If your cart falls below that total, or if you live in places like Hawaii or Alaska, expect to pay flat-rate shipping fees.

3

Do pre-made bundles save me cash?

Absolutely. Whenever you grab their curated kits—like the Day Tripper or Premium Care sets—you automatically knock 10% off the total price compared to buying those same sunscreens individually.

4

Where can I find the deepest price cuts?

You'll actually find the steepest markdowns at third-party sellers rather than the official site. Retailers like Amazon and Ulta regularly drop prices by up to 30% during their own major summer and beauty events.

Tip: Wait for Amazon's Prime Day in mid-July if you want to stock up on sprays and lotions at the lowest prices of the year.
5

Does joining The Bum Club give me immediate savings?

Not exactly. Instead of instant cash off, you earn “bananas” (points) for purchases and activities. Every 10 bananas equals $1 off future orders, and hitting higher tiers unlocks physical freebies and brand partner discounts.

6

Is there a discount if I put my sunscreen on auto-ship?

Yes. Setting up a recurring delivery directly through their website shaves a permanent 10% off your total. It also guarantees you never run out of SPF right before a beach trip.

7

Does Sun Bum price match other stores?

No, they don't honor competitor pricing. The official website maintains its own strict pricing structure and won't lower your cart total just because Target or Amazon is running a flash sale on the same bottle.

8

What's their policy on holiday promotions?

During events like Memorial Day, the main site prefers handing out free promotional merchandise—like custom air fresheners or towels—with your purchase rather than slashing the actual retail prices of the sunscreen.

9

Do they discount their hair and lip care lines?

Yes. When they finally run their sitewide Black Friday event, the 20% markdown covers almost everything they make. That includes their entire catalog of shampoo, lip balms, and after-sun recovery gear.

10

When do Australian shoppers get the best deals?

Late December through February is prime time. Boxing Day kicks off the savings, followed by deep end-of-summer clearance markdowns from local pharmacies and surf shops.