Tonies Sale Dates (2026) | Year-Round Sales Calendar

Black Friday is the biggest confirmed sale window — Tonies runs dedicated promotion pages in Germany, the UK, France, and Australia every year. Amazon Prime Day (mid-July) is the second-biggest window, with Toniebox starter bundles seeing steep cuts. Amazon's October event (Prime Big Deal Days) is also a strong period, especially for UK shoppers.

Yes. Tonies has confirmed, dedicated Black Friday pages across multiple storefronts — Germany, the UK, France, and Australia have all run them. Deals focus on bundles, starter sets, and selected markdowns. Some countries extend the event into a full Black Week.

Exact offers and dates shift each year, so check your country's official Tonies storefront directly as late November approaches. Germany tends to be first with announcements, as it is the brand's home market.

The most reliable starting point is the official Tonies storefront for your country — each one (US, UK, Germany, France, Australia, Canada) carries its own “Sale” or “Sales & Promotions” section with rotating deals updated in real time.

US shoppers also find strong Tonies discounts on Amazon and Target during big retail events. Amazon is particularly good for Toniebox starter bundles, while Target occasionally runs its own Tonies promotions through its loyalty programme.

On official Tonies storefronts (confirmed on the US and Australia sites), the tiered structure works like this: buy 3 or more Tonies together and get 10% off. Add more Tonies to the same order and the saving grows to up to 15% off. Accessories — like headphones and protective cases — can receive up to 20% off when added to the same bundle.

Yes — on the US storefront, the Tonies subscription delivers 2–3 Tonies per shipment on a schedule you pick: monthly, every 2 months, or every 3 months. Each shipment comes with a 10–20% discount off the normal price and free standard shipping. The bigger and more frequent your plan, the higher the saving.

A gift subscription option is also available — 2 Tonies per month for 6 months, curated by age group (3–4 or 5–6 years). Your child never gets the same Tonie twice.

Yes, meaningfully. Each Tonies country storefront sets its own prices and runs its own promotions. A Black Friday deal in Germany can look entirely different from the UK or French offer that same week. Australia and Canada each have their own dedicated sale pages, and the EU storefront handles multiple European markets under a separate structure.

Always shop via your local Tonies storefront rather than a generic tonies.com link — you'll see region-specific pricing, local currency, and deals that may not appear elsewhere.

Yes — but currently only in Germany. Tonies runs an official Preloved Toniebox programme, where used boxes are professionally refurbished using original Tonies parts, then sold below the price of a new starter set. Every Preloved unit ships with a full 2-year warranty.

Note: the Preloved box does not include a charger or a Creative-Tonie by default. Both can be added at a reduced price during checkout. Minor cosmetic marks (small scratches, light wear on fabric) are normal and disclosed upfront — the electronics and battery are restored to full working condition.

The biggest savings show up on Toniebox starter sets — the box plus one or more Tonie figures bundled together. During Black Friday and Prime Day, these bundles see the steepest cuts. Individual Tonie audio figures appear in the rotating Sale sections year-round, with selections changing as stock clears.

Accessories — headphones, protective carrying cases, and wall chargers — pop up in clearance and bundle deals too. Creative-Tonies (the customisable blank figures) also appear on sale pages from time to time, particularly on the German and US storefronts.

Amazon delivers some of the deepest Tonies cuts during its tentpole events. At Prime Day 2025, a Toniebox starter bundle (box plus multiple Tonies) dropped to $99.99 from $179.95 — roughly 44% off. Amazon's October Prime Big Deal Days event has also delivered confirmed UK Toniebox deals.

Outside those events, Amazon's everyday pricing on individual Tonies and accessories can still undercut the official store price. Cross-checking both before you buy is a reliable way to land the better deal.

Yes — on the US storefront, Tonies partners with ID.me to offer 20% off for eligible teachers, military members, nurses, and healthcare workers. Verification happens through the ID.me platform, and the discount is applied to your order once confirmed.