Here’s a quick look at Tissot's current and upcoming main sales in 2026. Dates and sales may change, so check the official site for the latest updates.

Tissot Sale Calendar 2026

Quick Monthly Sales Summary

For quick reference, here is the simplified version of the calendar below:

New Year ClearanceEarly to Mid-January
Lunar New Year SpecialsLate Jan / Early Feb
Valentine’s Day GiftsFirst Half of Month
Spring Collection LaunchesAll Month
MotoGP Season StartEarly Spring
Mother’s Day & Memorial DayMid to Late May
Father’s Day & GraduationsFirst Half of Month
Tour de France MarketingLate June
Mid-Year Retail SalesMid-July
End of Summer LullAll Month
Fall Retail RestockAll Month
NBA Season Tip-OffLate October
Black Friday EventBlack Friday Weekend
Cyber MondayFollowing Monday
Holiday Gifting SeasonThrough Dec 24
Boxing Day / Year-EndDec 26 Onward
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❄️

January

New Year Clearance
Early to Mid-January
Post-holiday stock rotation. Authorized dealers mark down older inventory to make room for new models.
GlobalAuthorized Retailers
Lunar New Year Specials
Late Jan / Early Feb
Select Asian markets run localized promotions on popular collections like the PRX.
Asia
VIEW OFFERS
💝

February

Valentine's Day Gifts
First Half of Month
Rarely discounted directly, but department stores bundle pieces or offer percentage discounts on women's collections.
GlobalAuthorized Retailers
VIEW OFFERS
🌱

March

Spring Collection Launches
All Month
New releases hit the market. While not a sale, it pushes previous-generation models to grey market and outlet status.
Global
VIEW OFFERS
🏎️

April

MotoGP Season Start
Early Spring
Tissot promotes T-Race models. Look for authorized dealers reducing last year's sports editions.
EUGlobal
VIEW OFFERS
🌸

May

Mother's Day & Memorial Day
Mid to Late May
US department stores discount luxury watches up to 20%. Good time for Bella Ora and Lovely Square models.
USAuthorized Retailers
VIEW OFFERS
👔

June

Father's Day & Graduations
First Half of Month
Retailers aggressively push chronographs and dress watches. Third-party dealers run competitive promotions.
GlobalAuthorized Retailers
Tour de France Marketing
Late June
Tissot's official timing partnership kicks off. High brand visibility, but direct sales are rare.
EU
VIEW OFFERS
☀️

July

Mid-Year Retail Sales
Mid-July
Coincides with major e-commerce retail events. Huge markdowns on grey market sites for older Seastar and PRX quartz models.
USAuthorized Retailers
VIEW OFFERS
🌊

August

End of Summer Lull
All Month
Quiet period for sales. Best strategy is negotiating directly in-store with authorized brick-and-mortar dealers for ~10% off.
Global
VIEW OFFERS
🍂

September

Fall Retail Restock
All Month
Retailers receive holiday inventory. Discounts are scarce, focus is on new Le Locle and Gentleman models.
Global
VIEW OFFERS
🏀

October

NBA Season Tip-Off
Late October
Tissot heavily markets the Supersport Chrono. Watch for authorized dealers discounting previous NBA editions.
USGlobal
VIEW OFFERS
🏷️

November

Black Friday Event
Black Friday Weekend
The biggest discount window of the year. Grey market and authorized dealers cut prices by 20% to 50% on major collections.
GlobalAuthorized Retailers
Cyber Monday
Following Monday
Online exclusives. Tissot's official site often participates with curated discounted models or gift bundles.
GlobalAuthorized Retailers
VIEW OFFERS
🎁

December

Holiday Gifting Season
Through Dec 24
Focus shifts from deep discounts to value-adds like free shipping, extended returns, and complimentary straps.
Global
Boxing Day / Year-End
Dec 26 Onward
Authorized dealers begin clearing unsold holiday stock. Strong discounts in UK and Commonwealth markets.
UKCommonwealth

Reference Guide

Sale Categories
Clearance Sales
Major Retail Events
Sports Promos
Holiday Gifting
Regular Deals
Availability Focus
Global: Broad availability
Authorized: Via 3rd-party dealers
US: United States focus
EU: European focus
Asia: Asian market focus
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Tissot Sales FAQ

1

Does the official Tissot website host clearance sales?

They rarely discount directly to protect their luxury image. You'll find deep price cuts through their authorized third-party retailers or Swatch Group outlet stores instead.

2

When is the cheapest time to buy a Tissot watch?

Black Friday and Cyber Monday. During this weekend, major jewelry chains and online dealers slash prices by 20% to 50% across most collections.

3

Do authorized dealers run different promotions than the main brand?

Yes. Retailers like Macy's or Nordstrom host their own seasonal markdowns. They reduce Tissot prices independently of the official boutique's strict pricing schedule.

4

Why are grey market prices so much lower?

Sites operating in the grey market bypass authorized distribution networks to drop prices. Buying from them saves you money upfront, but you'll sacrifice the official two-year manufacturer warranty in the process.

5

Does Tissot give away free accessories during the holidays?

Yes. If you buy directly from their site in December, they bundle purchases with complimentary items like travel pouches or extra watch straps instead of lowering the retail price.

6

Are high-demand models like the PRX ever discounted?

Almost never on the main site. To grab a deal on highly requested collections, you must wait for a third-party jeweler to run a store-wide holiday markdown.

7

Does the brand price match other stores?

No. The official boutique strictly enforces standard retail prices. If you spot a lower price at a verified jeweler, you must buy from that specific shop to secure the deal.

8

Where do older or discontinued watches go?

They migrate to outlet centers and online discounters. Once a fresh generation launches, sellers drop prices on the previous inventory.

Tip: Search for “Hour Passion” locations. These are official Swatch Group outlet stores where you can purchase genuine discontinued Tissot models at a fraction of the cost.
9

Do they offer student or military discounts?

Tissot doesn't provide direct identity-based discounts online. However, many local authorized jewelers apply their own store policies and might grant you a small discount if you ask.

10

Do discounted watches still include the official warranty?

Yes, provided you purchase from a verified dealer. A lower price tag won't void your two-year guarantee as long as the Swatch Group officially recognizes the seller.