Here’s a quick look at TULA's current and upcoming main sales in 2026. Dates and sales may change, so check the official site for the latest updates.
TULA Sale Calendar 2026
Quick Monthly Sales Summary
For quick reference, here is the simplified version of the calendar below:
January
February
March
April
May
June
July
August
September
October
November
December
Reference Guide
TULA Sales FAQ
How deep are the discounts during TULA's biggest sales?
During their major Black Friday and Cyber Week events, TULA drops prices by 30% sitewide. Their mid-year Summer Event and seasonal Friends & Family sales generally offer a solid 20% to 25% discount across the store.
Are there exclusions during their sitewide sales?
Yes. Even during their massive 30% off events, TULA strictly excludes gift cards and specific influencer collaboration items. However, unlike many beauty brands, they actively include their holiday value sets and bundles in the sitewide discounts.
Do bundled kits offer real savings?
Absolutely. Buying a curated skincare kit natively saves you money compared to buying each cleanser and moisturizer separately. Because TULA allows these kits to be further discounted during major sales, you can score total savings of up to 40%.
Does TULA offer discounts for students or medical workers?
Yes, they provide a 15% to 20% discount for verified students, teachers, military personnel, medical providers, and first responders. You just need to verify your community status through the ID.me widget at checkout to claim the lower price.
What is the minimum spend for free shipping?
On their official direct-to-consumer US storefront, you must spend at least $40 to unlock free standard shipping. Orders falling under that threshold carry a flat $7 delivery fee.
Do they price match their retail partners like Ulta or Sephora?
No, TULA's official website operates independently and won't match a competitor's price tag. However, major retailers like Sephora will occasionally temporarily drop their TULA prices to match specific beauty events running at Ulta.
Are Auto-Delivery subscriptions cheaper?
Yes. Setting up an auto-delivery subscription on your favorite products automatically locks in a recurring 15% discount. More importantly, all auto-delivery orders bypass the $40 minimum and ship completely free.
Do international customers get the same online deals?
TULA's official dot-com site only ships directly to the US and Puerto Rico, so those exclusive sitewide events don't help global shoppers. International buyers must rely on regional stockists like Cult Beauty or Sephora Canada, who dictate their own separate promotional schedules.
What is the “Deal of the Day”?
During slower months, TULA randomly drops steep 24-hour discounts on single items. It's a flash strategy where a popular item like an eye balm or cleanser gets heavily marked down, but you have a very short window to check out.
How do they celebrate the brand's birthday?
Every September, TULA celebrates its founding with flat-rate price cuts instead of percentages. You'll routinely see straight $10 deductions applied to full-size bestsellers.
