Here’s a quick look at Sweaty Betty's current and upcoming main sales in 2026. Dates and sales may change, so check the official site for the latest updates.

Sweaty Betty Sale Calendar 2026

Quick Monthly Sales Summary

For quick reference, here is the simplified version of the calendar below:

Winter SaleStarts January 1
Winter Clearance WatchAll Month
Mid-Season SaleMid March
Archive SaleVerified Annual Event
Insider Event WatchMid May
Summer Sale WatchMid June
End-of-Season WatchMid-to-Late July
Late-Summer ClearanceAll Month
New-Season LaunchAll Month
Black Friday PreviewLate October
Black Friday EventVerified Major Event
Year-End SaleLate December Onward
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❄️

January

Winter Sale
Starts January 1
Deep post-holiday discounts. You'll save big on winter leggings, coats, and base layers.
UKUSEU
VIEW OFFERS
🧥

February

Winter Clearance Watch
All Month
Final winter markdowns. It's your last chance for seasonal stock before spring arrivals hit the store.
Global
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🌱

March

Mid-Season Sale
Mid March
Spring refresh window. Grab mid-season markdowns on activewear essentials and tops.
UKUS
VIEW OFFERS
🛍️

April

Archive Sale
Verified Annual Event
Major price drops on last-chance styles and archive favourites. They'll sell out fast.
UKUSEU
VIEW OFFERS
🗝️

May

Insider Event Watch
Mid May
Members-only focus. Sign up for Insider status so you don't miss early members-only offers.
GlobalInsiders
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☀️

June

Summer Sale Watch
Mid June
Early summer markdowns. Look for seasonal activewear price drops and lightweight gear.
UKUS
VIEW OFFERS
🩳

July

End-of-Season Watch
Mid-to-Late July
Mid-summer clear-out. Expect deep cuts on summer collections and warm-weather essentials.
GlobalOnline
VIEW OFFERS
🎒

August

Late-Summer Clearance
All Month
Final summer stock. Grab run shorts and light layers before they're gone entirely.
Global
VIEW OFFERS
🍂

September

New-Season Launch
All Month
Autumn collections drop. Major sales pause, but check the permanent Archive section for quiet additions.
Global
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October

Black Friday Preview
Late October
Prep month. Register as an Insider so you're ready for early Black Friday access next month.
GlobalInsiders
VIEW OFFERS
🖤

November

Black Friday Event
Verified Major Event
It's the biggest sale of the year. Insiders get early access. Applies online and in participating stores.
UKUSEU
VIEW OFFERS
🎁

December

Year-End Sale
Late December Onward
Holiday gifting flows into post-Christmas clearance. Winter sales typically launch late December.
UKUSEU

Reference Guide

Sale Categories
Winter Sales
Major Events
Spring Sales
Summer Sales
Watch Windows
Regional & Access Availability
Global: Available on all storefronts
UK: United Kingdom priority
US: United States storefront
EU: European storefronts
Insiders: Free account required
Online: Website exclusive
In-Store: Retail locations
Disclosure: This post may contain affiliate links. We earn commissions from purchases at no extra cost to you.

Sweaty Betty Sales FAQ

1

Does Sweaty Betty have regular sales throughout the year?

Yes. A few confirmed events happen annually. The January Winter Sale starts right after New Year's. A Mid-Season Sale lands around March, and the Archive Sale runs every spring. Black Friday in November represents their biggest event. Otherwise, the permanent Archive section carries discounted past-season styles year-round.

2

When's the absolute best time to buy Sweaty Betty gear?

November's Black Friday event brings the deepest discounts, dropping prices up to 60% across the site. January serves as a strong runner-up, with post-holiday clearance hitting similar markdowns on winter leggings and layers.

3

What perks do Sweaty Betty Insiders get during sales?

Insiders receive early access to major events like Black Friday, letting them grab top items before the public. The free loyalty program also includes zero-minimum free standard delivery on every order and a 50% discount during your birthday month. You just need an email address to join.

4

How does the Sweaty Betty Black Friday sale work?

It's their biggest annual markdown, running online and in participating retail stores across the US, UK, and EU. Discounts reach up to 60% off. Members unlock the event a few days early, giving them first pick on fast-selling inventory.

5

How much money do you actually save during these events?

It depends on the season. Mid-season and spring markdowns generally land around 30% to 50% off. Black Friday and January clearance push to 60% off. You'll find the deepest price cuts by checking the Archive section, where older stock gets additional reductions stacked on top of already-lowered prices.

6

Does the website have a permanent clearance section?

Yes. The Archive Sale stays live on the site permanently. It stocks past-season styles at reduced prices with no time limit. During bigger events, Archive items occasionally receive extra price cuts.

7

Can college students get a Sweaty Betty discount?

Yes. Students unlock a 20% discount on full-price items through Student Beans after verifying their status. This offer applies strictly to full-price products and won't stack with sale prices or other active promotions. Recent graduates can also apply via Grad Beans.

8

Do fitness professionals receive special pricing?

Yes. Personal trainers, yoga instructors, and sports coaches qualify for 30% off full-price items. You must submit proof of a valid fitness certification online. Once approved, the brand links the discount directly to your account.

Tip: This perk works for personal use only. It doesn't apply to sale items or combine with other offers, meaning you'll get the most value using it on new arrivals.
9

Are the sales online-only or in stores too?

Both, but inventory differs. Major events like Black Friday run online and inside participating retail stores, though local stock varies heavily. Smaller seasonal drops and the Archive Sale operate primarily online. Check with your local shop directly before making a trip.

10

Do you get free shipping when shopping a sale?

Insiders always get free standard delivery, regardless of whether they buy full-price or clearance items. Non-members must reach a minimum order threshold, like $75 or £75. Free shipping occasionally extends sitewide during massive events, but joining the free Insider program guarantees it every time.