Here’s a quick look at Superdry's current and upcoming main sales in 2026. Dates and sales may change, so check the official site for the latest updates.

Superdry Sale Calendar 2026

Quick Sales Summary (Text Version)

For quick reference, here is the text version of the calendar below:

Boxing Day / January SaleUp to 70% off sitewide – Late December into January
Ongoing Sale & OutletYear-round discounts – Always available
Final ReductionsUp to 80% off winter clearance – Early to mid-February
Ongoing Sale & OutletYear-round discounts – Always available
Ongoing Sale & OutletYear-round discounts on carryover stock
Ongoing Sale & OutletPre-spring reductions on select items
🔥 Mid-Season SaleUp to 70% off + free UK delivery – Late May
Ongoing Sale & OutletYear-round discounts – Always available
Summer SaleUp to 60% off summer collection – June
Mid-Year SaleOnline promotions on select items – Early June
Summer Sale ContinuesDeep markdowns on seasonal styles – July
Ongoing Sale & OutletYear-round discounts – Always available
End-of-Summer ReductionsLate-summer markdowns on select items – August
Winter SaleUp to 50% off winter collections – August
Ongoing Sale & OutletTransitional reductions while autumn stock arrives
Autumn PromotionsUp to 70% off at select outlets – October
Ongoing Sale & OutletYear-round discounts – Always available
🔥 Black Friday / Cyber MondayUp to 70% off sitewide – Late November
Pre-Christmas PromotionsGifting promotions and select discounts – Early to mid-December
🔥 Boxing Day Sale StartUp to 70% off – Starts December 24-26
SHOP NOW
❄️

January

Boxing Day / January Sale
Up to 70% off sitewide – Late December into January
UK Priority
Ongoing Sale & Outlet
Year-round discounts – Always available
Global
SHOP NOW
🎯

February

Final Reductions
Up to 80% off winter clearance – Early to mid-February
Select Markets
Ongoing Sale & Outlet
Year-round discounts – Always available
Global
SHOP NOW
🌸

March

Ongoing Sale & Outlet
Year-round discounts on carryover stock
Global
SHOP NOW
🌿

April

Ongoing Sale & Outlet
Pre-spring reductions on select items
Global
SHOP NOW
🌺

May

🔥 Mid-Season Sale
Up to 70% off + free UK delivery – Late May
UK Priority
Ongoing Sale & Outlet
Year-round discounts – Always available
Global
SHOP NOW
☀️

June

Summer Sale
Up to 60% off summer collection – June
Global
Mid-Year Sale
Online promotions on select items – Early June
Asia Markets
SHOP NOW
🏖️

July

Summer Sale Continues
Deep markdowns on seasonal styles – July
Global
Ongoing Sale & Outlet
Year-round discounts – Always available
Global
SHOP NOW
🎒

August

End-of-Summer Reductions
Late-summer markdowns on select items – August
Global
Winter Sale
Up to 50% off winter collections – August
Australia
SHOP NOW
🍂

September

Ongoing Sale & Outlet
Transitional reductions while autumn stock arrives
Global
SHOP NOW
🎃

October

Autumn Promotions
Up to 70% off at select outlets – October
Select Outlets
Ongoing Sale & Outlet
Year-round discounts – Always available
Global
SHOP NOW
🛍️

November

🔥 Black Friday / Cyber Monday
Up to 70% off sitewide – Late November
Global
SHOP NOW
🎄

December

Pre-Christmas Promotions
Gifting promotions and select discounts – Early to mid-December
Varies by Region
🔥 Boxing Day Sale Start
Up to 70% off – Starts December 24-26
UK Priority

Reference Guide

Sale Categories
Winter Sales
Major Events
Spring Sales
Summer Sales
Clearance Sales
Ongoing Sale
Regional Availability
UK Priority: UK-originated events
Global: Available worldwide
US: United States
Australia: Southern hemisphere timing
Asia: Asia-Pacific markets
Select: Specific regions/outlets
💡 Tip: Major events include Boxing Day/January Sale (up to 70% off), Black Friday/Cyber Monday, and Mid-Season Sales. The brand maintains year-round Sale & Outlet sections globally for ongoing discounts. Regional variations apply for US, Australia, and Asia markets.
Disclosure: This post may contain affiliate links. We earn commissions from purchases at no extra cost to you.

Superdry Sales & Offers FAQ

1

When are Superdry's biggest sales?

The biggest sales happen around Boxing Day/January (up to 70% off) and Black Friday/Cyber Monday. Other major events include the Mid-Season Sale in late May with up to 70% off plus free UK delivery, and Summer Sales starting in June.

2

What's the return policy?

Return policies vary by region. In the UK and most markets, you can return items within 14-30 days in original condition with tags attached. In Australia, the window is 28 days.

Important: Sale items are typically not returnable. Full-priced items can be returned, but discounted purchases usually cannot be exchanged or refunded. You can return online orders to a store in some regions or use an online returns portal.

3

How much does shipping cost?

Shipping costs depend on your location:

  • UK: Standard delivery is £3.99 (Click & Collect is free)
  • Australia: $9.95 on orders under $99 AUD (free on $99+)
  • US & International: Varies by region and order value

Check your local Superdry site at checkout for exact fees, as they change by location.

4

Is there free shipping available?

Free shipping availability varies by region. In Australia, you get free shipping on orders $99 AUD and above. Some regions occasionally offer free shipping promotions during major sale events like Black Friday.

In the UK, Click & Collect is always free. Check during major sales events and sign up for their email list to catch free shipping offers when they happen.

5

Do students get a discount?

Yes! Superdry offers student discounts through verification platforms like UNiDAYS. Discounts typically range from 10-20% off full-price items, depending on the offer and platform.

Student discounts usually don't apply to sale items. Verify your student status through UNiDAYS, Student Beans, or Student Wow Deals to access your discount.

6

How often does Superdry have sales?

Superdry runs sales year-round. Beyond major events like Boxing Day and Black Friday, there are seasonal sales in January, May (Mid-Season), June-July (Summer), and periodic clearance events.

The brand also maintains permanent Sale and Outlet sections on their website with discounted stock between major events. You can find something on sale almost any time of year.

7

What's included in the Mid-Season Sale?

The Mid-Season Sale typically runs in late May and offers up to 70% off on selected items. In the UK, this sale often includes free delivery.

The sale covers jackets, hoodies, t-shirts, jeans, and other seasonal items. It's one of the best times to grab spring/summer stock at deep discounts before the summer season fully arrives.

8

Can I return sale items?

No, sale items are not returnable in most regions. Returns are typically only available for full-priced items in original condition with tags attached.

Tip: Always check the item's original price before returning. If you bought something on sale, you won't be able to return it, so make sure about your purchase before checking out.
9

Where is Superdry originally from?

Superdry is a British clothing brand founded in 2003, blending vintage Americana with Japanese graphics and UK styling. The brand is based in the UK and operates globally with stores and online shops across Europe, North America, Australia, and Asia.

10

Does Superdry have a loyalty rewards program?

Superdry is actively developing loyalty programs to reward regular customers with meaningful benefits. The program details are evolving, so the best way to stay updated is to check the brand's official website for your region.

In the meantime, signing up for their email newsletter keeps you informed about upcoming sales, exclusive offers, and new collections. It's worth doing to catch early access to major sales events.