Hereโs a quick look at Ulta Beauty's current and upcoming main sales in 2025. Dates may change, so check the official site for the latest updates.
Ulta Beauty Sale Calendar 2025
January
February
March
April
May
June
July
August
September
October
November
December
Sale Categories
Ulta Beauty Sales FAQ
When is Ulta's 21 Days of Beauty sale?
This popular event happens twice a year – in March (early to late March) and late August through mid-September. Each event runs for three weeks with daily 50% off deals on different prestige products.
Diamond and Platinum members get early access one day before the official start. Deals change daily at midnight Central Time, and some products also have weekly deals that last seven days.
Can I stack coupons at Ulta Beauty?
No, you can only use one coupon code per purchase when shopping online or in-store. However, you can combine your coupon with points redemption, bonus points offers, and free gift with purchase promotions.
The only stackable coupon is your birthday gift, which works with other offers. If you have multiple coupons, consider splitting your order into separate transactions to use each one.
Do Ulta Beauty points expire?
It depends on your membership level. Regular members' points expire at the end of the quarter, one year after earning them. The key dates are March 31, June 30, September 30, and December 31.
What are the best sale days at Ulta Beauty?
The biggest sales are the 21 Days of Beauty (March and August/September) with 50% off prestige brands, Black Friday with 40-60% off and doorbusters, and National Lipstick Day (July 29) with up to 40% off lipsticks.
The Love Your Skin Event (late December to mid-January) and Jumbo Love haircare sales (also late December through January) are excellent for skincare and haircare products with daily 50% off deals and up to 45% off liter-sized products.
How does the Ulta Beauty Rewards program work?
It's completely free to join. Members earn 1 point per $1 spent, Platinum members (who spend $500/year) earn 1.25 points per dollar, and Diamond members (who spend $1,200/year) earn 1.5 points per dollar.
You can redeem points for discounts: 100 points = $3 off, 500 points = $17.50 off, 2000 points = $125 off. Higher tiers also get early sale access, bonus point events, and exclusive gifts. It's worth joining if you shop at Ulta regularly.
Which brands are excluded from Ulta coupons?
Most percentage-off coupons exclude prestige brands like Chanel, MAC, NARS, Fenty Beauty, Lancรดme, bareMinerals, Anastasia Beverly Hills, and Kylie Cosmetics. All fragrance brands are also typically excluded.
However, some prestige brands do participate in special member savings events where Diamond members get 20% off all brands including prestige. Check the coupon exclusions list on Ulta's website before shopping.
When is Ulta's Black Friday sale?
Black Friday deals typically start online in late November (usually November 22-23) and continue through the weekend. The sale features 40-50% off many brands with doorbusters up to 60-80% off select items.
Can I use Ulta coupons on sale items?
Yes, in most cases you can use coupons on items already on sale, unless the coupon specifically excludes sale items. However, coupons typically exclude prestige brands, fragrance, and certain brand exclusions listed in the fine print.
During major events like 21 Days of Beauty, the 50% off sale prices usually can't be combined with additional percentage-off coupons, but you can still use points and get free gifts with purchase.
What is Ulta's Diamond and Platinum Appreciation Day?
This special event happens in August (typically August 11-12) exclusively for Diamond and Platinum members. Members earn 10x points on select brands and 5x points on everything else, plus get access to exclusive free gifts with purchase.
It's one of the best bonus points events of the year and a great time to stock up on your favorite products while earning rewards faster.
How often does Ulta have major sales?
Ulta has major sales throughout the year including Love Your Skin (January), 21 Days of Beauty (March and August/September), Spring Haul (late March/early April), National Lipstick Day (July 29), Fall Haul (late September/early October), and Black Friday (November).
There's usually at least one significant sale event each month, plus member-exclusive promotions and bonus point events. Sign up for email and text alerts to never miss a deal.

